Research analysis competitor website wins at the starting line

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With the development of Internet, network marketing is more and more popular with enterprises, and the competition between industries is becoming more and more big. To survive under great competition, you must better understand your opponents, especially the advantages of the site construction. Stationmaster people from what aspect analysis rival website, can let oneself win at the starting line, the author gives everybody to share under oneself is how to study analysis.

First: Research domain name information. Domain name on the site is the impact of the number of samples, good domain name is not only for search engine friendly, users are also very friendly. The domain name to the website weight influence is various, the longer the age of the domain name, the more advantageous to the ranking of the website; the longer the domain name continues, the more the spider will think that the more attention it attaches to the site, the less it is used to make rubbish sites; for the English site domain name to add keywords, conducive to the site keyword weight promotion But the Chinese site does not have much significance; the historical information of domain name, the history of the domain name will also affect the ranking of the website, some domain name is to do rubbish website before, the weight that the spider assigns domain name is very low, want to restore the weight of domain name to still need some time. The weight of the domain name main factors include: The age of Domain name, content of the original degree, the size of the site, the quality of external links, etc., analysis of domain name information, these factors are indispensable analysis factors.

Second: The research website collects the information. The weight of the site with the site's collection of information is closely linked, to better understand the operation of the opponent's website, the site's collection of information needs detailed analysis. Analysis of the new content of the opponent's website included speed, the general can receive the content of the site, the weight must be very high. Here refers to the inclusion of information is not refers to the number of sites included, the main point is that the site is included in the number of pages/the total number of pages of the site, the proportion of the higher the site's weight will be higher. At the same time, also want to study the content of the site is included, and site positioning related content, only and site positioning related content page is included, the weight of the site is relatively large. Analysis of the new page included rate can better understand the embodiment of the weight of the site, the weight of the site will generally reflect the content of the site to capture.

Third, study external link information. By analyzing the external links of the opponent's website, you can get a closer understanding of the source of traffic and the specific location of the website. A large number of a platform to do outside the chain, such a platform to a certain extent to the site to bring a lot of traffic; outside the chain of anchor text can see the site's specific positioning, webmaster do anchor text meaning is to improve the anchor text keyword ranking, this keyword is nothing more than the site's main keywords, the site's specific target location. At the same time, the general new station on-line operation, the stationmaster cannot determine which platform can enhance the external link weight of the website, the analysis opponent's website, and may find the corresponding high weight platform, can find from the analysis to the resources, to stationmaster, we have won at the starting line.

Part Four: Study the structure information of the website. Study the weight of the opponent's website, in addition to analyzing the above three basic factors, there is to analyze the site's page structure excellent. To look at the opponent's website optimization techniques, from the site's structure optimization and can see the specific optimization operation, so that they can learn its advantages, to avoid its shortcomings. The structure of the website should be analyzed from the following points:

First: Meta Tags: view the source code of the site, analysis of the opponent's website meta tags, for careful study of the site, meta tags are written in strict compliance with the recommendations of the optimization, label length and keyword distribution, keyword cutting methods, etc., are just to benefit, There is absolutely no phenomenon of keyword accumulation, but also

Second: The H tag method: Optimize the site, in the H tag processing is very perfect for the site's main keyword, H1 label will be given to show, but for the H tag page can not be abused, so as not to cause optimization of excessive, but also to avoid too much cause user experience is not high.

Finally: the static style of the page: for large Web site optimization, the most basic is to add static settings to the site, lest spiders to crawl when the site will occur dead cycle, resulting in spiders will repeat the site of the page. Static settings are not only for content pages, including category pages, product pages, product list pages, but also to be statically set.

In the fierce competition in the industry want to survive, it is necessary to constantly study and analyze the opponents of the site, from the above points to analyze the optimization of the site, the advantage of the opponent to use their own site to avoid its optimization rough place. Especially for the new site, to win the industry's old website, research and analysis is an indispensable part of the optimization work. The hope Stationmaster can analyze rival website from many aspects, try to let oneself win at the starting line of the optimization.

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