SEO and the chain of top secret skills to share the collection version

Source: Internet
Author: User
Keywords Domain name search engine

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This is my desktop collection of a piece of information, alone Lele as the public Lele.
Method 1, the site submitted to the DMOZ directory, Yahoo directory, ODP directory of a number of professional directory sites; There are too many directories like this, Web sites are available, all free to participate in
Www.hao123.com
Www.265.com
Www.5566.net
Www.9991.com
Www.37021.com
www.gjj.cc
Www.3tom.com
Www.qu123.com
www.jjol.cn
Www.yahoo-cool.com
Www.7939.com
Www.4199.com
Www.9505.com
Www.vv11.com
Www.855.com
Www.da123.com
Www.wu123.com
Www.t2t2.com
www.114.com.cn
Site.baidu.com
Www.msncn.com
Www.k369.com
www.7b.com.cn
www.jjol.cn
Www.ttjj.com
Www.netsun.com
Www.19ku.com
Www.haodx.com
Www.v23.com
Www.admin5.net
Www.xp13.com
Www.9495.com
Www.t3j4.com
site.yahoo.com.cn
Www.ny3721.com
www.page.com.cn
Www.haourl.com
51.163.com
Www.wzdby.com
As far as possible to the free collection, the laborious scheming comes, always has the value. Because these are included will be reproduced to hundreds of of the site
Method 2, to Exchange links BBS release Friendship link exchange information, such as to:

I do not list the Web site, http://www.baidu.com/s?wd=%C2%DB%CC%B3%B4%F3%C8%AB&cl=3 you search, too much, more you can not see the end, you should pay attention to is a few: 1 relevance, you send the post, Don't look for a forum that is far from the theme of your website, 2 focus on the Big forum, High PR forum, there are several major search affiliate forum


Method 3, contact with trade associations or business organizations. These non-profit web site link weight is generally relatively high, so with these sites for link exchange is also a very good means;

This method is best to telephone mode, many enterprises do not QQ, only by mail and telephone. Use Mandarin to coax them to link.

Method 4, look for the reverse link of the competitor website, take the initiative to exchange with these websites: to surpass the competitor, the best way is the competitor has the reverse link you have, the competitor does not have you also to have. Oh!

This method is not very good, but others help you find the link, you directly follow the back to pick. How to check
To www.sogou.com check link:admin5.com similar can
Method 5, Release press release, in the press release reasonable add hyperlink, when this news is reproduced by numerous websites, can help your website to add very many backlinks:

This method has been used by a lot of people, I do not mention, I have a few sites are also like this to get up.
http://www.google.com/search?q=%E5%91%A8%E5%85%AC%E8%A7%A3%E6%A2%A6&hl=zh-CN&lr=&nxpt= 10.292311176403479398449
The first page also has my www.zhougongjiemeng.com is relies on many articles to come out.
Method 6, add your hyperlink in the forum signature. Often mixed forums, send posts, resources to make good use of;

This requires skill, and qualifications, do not go into the back by T, was sealed, that is the novice to do.
Method 7, Create blog, create blog, rich blog content, in the blog reasonable plus your site hyperlinks;

That's a good trick, just be tired. For this, I'm tired of two little girls ' arms. However, the current search has been focused on, do not be sweep, to deal with GG MSN has effect, Yahoo has no effect,
Method 8, use search engine search "submit website, add URL" and other related keywords. Search the Web page, you can increase the reverse link to your site;

This recruit really don't want to disclose out, alas, hair all hair, take care of. Don't go too far, this is a trick, also can be worth a book of money.
Method 9, to add to their own self-help link application function, to attract other sites to actively link with you;

Method 10, Buy reverse link, there are a lot of webmaster has a very large number of resources, you can buy them reverse link.
PR5 Link 50 block, pr 6 link 200 block, PR4 link free.

To increase the reverse link to note the problem:


1, to gradually, do not suddenly increase very much:

If you quickly add a lot of backlinks in a very short period of time, you can easily get Google into the sandbox, which means your site won't be blocked by Google, but you won't get a good ranking. So increase the reverse link not too hasty, want to step by step.
My game site is so searched clear www.7733.com lesson ah, profound

2, increase the reverse link to quality, do not simply pursue the number of:

If your site like a long time to get a good ranking, the quality of the reverse link is more important than the number, increase the reverse link, it is best to find a relevant degree near.


I think it's good to collect it.
The following is to optimize a website to consider the core content, for beginners, do these enough!

Factors affecting site Rankings--meta tags
 
For search engines, the most important,<meta> tags are keywords (keywords) and Web page descriptions (description), in HTML languages as follows:
<HEAD>
<TITLE>Title</TITLE>
<meta name= "keywords" content= "Web page description" >
<meta name= "description" content= "keywords" >
......
</HEAD>
 
It is important to note that the current <META> tag only plays a key role in ranking the two major search engines AltaVista and InfoSeek. Some of the web-built <META> is perfect, but found that their site is ranked after <META> bad quality site, that is, even if the above search engine to consider <META> role in the rankings, but compared with other factors is not the most important , many web designers think <META> is pushing their web site to the top of the secret weapon error, but the <META> tag is indeed in the search engine to play an important role.
 
<META> tags should be used in all pages, at least to increase the ranking of the search engines that function in <META> rankings, and to tell the search engine how to display your page descriptions in the results list

In the keyword (keywords) type the keyword of the webpage, the keyword frequency rule also applies to <META> mark, want to make the text as concise as possible, in order to increase the rank score.

The Description section (description) provides an effective way to control the description of your Web page, replacing the Web page overview automatically generated by the search engine.
 
<META> Precautions:
Do not repeat the same keyword more than 6 times, for security reasons to recommend 3 times, otherwise the search engine will ignore your Web page or be punished.

Instead of listing repetitive, linked keywords, it's easy to see that you're in spam, for example, if you have 3 keywords, you shouldn't arrange this:
Search,search,search,engine, Engine,engine,position,position,position

Instead, arrange this:
Search,engine,position,search, Engine,position,search,engine,position

Limit your <META> characters, keyword (keywords) part of the number of characters not more than 200 characters (including characters), the description section (description) not more than 150 characters (including characters), This is the maximum length of all text displayed in all search engines, otherwise the extra characters will be cut off.

There should be no carriage returns in the HTML code of the <META> element.
  
Also worth mentioning is the robot element (robots), which allows you to indicate that a page of your site is not indexed, in the form of:
<meta name= "Robots" content= "Noindex" >

But not all search engines support this tag, which together support a more powerful text file called Robots.txt to achieve these functions.

4 site in search engine ranking key factor--domain name
 
Enterprises hope that customers through search engines to find their site, domain name is one of the factors affecting the search engine rankings, but usually did not cause everyone enough attention, so that the ranking effect is not ideal, lost a lot of business opportunities, the following on the role of the domain name in the search engine rankings to do to introduce.

Have a separate domain name

Most basic, have an independent domain name is very important to you, some search engines (such as clickey.com) only show the Web page with independent domain name, in order to provide users with more "value" of the search results, the famous search engine excite is so, in the display of the results of the home page to give special " Care ", according to the survey, most search engines in the rankings for those who do not have independent domain name of the site to give a smaller value.
Similarly, having an international domain name (. Com,.net, etc.) is also important, and some search engines are not friendly to some top-level domain names (such as. to,.cc) when ranked.
  
The domain name has great influence on search engine rankings

If your domain name contains keywords that people search for your product or service, the chances of your page being in the top 10 of the results page will increase dramatically, and of course how to make sure that there are a lot of "said" words, you can refer to our other information.
Other domain name Registration matters:

Avoid misspelled names, such as one1.com, it is easy to think that onel.com here "1" and "L" is very easy to confuse.
 
 
Avoid a domain name that contains too many words, unless separated by a connector. For search engines, such as "currentstockquotes.com" such a domain name means that the ranking opportunities to reduce, if it is "current-stock-quotes.com", it will bring you more good luck.

Not that you should not register "currentstockquotes.com", on the contrary, these two domain names you should register, a user-friendly, a convenient search engine, think about, now the international domain name annual cost fell to seventy or eighty, this seventy or eighty may save you a small amount of promotional costs.

If you register a number of domain names, do not have to apply for each domain space, you can contact your ISP to see if the domain name can be provided to point, and some are free, even if the charges are not much.
  
Don't lose heart, you still have a chance

There are plenty of "good" domain names that have not been registered, even if they have been registered, perhaps 1 years or 2 years later you may also "regained", I have such experience, as long as you want the domain name is not used, you can write down the domain name when the expiration, and then when the domain name quickly expired, pay attention to monitoring, can also use technology to achieve.
  
Simplicity is beauty.

Make your home page as simple as possible, so you can improve the relevance of search engine rankings. But this does not conform to the normal web design rules, the solution is to search engine design a separate homepage.

4 Web site in the search engine ranking factors affecting--title
 
<TITLE> should appear in <HEAD> as follows:
<HEAD>
<TITLE>Title</TITLE>
<meta name= "keywords" content= "..." >
......
</HEAD>

When calculating web dependencies, most search engines have an aggravating "weight" on the keywords appearing in <TITLE>, especially when the keyword appears in the <BODY> text at the same time. So be sure to include the keywords in the <TITLE>.
The keyword frequency rule also applies to <title>, to make the <TITLE> description concise and to limit the number of characters to 40.
Optimization <TITLE>
For some categories and search engines, the ranking of the page is determined by the first alphabetical order in the <TITLE>, for such categories and search engines, as far as possible, select the letter in the alphabet, and put the words beginning with the letter in <TITLE> The first word position, the alphabet is as follows:
! @ #% ^ & () _ + 1 2 3 4 5 6 7 8 9 0-= \ A B C D E F G H I J K l m N O p Q R S T U V W X Y Z A B C D E F G H I J K L m n o p Q R S t u v w x y Z

4 Web site in the search engine ranking factors affecting--url
  
For the URL address, should be the English name or Hanyu Pinyin?

For domain names, it should be registered in the name or initials of the enterprise, the English or Hanyu Pinyin of the registered trademark, and consider the use of trade or commodity as its domain name (because the domain name management agency does not allow the registration of trade or commodity names). The subdirectory name in the root directory should be in English, not Hanyu Pinyin. As shown below, if a department in your company is running a car business, you should build a subdirectory, named cars, not Qiche. For Chinese, Hanyu Pinyin is convenient for readers unfamiliar with English, but for search engines, the use of Hanyu Pinyin may lose rank scoring, and for search engines like AltaVista and excite, the translation system is English-Chinese, not Hanyu Pinyin-Chinese.

Here's a tip: whether you have a separate domain name, you should plan the URL address, most web designers in order to make the URL address more "cool", the use of short words such as abbreviations, and did not use the keyword as a directory or file name, so lost the opportunity to improve the page ranking.

For instance,
A map of a website whose URL address should be:
/sitemap.htm
Instead of:
/sm.htm
There are three great benefits:
Because the URL address contains the key words, added the ranking score.
The entire site is structured to facilitate site maintenance.
Easy for viewers to read and click, so that people can see in this directory is related to the content of online marketing, to the visitors a professional website impression, and prompted its click.

4 Web site in the search engine ranking factors affecting--body
 
<BODY> position in HTML code:
<HTML>
<HEAD>......</HEAD>
<BODY>......</BODY>
</HTML>

For a specific topic of the article, its argument should be clear, the structure of primary and secondary, this is the role of <H> title,<h1> title corresponding to the main thesis, and through the <H2>, <H3> title, so said,<h> Is the framework of a Web document that must contain keywords in its text.
In other cases, when you need to emphasize a part of the font, you should not change the font size or add black and other measures to achieve, but the use of <H> domain to achieve the display effect.

Generally speaking, the argument of the Web document should be presented at the beginning of the article, then the discussion, that is to say, the beginning of the article has a high degree of generality of the entire article so that some search engines only to the beginning of the Web document index. such as: http://www.taobaowang.com. Remember, as much as possible, add keywords to the front of the article, especially the first <P> section.

The connection in the Web document <A> the text in the field is also important, the search engine that the link to the page is associated with the page, so the links contain keywords to help the ranking of the page.

Some search engines also give "attention" to the <ALT> field and comment annotation text of the image in calculating the relevance of the Web page.

Some Web sites offer only a nice picture, but search engines cannot read images, although some search engines can index images of <ALT> text and comment annotations, but using HTML text is safe in any case.

4 The key factors in the search engine rankings-keywords

location frequency Rule

How does a search engine determine the relevance of a Web page? There are many influential factors, the most important is the location and frequency of keywords in the Web page, that is, the principle of location frequency. A portion of the text in a

Web page has a high generalization of the content of the Web page, and the search engine calculates the page rank by giving this part of the text a heavier "weight", including:
1 <TITLE> text
2 <meta name= "KEYWORD "> Text
3. <metaname= text in "DESCRIPTION" >
4. <H1> or <H2>
5. <BODY> part of the first natural section of the text
6. Web Links <a > Text
7. Note <!--Insert comments here> text
8. Text in image <alt>tags
9. Text in URL address of your website

Frequency is another major factor in measuring the relevance of search engine pages, and the search engine calculates the ratio of the number of keywords in a Web page (or part) to the total vocabulary of the page. High frequency, the Web page relevance is higher.

How to determine a keyword

find a competitor, analyze its web site, and see what keywords they use as a reference to their design site. You can use the < login to search the META tags feature or the < ranking of the first site of the keyword-related keywords for reference.

Develop strategic keywords based on the customer base. If your site distributes the means of production, you should use the industry commonly used words or professional terminology as a key word, if the distribution of consumer goods, it should be in the traditional media often see words as the first choice for keywords.

Similar words. For example, your website sells computer, you can also use "Computer", "Brand Machine", "compatible machine" and so on as the website keyword supplement, because in various media these words also very "popular". A

-related word. If your website distributes cosmetics, you can stand in the consumer's angle, might as well try "skin care", "beauty" and other words to expand your keyword.

to design a Web page with two or three word phrases as keywords. For example, a Shenyang tourism company, the key words should be "Shenyang tourism", not just "travel", so that visitors can enter the "Shenyang tourism" to find the company's website. The

level

keyword is structured. For example, for sporting goods sites, distribution of football, basketball, swimming clothes and many other commodities, planning the site can not only use the keyword "sporting goods", other products should also set up a corresponding web page, so that when the user type "football" for the search, the site's football page than other pages have the opportunity to row in front.

Keyword capitalization

Some search engines are case-sensitive for English web documents. In other words, search engine and searching engine may bring a completely different result, so some web designers listed the various variants of the keyword, such as:
Search Engine,search Engine,search Engine

But this is likely to be spam by search engines, how to solve it? The most effective way is to use lowercase (with the exception of proper nouns). According to the statistics, users use the lowercase form of the query accounted for about 82% of the total, so that only use lowercase form the maximum "loss" of 18% of the traffic.

plural form
  
For English web pages, the keyword should be added "s", if you use searchengine as a keyword, when the user type Searchengines for search, then your site will forever sink the sea.
  
Romans
  
With the expansion of international trade, the company is necessary to provide multilingual web site content, which means that the site not only face language translation, but also face the "cultural translation" problem, so choose the keyword must conform to local language habits. In addition, even if the same language of the same country, due to regional differences, the same thing may have different names (that is, keywords).

4 Web site in the search Engine ranking factor--frame (frame)
 
Most search engines can't "read" frames-structured pages, just like old browsers, unable to read a description page to build a frame structure, but can use noframe tags to solve the problem.

Add textual information to the Noframetags, tell browsers that do not support frame structure, and, more importantly, add links to guide search engines to continue accessing the Web pages so that search engines can index all pages.

Note: The text in noframe tags will be ignored for browsers that support frame structure.


Remember to add a title <title> to each frame page, although the title of the browser that supports the frame structure will not appear, but it is the most important factor for the search engine.


Some search engines claim that their robot can go smoothly through a site with frame structure but there is no evidence of this, even if it can be done. In fact, the disadvantage of the frame structure site is also obvious, because you can only have a URL by the search engine list.

Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.