Russian tour market forecasts, analysts for the future relatively optimistic

The market for hand travel is relatively young, but there has been a huge increase over the past few years. Global hand-travel research and development is mainly benefited from the rapid growth of the mobile hardware market and the use of mobile technology in private and public life. Today, the mobile apps market has become the most active area for investors.

2016 Russian hand tour market or up to 707 million US dollars

Although the size of the Russian market is much smaller than in the US, Asia and Europe, many industry experts say the region's growth potential is high. According to the report by J ' Son&partners Consulting, the Russian mobile app market reached $246 million trillion (180 million euros) in 2013, and analysts expect the figure to continue to grow. The results show that more than 50% of Russian tablet and smartphone users use video apps, surf the internet and play games every day. 40% of mobile internet users say they prefer to use smart machines rather than televisions.

According to App Annie's data, Russia ranked 5th in the US, China, Japan and the UK for iOS downloads, with Android apps downloaded in the US, India and Brazil are ranked 4th. However, in terms of revenues, it is clear that Russia still has the big growth potential, ranking 10th and 9th in the world respectively.

Russian Hand Tour Market Forecast

Despite the recent slowdown in the Russian economy, analysts have been relatively optimistic about the region's hand-travel market.

Due to the recent introduction of the technology neutrality principle, Russia's mobile ecosystem is undergoing deep changes. In short, this rule allows more players to reach the mobile market, as the Russian mobile market was previously monopolized by three big oligarchs. As the competition intensifies, the quality of service will also increase, the price gradually decline. More importantly, mobile operators are now legally able to provide mobile communications services in small towns with more than 1000 people. According to a recent survey by emarketer, 2014 Russian Mobile Equipment penetration rate of 80%, is likely to increase by 6% by 2017. Russian mobile internet users are expected to grow from 61.5 million in 2014 to 88.1 million in 2017.

In Russia, 2014 years of smart-machine sales have grown very fast, reaching 26 million, up 47% from a year earlier. Of the 443 million mobile phones in the Russian region, the number of smartphones accounted for 61%. It is noteworthy, however, that the growth of the Russian smartphone is mainly due to the increase in sales of Low-cost smart machines (USD 50-100).

In terms of revenue, the Russian smartphone market grew 20% from a year earlier to 216 billion rubles (330 million US dollars), largely with the continued popularity of the mobile internet and a 19% per cent reduction in average smartphone prices (about $130). According to the J ' son&partners consulting data, the number of smartphones in the Russian market will reach 39.9 million by 2018.

In the tablet market, 2014 Russian market sales of 9 million units.

Mobile operating System

On the operating system, the largest share of the Russian mobile market is Android, which accounted for 50.65% in December 2014, followed by iOS accounted for 2.42% of the 43.59%,windows phone platform and 3.34% for other operating systems.

According to data reports released by Mail.ru Group and Newzoo, the number of Russian hand-players in 2013 was 33.8 million, which accounted for 79% of the total number of gamers in the country. However, only 28% of them paid. According to the report, the growth of the Russian Hand tour market is surprising, in 2011 the market size is 55 million U.S. dollars, 2012 is 99 million U.S. dollars, and 2013 is 165 million U.S. dollars, J ' son&partners Consulting expected, to the end of 2016, The Russian market will grow to 707 million dollars, mainly because of the popularity of smartphones and tablet devices, the decline in the price of smartphones and the increase in the coverage of 3G or 4G.

According to Flurry's data, in terms of game time, Russian players prefer the Android platform, With an average of 40.8 minutes per hand, and 4.6 minutes higher than the global average, Russia ranked 3rd in the report, with the top 2 in the United States and Germany, each with an average of 47.1 and 51.6 minutes per game market respectively. The most popular Android users in Russia are casual games and arcade action games.

Income of the Russian Hand tour market

According to the data report released by Distimo in 20,134, the free model is the most mainstream model of the Russian mobile market, which occupies 76% of the total income. In addition, there is no IAP choice of paid games accounted for 20% of total income, paid games IAP income accounted for only 4%. The average revenue per download is 1.3 dollars (overall average).

Suggestions for entering the Russian market

1. Popular themes and potential application strategies

Most of Russia's mobile apps and services are currently focused on the next few areas: design media, positioning, gaming, music, news, content, and mobile services. At the same time, the region lacks a more efficient mobile service.

2. Localization

Localization is almost inevitable if you want to enter the Russian market. In fact, most Russians will quickly delete an application that is neither used nor localized, Russians 70% do not speak foreign languages, 11% often use English, and only 2% speak German or Spanish. In non-English-speaking countries, including Russia, 87% of the users do not know English.

3. Local Partners

Local business partners can bring a lot of help, they have a natural advantage in the local market and language and culture to prevent you from making marketing mistakes, they can deal with regulatory issues, and foreign companies are hard to do without local partners.

4. Promotion through local social media

Reviews and media releases on popular Russian tech blogs and web sites can often quickly increase downloads, but not long-term sustainability. So these methods are very effective for the initial application. But after that, you need to understand how the players are socializing. Local social networks can offer better promotional opportunities. Attractive content (funny video, demo show, useful tips, etc.) can get the virus to spread the opportunity, of course, all the content needs in Russian version. Russia's most popular social network is VKontakte, with a user volume of 57 million, followed by a odnoklassniki of 43 million users and a Moimir of 31 million users, and a global network of relatively hot Facebook and Twitter have 25 million and 12 million users in Russia, respectively.

5. Other Russian application stores

Smartphone users in the Russian market can download games directly using Google Play and other app stores. Publishing applications and promotions at these stores can bring exposure, because these platforms are less competitive.

Russia's largest Android App store is a store of the same name as Yandex, a Russian internet company, with the advantage of providing a Russian interface, supporting mobile bills, anti-virus protection for many applications, and a Yandex money payment system. In the Russian market, Yandexstore is pre-installed in a number of Android devices, such as Oppo, Explay, Texet, Lenovo, Huawei and the Nokia X smart-machine series.

Megafon is one of the three largest mobile operators in Russia, the company also has its own application store Getupps, mainly based on Yandex, but for Megafon users with special features.

Another Russian native App Store is the MTS application market, operated by MTS Russia, which uses the weekly billing model, where all the payers have access to more than 3,000 paid apps and popular games for Android, BlackBerry, Windows Mobile, Bada, and Symbian Systems, The weekly fee is only 0.4 dollars.

5 Factors to consider before entering the Russian market

The Russian hand tour market is relatively young, many aspects are not perfect, at the same time, with the increase in mobile equipment penetration is also steadily increasing. In other words, for developers seeking profit opportunities, the Russian market is a lot of opportunities.

More than two-thirds of Russia's mobile devices are Android, and its market share is growing steadily, as Apple's decision to raise the iphone price in the Russian market has limited the number of iOS systems in the region, but Windows Phone has not grabbed more market share.

If you want to get Chen in the Russian market, your application should be localized because most Russians don't consider non-Russian applications, and Russian local partners can help you a lot, especially in terms of localization and marketing strategies.

Russian local social networks can offer very good promotional opportunities, such as apps, viral transmission, and IAP sharing buttons. Local technology media can also bring immediate impetus effects.

Other Android stores are relatively less competitive than Google Play, so they can provide better exposure.