Resource Exchange: Medium and small stationmaster winter last one cotton-padded jacket

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As the financial crisis worsened, we are more and more cold webmaster, some traffic before the site can earn some advertising fees, but as the crisis intensified, many enterprises in the network advertising budget further cut, the site's traffic is increasingly worthless, there is no other profit channels of small and medium-sized websites, to maintain the status quo is not easy, On the basis of the existing further development will feel more powerless, so many stationmaster shout in the group: Winter Comes, spring is very distant, how can we insist to winter?

Asked this question, it will naturally raise the following questions: What is the basic core of our website development? Do we really need cash to survive? How do we explore the allocation of potential resources in the current climate of economic gloom? How to further enlarge our influence with small band? Before answering these questions, There is a problem I think we know from the beginning, that is the site only to provide users with value, the site can survive and development. Different sites have different value, or provide data, or provide network applications, in general, each site at the beginning of the construction has its own accurate entry point and positioning. With this in mind, we can identify and configure our resources.

In the effort to explore potential resources in this respect, I have been watching for a long time of love treasure Mummy network do very well, in the next elaboration, I will take the station as an example, specifically said some methods of operation.

Explore the potential resources for me, first of all we have to analyze all stakeholders, mainly positive stakeholders, that is, those who can cooperate with each other, mutual benefit of the stakeholders.

As the mother and child care community, love treasure mummy net of positive stakeholders are just those who provide maternal and child supplies, baby souvenir supplies, children's books, fetal education early teaching service manufacturers, businesses or institutions, possible forms of cooperation are divided into online or offline. Since it is a "resource exchange" type of cooperation, we must first ascertain the resources available to you. After analysis, the main users of the Treasure Mummy network 25 to 35 years old young mothers, most of these users are distributed in Guangdong, Beijing, Shanghai, Zhejiang, Fujian, Jiangsu, Hebei, Shandong and other fields. Because the location is clear, love treasure mummy net Love Treasure Village Forum very early formed a mother and child parenting topic, with a strong life atmosphere community, members active, topic Rich is a prominent feature of the community. Combined with the above situation, after evaluation, love treasure Mummy Network in the 2 anniversary of the choice of a matching of positive stakeholders-there is a fuk net, "Resource Exchange" type of online cooperation. What resources do you have in the net? Fu Network is a company to provide online printing services, its main service including the production of baby desk calendar/calendars, baby albums/cards and so on, in the industry is a very good enterprise, at the same time she is in love with mummy network mothers also have a very good reputation, Two sites in the field of mom and baby has a very good point of agreement, which, to create the possibility of cooperation.

Mutual cooperation, are all cooperative purposes, with an advertising planning terminology called "appeal." What is the appeal of love treasure Mummy? is to use the patronage of the network as a prize, the two-year celebration as an opportunity to launch a variety of celebrations to enhance the loyalty of existing members, and further expand the influence of the network, at the same time to attract more potential users, to achieve the goal of a gradual expansion. By virtue of the power of the net, to reduce their own on the expansion of the cost of the road. Of course, this also has to pay some efforts, and these efforts, that is, the "aspiration" of the FU Net.

What is the appeal of the FU net? As the entry threshold is low, the current online printing business in the Internet is in full swing, Indian network, such as fish and other similar enterprises competition is very fierce, online printing industry is also a mixture of arowana, there is a blessing network to kill a way to improve their core competitiveness, one way is to improve service quality, Create service brands and win these MOM users in the market segment. And these, it is love treasure mummy net all have. There is a blessing network through the sponsorship of the two anniversary celebration activities, further in the mother group to enhance the brand image, launched a brand awareness. There is no doubt that this is a winning situation.

Through the communication and efforts of both sides, this cooperation is finally reached. But the end result is not a win, but three win, because members also enjoy free gifts, happy. This invisible strengthens the loyalty of the net member of Love Treasure mummy.

Through this "resource Exchange" type online cooperation, love treasure Mummy network not only reduced operating costs, but also achieved a certain degree of development, in the cold winter, a cup of hot soup. This case prompts us, in the cold winter, "the resource Exchange" may become our medium and small stationmaster winter the last one cotton-padded jacket, our website runs, does not necessarily need the cash.