In the traditional search engine optimization concept, the higher the ranking of the site must be the higher the weight, but in recent months to search engine performance is more and more people do not touch the direction, such as: the establishment of a day of the site can be Baidu seconds, or even a few days of optimization, you can go beyond those old site will be the main key to break through to the home page. And then look at Google: Webmaster Remember the last time the PR update how important, is outrageous accidental, or an inevitable? On this point does not do too much explanation, webmaster circles friends are also clear. However, it is worth noting, why is the most attractive to the webmaster eyes of the two search engine at the same time there is such an anomaly? Is it a technological change? If it is, it will be the future search engine rules on the new station "care" a big bright spot, or will make search more "human nature, fairness", and this point from the change of search engine rules to talk about.
One: New station original no guarantee
In the previous search engine rules, the new station from the line to include basically to keep in half a month or even one months of time. But in the content has not been approved by the search engine promotion process, if the site has high-quality original, but was frequently reproduced by others, the results will be? It is conceivable that original change false original, original site will be the search engine mistaken for collection station. It can be said that this is the lack of search engine rules, the search engine shortened to the new station audit period, will be the inevitable development. As for why some of the new stations, although is quickly included, but why only the first page is constantly updated snapshots? binary system that: Search engine or new station has a rule "is included in the homepage of the station, even if the page is not displayed, may be indexed to the buffer", so it is also a way to protect the original, Of course, this is only a little speculation.
Second: The new station later difficult to reside on
In the search engine rules, the older the seniority of the station, the weight given is higher, the ranking is also the former. Although it is an affirmation of the old station, but from this, the webmaster's new station is difficult to surpass these established sites to get a good ranking. Finally will lead to: Stationmaster to the new station rank loses hope but abandons the construction. Over the longer term, the industry market will be monopolistic development, strong stronger, weak weaker, this is the search engine and do not want to see. So now there are some new stations, just optimization few days, ranking then rose to the home page, or also to the webmaster a confidence. But not all sites will get the opportunity, binary think: site optimization conditions reach a degree, will trigger this rule. and access to such treatment of the site, or in the future site optimization, more easily get more weight, because the starting point is high.
Third: The new station disguised as audit
Often heard a lot of stationmaster said: "I new station high weight, a second to collect, one day included ..." Page content. Really is the search engine to give the new station so high weight? In fact, is a search engine on the site of a disguised test, in recent months did some new station webmaster or some understanding. Published content is included, but also has a moderation, if the inclusion of a subsequent release, then the content of the site will soon be stopped, or even snapshots will be delayed for a few days. Why is that so? In fact, the search engine for the new station "suspicious", a new station every day where so many things? binary system that: the new station daily update is not too much, can be updated in each day to gradually increase the number of updates, rather than when you can "seconds", then crazy release updates, I wish all was included. If so, then you are trapped, and will only fall into a longer period of review. In fact, there is a point to be seen: Search engines are increasingly intelligent.
Four: Hide the big chance behind
On the changes in the search engine rules, someone said, but also some people more worried, because the search engine more and more "smart", the webmaster more and more confusing. But the search engine has become smarter, is it not a good thing? You can have a little bit less and have more potential. The station webmaster can be in the insistence of the return, speculative site in the ongoing audit gradually removed, so that more in line with the development trend of the search engine, otherwise the Internet information will be plunged into a chaotic situation. And another point, why the new station so that Google PR? Perhaps the "link trading" a blow to the market, otherwise the longer term, the damage will be Google's search ranking rules. The next PR update is coming, I do not know what will happen? Something to look forward to.
Finally, the binary network analysis (http://rs.lstrauss.com) that: The new station rankings, although the ups and downs, but there are more opportunities, as a webmaster can seize this opportunity? In Search engine optimization, for the site to play the "foundation", Easier for the site to win the rankings to gain long-term development opportunities.
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