Search optimization strategies for portal sites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I. Purpose:
Improve the Site page in Google, Baidu, Yahoo and other search engine rankings, improve the flow from the search engine.

Ii. Several aspects of the optimization work

2.1 Optimize the whole website, according to the bottom level page template, theme template, Channel template, homepage template order modification;

Completed by channel editors and technical Engineers

2.2 Optimization of outbound cooperation (friendship) connection;

done by channel editing

2.3 Optimization and channel-related search engine popular keywords, time-sensitive hot content;

done by channel editing

2.4 Static dynamic page URL (using Apache mod_rewrite module)

Completed by technical engineer

2.5 periodic tracking and observation optimization effect

done by channel editing

Detailed description of all aspects of the work of optimization

3.1 Optimize the whole website template:

3.1.1 The page template with Web Standard (DIV), does not use table to control typesetting, does not use table nesting

3.1.2 The smaller the size of the Web page file, compression and text-independent code, control within 75K, using external calls to use CSS style sheets and JS, advertising and text-independent content as far as possible with IFrame, JS, and other ways to call the display

3.1.3 for the final page plus title, format:<title> page title-column-channel </title>, not more than 30 characters in length, do not empty the title, avoid too many pages use the same title; for example:<title> Intel releases notebook quad-core CPU-notebooks-so-and-so technology </title>

3.1.4 for the Web page plus content introduction tag, <meta name= "description" c> to clearly write out the content of the Web page, highlighting the core keywords. Generally no more than 100 characters, do not write content unrelated to the content of the Web page. At this stage can be filled with CMS news headlines and other related variables.
For example: <meta name= "description" c> Note that you must have a half-width double quote

3.1.5 for the Web page with keyword tags, <meta name= "keyword" c> multiple keywords separated by a half-width comma, write the keywords related to the Web page, and the most relevant keywords line up to the front. Generally no more than 30 characters.
For example: <meta name= "keyword" c>

3.1.6 for the text of the map plus alt description, <img src= "..." alt= "description" > fill the body title with CMS.
For example: <img src= "" "alt=" Jay Chou abandoned Jolin Tsai knot with Patty with a visit to Japan ">

The 3.1.7 article title uses <h1></h1> emphasis, bold <b></b> tag to emphasize the main content.

In the HTML standard of the Web, the use of <h1></h1>...<h6><h6> to indicate the title, the search engine that the title in <h1><h2> is more important content.

For example:<h1> News title or topic title </h1> <b> keyword </b>

How to: Define H1 font size, color, weight, and so on in a CSS style sheet

3.1.8 in the bottom Level page, topic page, column home, channel homepage and the main content of this page is related to news, search, forum connection.

3.1.9 guarantee the quality of the related keywords that are selected manually in the bottom Level page, topic page and section page.

Please refer to the method and technique of keyword analysis

3.1.10 Bottom page search engine text input box preset related keywords

3.1.11 attention to navigation Design (sitemap): All the pages from the channel home page with no more than 5 clicks to connect to, all pages can link back to the page; avoid connection errors, such as calling nonexistent pictures and connecting to non-existent pages

3.1.12 Avoid using JS, Flash, large pictures to make the entire page, if you must, you have to leave the text content on the page;

3.1.13 repeat body headings and keywords in comments before </BODY>

3.1.14 topics, columns and other pages of the URL using the core theme of Hanyu Pinyin (preferred) or English, but not too long

3.1.15 Channel Home title modified to "channel name-core content"

For example: "Real estate" instead of "Pengcheng Rental Network"

3.1.16 add <meta name= "Robots" to the page template header c>

3.1.17 adds an alt description for the channel logo.

3.2 Outbound cooperation (friendship) connection optimization

3.2. More than 1 and excellent similar website Exchange connection, use text or picture connection form

Guarantee cooperation website, cooperation topic's homepage has corresponding link to the homepage connection

Strive for cooperation website each page has corresponding link to the homepage connection

3.2.2 Text Connection Form

Use the most popular related keywords related to the page content in the connected text, such as "software downloads" better than "software"
<a href= "http://software.***.com/" target= "_blank" > Software downloads </a>

3.2.3 Picture Connection form, add alt description to Picture

For example: <a href= "http://ent.***.com/" target= "_blank" ><img src= "Toment.gif" alt= "Entertainment-film, television, music latest report" ></a >

Where Alt is a comment on the picture, add and connect pages related to the hot related keywords

3.2.4 Related keyword selection basis:

Channel name, column name, channel main content

and reference search engine users most commonly used keywords

http://top.baidu.com/

Http://www.sogou.com/top/index.html

3.3 Optimization for channel hot content

3.3.1 Daily Update Popular columns

3.3.2 to publish as many original content as possible for channel hot content

3.4 Static dynamic page URL (using Apache mod_rewrite module)

For example: Users and search engine spider program Access to the static urlhttp://app.***.com/music/searchsong/singer/Jay in the background redirect to http://app.***.com/music/ Searchsong.php?mod=singer&keyword= Jay Chou These 2 URLs display the same content

3.5 Tracking Statistics Optimization effect

According to the log statistics, including daily from Baidu,google,yahoo and other search engines brought traffic.

Read the Search engine optimization program carefully and publish your personal insights:

From a strategic point of view can be written more comprehensive, the application of these strategies will indeed enhance a website in Google, Baidu, Yahoo and other search engine friendly, and have some specific keyword optimization considerations, as the whole station optimization SEO tutorial is more appropriate.

But, from an application standpoint, for large portal sites with a high level of complexity, similar to the above basic optimization (personally referred to as the SEO manual) is not enough; for the portal site SEO, to highlight the results, you must have specific goals, accurate, implementation of the program.

From the perspective of SEO technology, there are several points that are worth exploring, such as:

1, quote all the pages can be from the Channel home page with no more than 5 clicks to connect to

If one of the channel's article pages (the ultimate page) is on page 31st of the corresponding column list page of the channel, at the same time, because the article is older, can not be matched in the relevant articles, and the number of pages is 10 (this more general), the click Behavior is: Home page, the channel first page of the column article List pages "page 10th" Page 20th "Page 30th", the point open article is the 6th click. How to solve this problem???

Do not know "no more than 5 clicks" This conclusion has come, have know friends please comment to inform!

2, reference all pages can link back to the page

This requirement is in itself correct, but from the strategic point of view is unreasonable; home important, but the first page can be targeted at the keyword is limited, what kind of optimization strategy to determine the use of the link structure, in general, the main channel home page is larger than the home, because the content of the PR is from the channel first down, So not what kind of site must require each page to look back to the page; for the portal site, the channel is basically open two domain name, that is, in SE's Eyes is a "new site", so, for this "new site" huge link system starting point is not from www.***.com began.

3, of course, the value of this program is still very high, and the important points are indeed good:

1, to avoid connection errors, such as the call does not exist in the picture and connected to the Non-existent Web page Many SEO know this important type, but in the optimization is not refined out

    2, advertising and the content unrelated to the text as far as possible with IFrame, JS, and other ways to call the display should be changed to "advertising, and the text is not related to the content as far as possible with IFrame, JS and other ways to call the display", This is an important strategy in Search engine Web page purification.