Search Engine Optimization Ranking method encyclopedia

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several aspects of Google rankings to introduce factors, effective page optimization factors, invalid page optimization factors, effective page optimization factors, invalid page optimization factors, to help you in the provision of Web services to better show the site, get the correct evaluation of the search engine.


Keywords:


Google search engine optimization SEO ranking optimization method


correct search engine optimization can effectively help the site get the right rankings, that's all, that's what I'm writing this article for. Excessive optimization and even cheating is not only time-consuming and laborious, but also has no practical help to the website.


's best practice for improving rankings in search engines is to provide excellent and valuable content.


the factors mentioned in the article ranked in the same order, these factors are not necessarily feasible, just provide some possibility, whether it is really feasible to need everyone to verify their own, the optimization of some specific details need to grasp. The green background entry below is a proven method for Google patent.


effective page Optimization factors

Number

An effective

factor annotation

1

Keywords

Web site keyword First Best, second, and so on, Chinese also useful

2

Keywords in

domain name

3

title tags in the keyword not too long, 10-30 words within the best, do not use special characters, excessive optimization has punishment

4

description tags in the same keyword not too long, within 100 words, excessive optimization has punishment

5

The key word in

keywords is that Google has abandoned this

6

body in all keywords density 5%-20% suitable

7

Independent keyword density 1%-6%

8

H1, H2, H3 tags in the keyword comparison works, over the optimization of punishment

9

keywords font size, bold, italic

10

more than two keywords need to consider their proximity as close as possible

11

The order of the keyword phrase order page is best in accordance with the order of the query

12

whether the keyword is highlighted in the beginning of the article, bold, large font

13

Picture alt tags in the keywords used to describe the picture, over the optimization of the penalty

14

Keywords in

links

15

Navigation

site link links to the page to include keywords, the URL is best to "-" the keyword

16

ensure site links are valid without dead links

17

tree structure any one page is best clicked two times to arrive, do not surpass four clicks

18

site links in the final page to add Reference

19

Outbound links don't link to linkfarm no one is so stupid

20

Outbound link text contains keywords

21

Use fixed link

22

ensure that outbound links are effective

23

Outbound links not more than 100 although Google can handle more

24

Other pages
Optimization elements

domain name. edu best,. org second,. com was noticed by search engines most

25

file size should never exceed 100K, preferably around 40K

26

in the URL to use the "-" connection keyword in the URL to replace the space, the key words in 1-2 appropriate, more than 4 have spam suspicion

27

constantly update the page but do not change the link, Google likes to let us keep updating the page.

28

update ratio in a certain range, not too big

29

link updates can be good or bad

30

more updates = more crawled

31

page theme not too remote, around a theme

32

Using the same root keyword for English, such as surrogate and teaching, Google automatically uses relevant keywords to query for complex queries.

33

use semantically Related keywords

34

Latent semantic correlation index not confirmed

35

URL length Not too long, less than 100, super short the better

36

Site factors

The bigger the

website the better

37

The longer the

website is set up, the better

38

page existence time and site establishment time than invalid page optimization factors

Number

Invalid optimization factor annotation

39

written in the picture of the search engine can not see the text on the picture

40

website Alliance do not join Link Farm web site Alliance, or link a large number of links without actual content of the site, may be punished

41

OOP, an overly optimized penalty oop has been proven. If you do not get to the homepage of Google search results, the only way is to buy Google AdWords ads.

42

There is a bad friendship site links do not link to link Farm.

43

use meta tag jumps don't let users jump away without anything.

44

use poor low-level language

45

Poison Keyword

46

over cross links do not chain in the same C section.

47

from other websites. Google protects copyright, and once found, the consequences are serious. File Google DMCA

48

used key words to plug all the places like title,keywords,description. mentioned earlier.

49

keyword distribution scattered, not clear subject thinking very divergent, ranked very close to the

50

Page changes Google uses two cache (a new, an old) to crawl the page to prevent SEO, if you post, and then drastically change the description label, after the platoon will be seriously affected.

51

too fast to modify the page too fast = There is a problem

52

too fast to modify links too fast = There is a problem

53

Dynamic Web page easy to enter the trap, especially with SessionID,

54

too much javascript do not use JavaScript to implement jumps or hide links

55

uses Flashspider to crawl content that is not flash

56

using frame spider is also not suitable for frames

57

in robots.txt to turn off the robot suicide

58

a pixel link red warning because too furtive

59

Invisible Text

60

Multiple Entry

61

Content Repeat

62

HTML code does not conform to specification effective page optimization factors

Number

An effective

factor annotation

63

Into the link

page rank does not need to say more, page rank is higher than before, page rank algorithm also has a lot of information

64

in Link

65

PR4 above page in link

66

into the link increase speed is best to keep steady growth, too soon will be punished

67

Individual links

into the quality of the link and PageRank

68

into the linked text contains keywords our pages don't even have to appear on these keywords

69

into link time as long as possible

70

into link text often change is not very good, Google does not know why to change

71

The popularity of the link

72

the number of links in the link page

73

into the link page of our page link ranking

74

The keyword density in the link page

75

in link page title

76

from the expert website to the link to Google rankings have a significant increase (hilltop)

77

into the link page with this page has related topics good

78

into the link page has nothing to do with this page theme

79

Pictures hot links may be problematic

80

JavaScript links are problematic

81

Directory

was DMOZ included

82

Whether the

theme matches the DMOZ category has a huge boost to rankings

83

by Yahoo included

84

was LookSmart included in the rankings have been promoted

85

was Inktomi included

86

is included in other directory Sites

87

is quoted hilltop

by a large website

88

website set up time to grow up site shows strength, stability

89

New website will have a short period (1-3 weeks) of the outbreak

90

Site Directory

91

Sitemap

92

Site Size

93

website Theme

94

User behavior
Page)

Page Flow

95

Page click Ratio

96

page Stay Time

97

users have a collection of

98

Bookmark Add/Remove Frequency

99

users how to leave, where to go

100

User behavior
Site)

website Traffic

101

authoritative Reference

102

keywords for searching and linking to pages

103

Site Stay Time

104

Domain

Domain name registration time

105

cooperation website is not normal invalid page outside optimization factors

Number

Invalid optimization factor annotation

106

Purchase Flow

107

Temporary link Analysis to prevent temporary web link accumulation

108

meaning Change

109

there is at least one inbound link in the link Google will keep records in the index

110

Purchase link because it will destroy the ranking system, if found, Google is more serious about this penalty


1, the page has no contribution links


2, whether in a short period of time increased the number of inbound links


3, whether in the high PR-independent web page has entered the link


is useful if it is not found or considered cheating

111

Superior Page Rank

112

crawler cheat to the crawler a page, browse the user another page, Google promised to seal off such pages

113

from the bad site into the link

114

Domain name Hijacking

115

Click Cheat to search continuously and click the same word

116

don't shut down or crash when Google Crawler comes

117

Big site of Dead end page

118

from the competitor's ranking competition content copying things are always changing, today rankings are not necessarily high rankings tomorrow. Maintain a normal mindset, provide excellent content, occasionally some good rankings is enough.