SEM of the medical site jumped out of the rate forced visitors to jump out of the site six cases

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The author has been in the "Sem of medical SEO eyes aimed at the user behind the search engine", "SEM of the Medical network editor's Hand" and "Sem of medical Web site technology standardization of the hand code behind the need for humanity" Many of these three articles have mentioned the content of how to enhance the user experience to attract and retain visitors to stay on our site to contribute to the transformation. But obviously this is an inability to unify the standard, since from the front we can not fully know the user's joy, then we will be on the contrary to say that universal users to enter the medical site after the six major factors to force them to leave the site.

Through the week, I asked a lot of designers real users to ensure that these six aspects are really not happy with the majority of users and have a very large probability prevalent in many medical websites. Before then, we assume that a user is a potential patient who can indeed be converted to effective counseling or to a diagnosis.

"A sin: Pit Dad's page access speed"

Regardless of the type of Web site, the speed of page refresh and access must be the primary consideration. Even if your site layout again meticulously, content again enrich, unless the user in the huge Internet can only find the information you want to know, otherwise, once your site page access faster than the user waiting patiently, how many users like to browse your site?

"Figure 1"

Fig. 1 is the speed test of a medical station, the website is placed on the independent IP host of million net. The content download test is not ideal, many areas of testing time is close to or even more than 1s, of course, as a medical site, our main target audience or local visitors. Therefore, the author suggested that our site should be the best choice in the local IDC service providers, to ensure that local and surrounding areas (that is, our target area) visitors to the fastest and shortest time to open and refresh the page, if the conditions allow, it is best to increase the CDN acceleration, At the same time should be the same area of different user network connection speed, the choice is the most.

"Two deadly sins: unsightly business pass and float"

The floating picture of the medical site and the business Pass is an essential feature that is directly linked to our user transformation. Since we do not have a better way to replace it, we can only adopt a more moderate approach to allow users to accept them, at least the bottom line, is not able to make them a user to leave the site one of the reasons.

"Figure 2"

Does figure 2 make you feel familiar? Yes, the current medical SEM site, whether it is home, List page, or article page, the location of business and floating pictures is no more than Figure 2 in the six points, after the author for a period of time comparison observation, these six locations in the site in response to different forms, But without exception, it is extremely easy for users to have a strong sense of disgust, yes, is a strong sense of disgust.

①: First open page pop-up, users can accept;

Refresh the page pop-up, the user generally acceptable;

Timed pop-up window, if the impact of user browsing, will start to produce jump;

When the window pops up to the current page, it can easily cause user aversion, and the user will close the tag or window directly. (I encountered a medical station point of business, in the window pop-up regardless of what the author is doing desktop operations, will immediately switch to the browser in the page);

Business can not be closed, which is very annoying to users, 99% of users will immediately jump out and close the page. No matter what button you click on the Pop-up dialog window or even no Close button business pass, in the sense of the meaning of the user to remind the conversation does not help, but will directly affect the user to view the content of your site. Imagine that you entered a website, but there is a picture all the time in front of you, what will you do? As shown in Figure 3.

"Figure 3"

②: Follow the scroll bar up and down, there are many sites have taken such a display. The author in the "SEM medical seo eyes aimed at the user behind the search engine" in the article mentioned the layout based on F-type browsing, here is to say, if our page to the important content and marketing factors in accordance with the F-type browsing layout, then do not recommend the use of ② such a floating form. Although according to the user from the top down, from left to right browsing habits, such a business pass is very easy to attract attention, but users are not likely to enter your site is to click on your business through the dialogue. Before users have a dependency on your site, it is important to get the information you want in your site first, and then be influenced by other factors of your site to stimulate the transformation of demand, and finally, you will be able to click on Business communication to dialogue. This is the user in the medical site browsing process, such as ② such a floating picture, often only to let users waste a little time to close it. Of course, the premise is that it can be closed.

③: The same as the presentation of the ②, the experience of the user is similar to the meaning, it is no longer repeat.

④: This is the bottom of the page floating, at any time with the browser scrolling display at the bottom of the page. This kind of way is relatively gentle show, not affect the user browsing process, also played a moment click of preparation. However, there is a point to note is that a lot of ④ such business through the form of the page, there are a variety of nuances can not be satisfactory, such as the height of the page will be infinitely elongated, inconsistent background or even the browser dislocation can not pull down and so on, this is the need for our attention.

⑤:⑤ and ① are related to each other, and they are similar in form to ④, and are generally acceptable to users. In the browsing process will not have excessive impact. However, one thing to note is that many sites in ⑤ this point are using imitation QQ window effect, and this effect is almost not closed, we should note that this phenomenon is equivalent to the murder of the user's browsing process. As shown in Figure 4.

"Figure 4"

Please note the position of the red box callout in Figure 3, I believe many medical sites use similar floating, the user clicks the red position to close but opens the Business Dialogue Consultation window directly in the new window way, but the user's intention is to close this kind of QQ right bottom corner window's floating, the user is taken directly to the unintended page, This is called the user click Trap. I actually do not agree with this approach, often at this time the user will directly close the conversation window or even the entire browser, because at this time the user is browsing content, to find the information he wants or said has not reached the point of stimulation, said in the popular some, is the user at this moment is not ready to transform.

⑥:⑥ is the least used case, similar to ④. However, from the perspective of experience and marketing balance, I recommend the use of ①, ④, ⑤ or ⑥ combination of ways, so that without affecting the user's premise, can also play a role in promoting transformation.

Regardless of the form of business floating pictures, we should be clear about the role they should play in promoting transformation rather than driving away. Similarly, a page should not appear too much floating, although these floats can allow users to shut down, but this virtually gives users additional clicks and the mouse to move the trajectory of the experience burden. I have even seen the above six points are to take floating business through the medical station, and then have to close the site one by one. We have to keep in mind that users do not have much time and patience to deal with endless floating and bouncing windows,

"Three sins: no search function"

Yes, that's right. No search function is the third of these six deadly sins. A potential user enters your site, no matter where the portal of the potential user is, and typically rarely gets the information you want on the portal page. This time users will click on the link to produce in-depth browsing behavior, according to the structure of the site itself, the user to achieve the efficiency of the purpose is also different. Perhaps this potential user has reached the destination page within two clicks, but perhaps more than once. This time the search function is very important, in fact, if a user to enter the homepage of the site, the first is the most search, is the search box where. Users can not be very patient to access the first layer of the page and then rub point to find what he wants, so the site search function is essential.

"Four sins: Browser incompatibility and ignoring visitor resolution"

Browser compatibility issues The author in the "SEM Medical website Technology of the Manual code standardization behind the need for humanity" is also repeatedly stressed. As a web developer, we might use a more high-end Google Chrome or Opera browser. But the public choice is what we have to deal with, compared to potential customers in the healthcare industry, the browsers our target audiences use are not the low-end we can imagine. But the low-end does not mean that not popular, on the contrary, the more low-end browsers, the more by our potential users love and use.

"Figure 5"

"Figure 6"

Figure 5 and Figure 6 are statistical data for a medical site, and it is clear that our visitors use browsers and screen resolutions that are not the same as ours, and these directly affect our site's presence in different browsers and resolutions. Once the user discovers your page dislocation or other consequences of compatibility issues, users will immediately leave your site and never look back. (Most users do not understand the real cause of the phenomenon, and the most likely reason for this is your site.) )

"Five Deadly Sins: Endless" _blank "

We all know that the "_blank" property in the "A" tab opens the linked document in a new window. This property can effectively help the user to browse the new page while preserving the previous page. However, please note that, do not abuse the "_blank" attribute, the author of a medical site for example, the station's full station hyperlinks all use the "_blank" attribute, in the author browsed nearly 20 pages, It happened in Figure 7.

"Figure 7"

Figure 7 is the author's browsing results under 360 browsers, you can see that if all the hyperlinks use the "_blank" attribute, each hyperlink will produce a new label or a IE6 under the label group, When the user wants to go back to find one of the pages browsed, but found that there is no way, the most choice is to directly close the browser or tag group.

As we go further down the road, a visitor looks at so many pages on our site and goes back to look for a page that has been browsed. It means that the visitor is likely to be our potential user, so how much probability will the visitor be able to re-enter our site once the tag or page has been opened and the tag group or browser is closed? Let's assume that at this point the user enters our website again, so how many probability can let the user find once to browse the page? So at this point, if our site does not have search function, then the user will have how much probability of patience to look for it?

So how do we apply the target attribute in the tag? The author's suggestion is the same as the structure of our website. That is, it is best to use the "_self" attribute between the subordinate pages, and the "_blank" attribute between the sibling pages. Because users choose to enter with the previous page for the relationship between the upper and lower pages, the deeper the depth of his access, want to get more accurate information, but also increasingly with the top of the page relevance is not close, at this time the user is the depth of the link to the site information progressive browsing. The same level of the page whether in the structure or in the content, have more or less a certain degree of relevance, the user in one page into another sibling page intention, it is possible to carry out information alignment, so should keep the page. As shown in Figure 8.

"Figure 8"

"Six sins: irrelevant, exaggeration, tirade and advertising too strong"

The author in the "Sem of the Medical network editor's hand," the focus on the medical web site for the construction of the content of several elements of the elaboration. Here to emphasize again, the site for the user is the significance of the first is to obtain information, followed by transformation. And the most important factor in stimulating transformation is the content of our website, especially for medical websites, the information that potential users want to obtain is related to disease. In particular, to avoid irrelevant, exaggerated, long speech and advertising is too strong in these four situations, or will immediately let users leave our website.

"Look at the user dialectically"

Medical SEM site stay time is generally low, this is not without reason, the industry's particularity is an aspect, more is the site because of the specific industry to take the special measures to make users feel uncomfortable, users feel uncomfortable, naturally will leave the site, which is obviously obvious. In the eyes of users, any industry, any nature of the site are the same, access to information, to achieve the goal is the user's fundamental goal.

We do not think of users too smart, users will not have the time and energy to judge high-end browsers and the Popular Front-end technology; We should not imagine that users are so stupid that users can easily tell which content is really useful to him; They tend to scoff at the site you think is perfect, and we don't think that the user is in a hurry and is impatient to push our products or services (business dialogue) to them. In short, no matter what kind of users to adopt what kind of strategy, to find real user data, can be the right remedy, targeted.

I ning Xiao Le, buckle buckle: 604163270, welcome the medical industry sem people to discuss together! Another reprint this article please indicate the source (www.ningyufei.com)!