Search Engine Optimization Design Guide

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Nearly 10% of people don't think SEO is the responsibility of the designer. To my surprise, even 24% didn't know what SEO was. If you do not understand what SEO is or do not understand what SEO can help you do, you have to seriously read this article, SEO search engine optimization for designers is instructive, it can make your site or blog is easily crawled by search engines, included. I will introduce and explain the mistakes that designers and programmers often make. At the same time I provide some basic techniques to better optimize your site.

Why do you want to learn SEO?

1, SEO is not only for online marketing, at the same time, site SEO is also the responsibility of web designers and front-end developers.

2, if your site is not friendly to search engines, unknowingly you will lose a lot of web traffic. Keep in mind that the search engine becomes the only way for you to find your site, in addition to directly entering "www.varhi.com" and backlinks.

3, get good site ranking is a lot of benefits. Let's take "ndesign-studio.com" for example, the site has an average of 14,000 viewers per day. About emission traffic comes from search engines (about 6,000 traffic per day). It is conceivable that if there is no search engine, I will lose thousands of viewers a day. In other words, I will lose a lot of potential customers.

4, SEO is also a value-added services. As a designer or developer, you can work in SEO optimization for a long time.

Basic knowledge: How do search engines work?

First, let's take a look at how search engine spiders work (Google, Yahoo belongs to this category). Each search engine has its own crawling site Automation program called "Web Spider" or "web crawler", its main purpose is to crawl page pages, read, collect Web content, it is also concerned about links (site links and outbound links). The automated program then stores the information collected in the search engine database, a process called an index. When the searcher enters the question in the Search engine input box, the search engine's job is to find the result information related to this problem and display the result content on the homepage.

When you use a search, what factors affect the search engine good search for the results you want or block your search results. This depends entirely on the search engine algorithm, which is based on this page is in line with the search engine algorithms or not meet the algorithms and many other factors. In these search engine related elements, high page rankings will be displayed in the search results page.

You work like a search engine optimizer.

Each search engine has its own algorithms in the page rankings. Learn all the factors that affect the ranking of page search results, which the official SEO professionals are concerned about. SEO work is divided into two parts: inside and outside the station. SEO: In your site there are a lot of things to do, such as: HTML code, keywords, internal links, Web site framework and so on.

Outside the station SEO: Things outside the station you have little ability to control, such as: You can get how much traffic, how many people link your site.

This is instructive for web designers and developers. The main focus is the site introduction. If your work is done right, the web design is beautiful, or you provide useful content, you will easily get back links from other sites

Designers and developers often fan 9 SEO errors

1. Guide page

I've seen this mistake many times, people put a big picture in the home page of his website and add a link to "click here". Worse, the entry link goes into Flash, so the search engine spider can't crawl it. If you don't care about how search engines crawl your site, you'll be a big mistake. The homepage is your website page rank highest page, at the same time web crawler will crawl content on the homepage frequently. Your internal page will not be the index of the search engine in the library inside, unless appropriate to do the internal link to let web spiders to track crawl. The home page should include: (at least) keywords and links to important pages.

2, can not be crawled flash navigation

Many designers often make such mistakes, such as using Flash for gradients and gorgeous navigation menus. They may look cool, but they can't be crawled by search engines, so the links in the flash navigation can't be crawled.

3, pictures and Flash content

Web crawler is more like a text-based browser. They cannot read text merged into a picture or flash. Most design teachers are wrong to put important text content (such as key content information) into a picture or flash.

4, excessive use of Ajax

Many developers deliberately add a lot of Ajax effects (especially in navigation) in order to impress the viewer, but do you know it's a big problem for SEO? Because Ajax content is automatically loaded, it is not easy to crawl by the web crawler or indexed by the search engine. Another disadvantage of Ajax is that visitors cannot send the current page to their friends because the address URL is not refreshed.

5, Design Theme version

For some reason, some designers like to place their design theme versions at the next level of the site (e.g. DOMAIN.COM/V2, V3, v4) and point to a new folder. Frequently changing the home directory location will affect your site rankings and the number of external links.

6, "Click here" to be like descriptive text

People use "Click here" or "learn more" as link text you may see a lot. You want to get good search engine rankings by clicking here. But if you want the search engine to know the importance of your page title, you have to link text inside the title or keyword, it describes more detailed "Learn more {keyword title}" WARNING: Do not use the entire site inside the same description of the text, otherwise the search engine will repeat the content as a spam content.

7, common title tag error

Same or similar title text

Each page of the site has its own unique content in terms of keywords. Many developers use the same or similar title tags throughout the site. That would be equivalent to telling the search engine that every page of the Web site involves the same title and has no unique page.

WordPress default title crumbs are not used well, the fact that you do not know. WordPress's default title tag is not available: Site Name > Blog Archive > Post title. Why is it unfriendly to search engines? Because each post will use the same path type "site Name > Blog Archive >", if you really want to keep the site name in the title tag, you can put it back. Post title> Site Name.

More than 65 qualified characters

Some bloggers write long article titles, so what? In the search engine results page, your title text is used as a link title. If your content is more than 65 characters (including spaces), your information will not be fully or directly intercepted.

Keyword piling up in the title

Another common mistake, we often fill in the title of the key words, with one content repeated 3 times does not make you more relevant. Keywords are stacked in the headlines by the search engine as garbage (unfriendly), but can be repeated in different ways the same content. "Photo Tips & Photography Techniques for the Pictures" "Photo" and "photography" are repeated two times for the same meaning, but the difference is that Browsers may search by using one of their word contents.

8, picture alt attribute

You may often use the Alt attribute of the picture to describe your picture. This alt attribute is used to describe the content of a picture to a web crawler. Guess what? Because the search engine can't see the picture, he can only judge what your page is about by using the content described by the ALT attribute.

This article is reproduced from China e-Commerce Research Center: http://b2b.toocle.com/detail--4994657.html