Rotary wing: Big Data marketing explosion

September 22, 2014, Sina Fu Wing United Beijing Mutual Easy Advertising Co., Ltd. held the "Wing China Line-Beijing railway station" to a successful conclusion, Eric Consulting group Dean Cao, Sina commercial operation advertising product technical director Jiang Qi, Sina Small channel sales director Mao Xianfeng, Sina Effect Product senior architect Liu Fenghua, Baijie, director of the advisory market of knowledge and information, and the CEO of the international advertising of mutual easy to participate in the event, and with from education, tourism, electricity and other fields of nearly 300 participants to share the changes in digital marketing and Sina Wing's coping strategies. Activity on-Site marketing change: From media to audience purchase we can see the change of China's digital marketing from the changes of Sina's marketing, digital marketing has experienced from the crazy advertisement to the entrance era, then to the content era. With the emergence of micro-blog, and digital marketing into a comprehensive era of communication. Today, with the continuous accumulation and exploration of data, the era of large data marketing broke out completely. Eric Cao, dean of the Research Institute of Cao, an advisory group, said at the meeting: "RTB display advertising in the United States is developing rapidly and will reach $4.56 billion trillion in 2014, thanks to a joint push by marketing giants such as Facebook, Yahoo, Google, This promotion has even led to the overall promotion of the entire display advertising industry. Chinese marketing is generally slower than the United States, but from the RTB marketing point of view, the performance of the Chinese market is not outdated, this marketing chain quickly attracted a lot of high-quality media to test the water, Sina belongs to the leader. Big data gave birth to the era of programmed buying, network advertising from the purchase of media into the purchase of the audience, this ecosystem requires greater flow, faster purchase, better results, so that both buyers and sellers are facing unprecedented opportunities and challenges, Sina Wing is in this large environment, based on data, RTB Purchase as a tool for advertising platform effects. Sina Wing: Effect platform under Big data Sina Small channel sales director Mao Xianfeng said: As Sina to adapt to the development of the era of important measures, has a lot of innate advantages, such as comprehensive data, a large number of resources, intelligent audience, strong technology and so on, but behind these advantages, all rely on Sina's brand advantage. Sina medium and small channel Sales director Mao Xianfeng Sina daily average of 4 billion, equivalent to 5.6 million people a day at the same time reading the "Xinhua Dictionary", the equivalent of 3/5 of the daily average of CCTV1, twice times the daily average of Hunan TV viewers, 5 times times the daily average of Zhejiang TV viewers, monthly reading of the magazine of all the Twice times the daily coverage of the broadcast, 5 times times the number of theaters 1 months ... Visible, Sina's coverage of the crowd than we are familiar with the television, radio, magazines and other media no less than, or even better. Because of this, Sina in all network media influence always ranked first, by many people called the network media CCTV. Of course, because Sina strong brand influence, to many advertisers caused only big brand to put Sina's illusion,In fact, in order to adapt to the tide of marketing change, Sina has been in the evolution of marketing methods, launched a variety of products to adapt to marketing needs, including the most important changes include the Sina effect advertising platform-wing. Wing: Large data + Good resources + strong technology = Good products Sina Effect Product Senior architect Mr. Liu Fenghua further explained the advantages of the wing, summed up in the following areas: Sina Effect Product senior architect Liu Fenghua large database. Effect advertising must be based on effective data insights, no large, fresh database support, precision is empty talk. The wing has this innate advantage, in the integration of Sina, Sina Weibo and Taobao cat several large platform data, the wing has detailed population classification data, such as the basic attributes of the population, social properties, hobbies, consumption habits and so on, which is the basis of the effect of advertising. The wing has the High-quality media resources of Sina. Sina's media value has been universally accepted, but its traditional way of selling has deterred many SMEs. Wing just solved this problem, in the guarantee of Sina high-quality resources at the same time, through the flexible appearance of the way for SMEs to get through Sina advertising channel. With the leading advertising technology, is also one of the advantages of the wing. Precision Advertising In addition to the database, is the leading level of advertising technology, Sina in China's internet industry chain brilliant 15 years, strong technical details enough to support the technical requirements of the effect of advertising. Believe that the launch of the Sina Wing, will be to a large extent to promote the development of China's RTB advertising, reduce the advertisers ' marketing costs, enhance the value of media advertising, reduce the audience aversion, and ultimately achieve the advertising chain of all aspects of the total win. To body Test water: wing-help education industry to break the campaign, from the knowledge of education Consulting marketing director Baijie told the source of the Sina wing. As we all know, the market of the education industry is huge, natural competition is also white-hot, in addition to the new Oriental, learning big and other education industry giants, there are a variety of characteristics have advantages of education enterprises, they rely on their own strong content in the Giants in the industry, expand the voice of the market has become an important way to survive. In addition to Baidu Precision marketing, to find other effective network promotion model, directly or indirectly generate profits? Baijie, Director of knowledge and education market, chose Sina's wing as an attempt at the beginning, at the same time also selected other display advertising products, but after the mutual advertising professional Planners guide, the knowledge of the education of the user groups detailed description, and then choose the right channel, the right region, creating the right ideas, Put in the right audience. In the end, the golden education in Sina Wing on the launch of a phased victory, combined with other promotional methods, its official website of the overall PV growth of 40.8%, Baijie clearly that will be in the future to strengthen cooperation with the Sina Wing. Consultancy Marketing: Customer service for this customer service is always a test of whether a product is mature, in order to better build a development-oriented enterprise and Sina advertising bridge between the wing United National generationThe manager launches consultancy marketing Services to provide advertisers with more professional and effective marketing solutions. The company's partners in Beijing Station--Easy international advertising is the important partner of the wing consultant marketing. Mutual-Easy international advertising CEO of Hangzhou Wing ready to work with you for the camp, wing exhibition in the future, we look forward to your business development at all stages to provide targeted marketing services, to help enterprises take off.