Sample Hand tour short-lived prosperity and development illusion, impetuous market breeds similar hand tour

Source: Internet
Author: User
Keywords Mobile games mobile network games mobile games
Tags .mall classic content design development game games market

In recent years, as China's hand tour market is hot, investors have turned their investment to hand-travel industry. The huge hand swims the market and the hand swims the hot scene, has caused the people one kind of misunderstanding: namely our country hand swims the market mature, and moves toward the prosperity. However, China's annual hand-Grace tour market launched thousands of large and small types of hand tour, very similar, and the quality of hand-churning. China's fiery hand swam into a model hand tour, no innovation can say.

Model Hand Tour brief Prosperity development illusion

In this case, it can be said that the hand-travel market in the crisis and opportunities between the wandering. The development of hand travel is in urgent need of innovation and novelty.

China's tour is rising with the development of Third-party payments, mobile users, smartphones, wireless networks and Android systems. In just a few years, the hand tour market develops rapidly, in this hundreds of millions of smartphone user, all may become the hand tour potential customer's vision, the investor will throw heavily to the hand swims the market. By 2015, the mobile gaming market will reach a market scale of more than 20 billion yuan, and the number of users will be expanded further, according to the Analysys think-tank.

At the same time, investors see: In the future, with the popularity of smartphones and young people, mobile gaming culture, the increase in the degree of love, hand tour in the future scale will multiply exponentially, investors predict: Hand tour company will undoubtedly become the most valuable investment in the future of the industry one.

And in the hands of the hot market, there are traps everywhere, the market is not only investment will have huge profits waiting for you. The truth is often the most brutal, investment and profit is not proportional.

At the same time, a large number of people into the hands of the market, the need to profit the way, bred almost identical to the hand tour market.

Impetuous market breeds similar hand tour

Short-term, blowout-type Hand tour quickly live in the market, so that the quality of hand travel is also greatly reduced. Now the hands of the market are more people play and strategy-type games, while the most similar game is one after another on-line.

As a hand tour, from the beginning of the content, design, flow, modeling, technology and so on, it takes about 1 years, but the hand travel cycle life is short, short profit cycle, resulting in research and development of opportunistic, manufacturing or imitation of the same hand tour to reduce the cost of hand travel research and development.

Together with the variety show where Dad go, hit drama Gujian Tan and other games is opportunistic, the fiery program reduced to a game version, not only in the research and development, design, content, character modelling on the reduction of time, money can be reduced, but also can reduce publicity fees, there will be a fixed fan users, is much more.

Impetuous market makes the same hand swim a batch of output, this also for the market buried potential crisis. After several years of rapid market growth, the hand-travel market has shifted from 2015 to normal development. Calm down the market, in the development driven, will also reduce the model hand tour in the market share.

Change the same, create quality hand Tour

In the future, with the real maturity of the hand tour market, people will gradually eliminate inferior similar games, favored boutique games. In China's hundreds of millions of mobile user group, the great potential of the market is also huge, but the real industry is mature, potential, open up the market, we must understand the new, understand innovation, imitation can never occupy the market.

A classic product, it is necessary to have new materials elsewhere, the classic theme, with the times of the design, heavy cultural load of the game content, can not imitate the connotation.

At this stage of the hand tour market, is to be in constant innovation, find the classic, to create Chinese hand tour boutique. In this way, the Chinese hand tour market will become a crisis as an opportunity.

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