Senior Blizzard: Launching children's games is an adventure

Sina Science and technology news Beijing time of February 11, Eric Hersberg, a Blizzard Distribution department CEO Eric Hirshberg said Friday, as the most successful first-person shooter "Call of Duty" developers, launched a children's game "small Rons Rhoda Adventure" (Skylanders : Spyro ' s Adventure is an adventure.　　But he said the main purpose of the move was to develop the physical toy business through video games. "It's very worrying," he said, "but if you really have a breakthrough idea, you have to be confident and treat it with an unusual attitude." "This product is very different from the previous game of Blizzard, where users need to insert a" portal "into their video game consoles to integrate physical toys with video games.　　Once the little Rons doll is connected to the game console, the image is passed into the game and displayed on the screen. Although it was released last October, the game is still among the top ten best-selling games in the 2011.　　This is not only a children's game, but also broke the list by a variety of games continued to eminence the situation. Hesburgh The keynote speech at the Dice annual video games summit in Friday. He says his background is different from that of a traditional CEO, but that's what the Blizzard CEO Bobby Cotic (Bobby Kotick) values.　　Because it is not an operational or financial background, marketing Hesburgh are more likely to introduce fresh ideas, and the launch of the small Rons Rhoda Adventure is a good example. To provide the best gaming experience, Hesburgh said, they postponed the release of the game for a year and spent a lot of time improving dolls to compete with the animated images of Pixar or Disney. They also spent a lot of effort to make sure the game was compatible with different platforms so children could play the same games with PCs, Xbox, Sony PlayStation or the Nintendo Wii.　　Because of this, each decision will have greater risk and more spending.　　"Small Rons Rhoda Adventure" was awarded the 15th Annual Interactive Achievement Award by the American Academy of Interactive Arts and Sciences (Academy of Interactive Arts & Sciences) in Thursday. "We know that there are a lot of things we have to do properly-the key is to bring toys into life." We know it's amazing, and if we do it right, we unleash great potential. "We have a comprehensive plan," said Hess. We have excellent games and good storyline, then do our best to carry out large-scale marketing. "Thanks to the strong performance of Call of Duty, Blizzard's fourth-quarter performance in Thursday was much higher than the company's guidance forecasts and Wall Street expectations," the report said.　　But "Little Rons Rhoda Adventure" and "World of Warcraft" (Micro-blog) also played a role in promoting. In addition, the latest data from NPD, the US market research firm, show that the Longs doll has become the best-selling gaming accessory of the January this year.　　The game's accessories accounted for 22% of the total sales of all American game accessories last month. Hesburgh has made some early successes, but says he will continue to explore new ideas in the future. (Ding Macro)