SEO entry must read manual: SEO terminology Encyclopedia

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This glossary is not authoritative, but gives the best possible explanation.

404

The error code that the Web server returns to the browser when the visited page does not exist, sometimes referred to as "404 pages (404 page)." Web site can be based on user access to page content to design "dynamic 404 Pages".

AdSense

Full name is "Google AdSense." It is a Google advertising in the form of text display. It can display ads based on the content of the Web page. Every time the netizen clicks the advertisement effectively, Google will pay the website owner a certain fee.

Administrator Words (Adult vocabulary)

Search engines will review and even filter out the dirty words (naughty words) according to the law. These words are included in the search engine's list of forbidden words (stop word list) and can be used to filter the content (such as pornography and profiteering content) to protect minors.

AdWords

The full name is "Google AdWords". It is Google's advertising release system (advertising program), such as Google search results on the right-hand side of the ads is AdWords ads, these ads are advertisers through the Adwrods release.

Algorithm (algorithm)

This refers to the search engine algorithm. Search engines can use this algorithm based on your search keywords to determine the order of the pages in the search results, which is to determine the page with the keyword most matching.

Anchor text (link anchor text)

The text you see on the Web page that contains hyperlinks. For example, the Web page has "where is the best net earning training?" Here, "net earn training" and "grassroots net Earning forum" is "link anchor text", they all contain hyperlinks. For example, in HTML code:

Copy Code

Acupuncture net here is "link anchor text". You can visit the Point Stone Interactive professional SEO blog to learn about the role of "link anchor text".

Authority site (authoritative website)

Search engines will regard as "authoritative sites" creative and leading or Wikipedia-like sites in relevant fields. For example, if you search for "Artificial FDI" in Google, there will be Web pages from Wikipedia and Stanford University, which Google sees as "authoritative sites."

Back Link/backlink (reverse link/chain)

A link to your site at another site is called a reverse link/chain, which can increase the weight of your links.

Click Through/click Thru (click action)

When the user clicks on the page, such as clicking on a hyperlink, a picture, a piece of advertising and so on. The website can record these "click behavior", especially the click behavior of the advertisement, can provide the reference data for the Advertiser or the website main advertisement strategy.

Click Tracking (click to follow)

The site uses a script or program to record the number of clicks on the ad and takes the user to the target page. In this process, you can record the number of clicks, location, time, IP, frequency, etc. Like Google AdSense can record the number of ads displayed, time, number of clicks, IP and other information.

Cloaking (eye-shading, perhaps directly in English is better)

For the same Web page, to the search engine spiders and ordinary users to send different content behavior. This is used to display the optimized page to the search engine. Search engines are quite opposed to this behavior, and will give a site with such behavior a fatal penalty-completely removed from the search results.

Comment Tag (Comment label)

HTML tag used to annotate HTML code, in the form of:

Copy Code

For example, you put "" on the Web page, netizens can not see. But search engines can see this line of comment code. So, sometimes seoer add some keywords to the "annotation tag" to enhance the keyword density, which is called "annotation garbage (comment spam)".

Conversion Rate (conversion rate)

The ratio of traffic to registration/sales. For example 10 IP among them have bought a product, then this conversion rate is 10%.

CPC

Costs per click, each hit fee. Internet users every time effective click ads, advertisers pay to the site owner a certain fee. Google AdSense is currently used in this way.

CPL

Costs per lead, each successful boot fee, that is, each time through a specific link, registration after successful payment of a common advertising mode. This is our usual title of the guide to registration, such as "Asian friends."

CPM

Costs per thousand, each thousand impressions cost (Roman number M equals 1000). The cost of each display 1000 times (impressions). The most scientific way to pay for online advertising is by how many people see your ads. The number of visitors per visit has become the practice of online advertising. CPM (thousand people cost) refers to the advertising process, to hear or see an advertisement of each person to share the average cost of advertising.

Crawler

According to the hyperlinks on the Web page to continuously access and include the content of the program, Chinese called "Reptile (Crawler)", "Robot (Robot)", "Spider (Spider)."

Cross Linking (cross link)

Links to multiple sites under the same owner to increase the weight or PR (Page Rank) of the links in these sites

CSS (cascading style sheets)

CSS is the abbreviation for cascading style Sheets (cascading style sheets). CSS is responsible for the performance of Web content (XHTML) in standard web design. A CSS language is a markup language that does not need to be compiled and can be executed directly by the browser (belonging to the browser-interpreted language). You can reduce our workload by simply changing the CSS file and changing the overall form of the page, so she is a required course for every web designer.

CTR (click to show)

Click Through Rate (click Show Ratio), the number of times the ad was clicked compared to the number of times the ad was displayed on your site. Google AdSense Statistics results in this value.

Cyber squatting (domain name preemption)

The act of intentionally registering a network name that contains a trademark or a well-known organization, and then selling the domain name at a high price to the organization.

Deep linking (deep link)

Links to pages that are not easily accessible from the homepage of the Web site.

Directory (directory)

A directory site is a Web site that categorizes a list of sites by title or category. Search engines will index sites indexed by directory sites.

Domain Name

A website address, such as daichanger.com

Doorways

A page used to attract traffic from a search engine and move to another site or page. Although the doorway page is not exactly equivalent to the above cloak behavior, but the effect is the same, is to users and search engines to display different content.

DMOZ

An Open Directory site, dmoz.org.

Dynamic content

Only when users access to generate Web pages, generally using PHP, ASP, JSP and other languages written, the main content of the Web page has a database.

Entry page (entry pages)

is generally the homepage of the website.

FFA

Free to all, a complimentary self-help link site.

Filter Words (filtered word)

such as English of/and/or/it, search engines to filter out these words to save storage space.

FRAME (frame)

With frames, you can display multiple pages in a browser window at the same time. A page is set in each frame, and the pages in each frame are independent of each other.

Freshbot

This term is used to describe the Web sites that you visit every 24 or 72 hours to see if there are high quality new content and update frequent search engine bots (such as "Googlebot").

Googlebot (Google robot)

Google search engine Web content indexing robot.

Google bomb

Google bombs. Multiple webmasters are uniting to try to change Google's search results. George W. Bush's "Miserable failure", Steven Colbert's "greatest living Anglo" is the famous example of Google bombs.

Google Bowling

Google bowling. Malicious Web sites can reduce others ' rankings by sending links to other sites that are "malicious" by search engines. There are some controversies in this article, some say it is feasible, others think it is just an seo fallacy.

Google Dance

Google Dance. Because the Google database or algorithm caused by the search engine results page changes, or, when the Google index update, different data center data inconsistency can also lead to changes in search results. This causes anxiety and panic among webmasters who feed on search engines.

Hub (Expert level page)

A trusted page with high quality content links to other related pages. See "authority Site" above to explain.

Inbound Link (into the chain)

Links from other stations to your site.

Keyword (key words)

Users in search engine box input keywords to search for the content needed. For example, he will search "Oriental webmaster", then in Google input "Oriental webmaster" this keyword query.

Keyword cannibalization

The same keywords are abused on too many pages of the same site, creating keywords competing with each other and causing search engines and ordinary users to determine which pages are most relevant to the keyword.

Keyword density (keyword density)

A Web page of the number of keywords, usually keyword density is the number of keyword display and the total number of words in the page.

Keyword phrase/keyphrase (Key phrase)

Two or more than two keyword phrases, such as "Oriental webmaster webmaster".

Keyword Research (keyword survey)

Survey keywords, related keywords or keyword phrases are searched for the number of times trend, such as the use of Baidu Index (http://index.baidu.com)

Keyword Stuffing (keyword fill)

The Web page is too repetitive to populate the keywords.

Latent semantic indexing (LSI)

Hide the semantic index. The search engine writes a list of commonly-associated words into a document for indexing. In SEO terms, using this set of words for search is called "long Tail search", which typically consists of 3 or more words, which look like "long tails". The benefit of a long tail is that if you search for a keyword, your page may not be in front of you, but using a long tail search, your page will easily appear in front of you.

Link condom (linked condom)

One of the many ways to avoid linking search engine friendliness to other pages. It can also be used to avoid negative effects on a malicious site, or to prevent users from dumping spam links.

Link Farm

See above for the FFA explanation.

Meta tag (meta tag)

HTML tags for storing content such as keywords (keywords), Web page descriptions (description), etc. You can view the East Webmaster (www.east123.com.cn) Home source, look at the meta keywords and description values.

Mis-spellings (misspelled)

Intentionally in the Web page to write typos, so that users in search engines input the same typo search, your site will have a good ranking. For example, "Cecilia Cheung" written "Zhangberzhi".

Off page Criteria (non-page factor)

Search engines use the "outside chain" to calculate your page rankings. This "outside chain" is not on your site, but on someone else's website. The "outside chain" factor here is "non page factor".

Open Directory Project

Open Directory Project, see DMOZ

Optimisation (optimized)

The process of modifying a Web site to get a higher ranking in search results is called optimization.

Page Rank

Page rank is Google launched the web level, usually known as the PR value, a total of 10 levels, the higher the level is to prove that the page more important, generally think that the PR high page will have a greater chance of ranking in the forefront of Google search.

PPC

Pay per Click, see CPC

PPL

Pay per lead, see CPL

PR0

That is, the PR value is 0, which means that a website has no PR value. A new station or a punished website PR will be 0.

Ranking (rank)

The location of the site in the search results.

Reciprocal link (Mutual)

Links to each other linked pages.

Robot (robot)

See above for crawler explanation.

Robots.txt

A text file describing the path of a Web site that cannot be accessed by search engines. How to write a robots? Robots.txt is generally placed in the root directory of the site.

ROI

Return of investment, ROI.

Sandbox (Sand box)

There has been debate and speculation that Google has thrown all the new sites into a "sandbox" to prevent them from having a better ranking in this time of "study prep". In the SEO world, there is an inconsistent view about whether the sandbox exists and the details of the sandbox.

SEM

Search Engine Marketing, search engine marketing, SEM includes SEO.

SEO

Search Engine optimisation/optimization, seo.

SERP

Search Engine Results Page search results pages. User Input keyword Search after the results page.

Spider

See above for crawler explanation.

Spidering

The search engine robot is downloading or analyzing the behavior of your website page, which is also called "spidering" or "publicly".

Splash Page

See entry Page

Submission (Submitted)

Submit new stations to search engines or open directories to expect search engines to collect new stations.

Google Free Login Entry http://www.google.com/intl/zh-CN/add_url.html

Baidu Free Login Entrance http://www.baidu.com/search/url_submit.htm

DomZ Category: Http://www.dmoz.org

TLD

Top-level domain, top-level domain names, such as COM, NET, uk, etc, org, etc. these are top-level domain names

Traffic (flow)

Simply speaking, the number of visits to the site. Generally with IP and PV as the indicator.

User Agent

This value identifies different browsers or search engine bots. For example, "mozilla/4.0" (compatible; MSIE 6.0; Windows NT 5.1; SV1; Maxthon; Alexa Toolbar) "means to visit your website is IE browser;" user-agent=mozilla/5.0 (Windows; U; Windows NT 5.1; ZH; rv:1.7.10) gecko/20050717 firefox/1.0.6 "shows that this is Firefox;" opera/8.01 (Windows NT 5.1; U; ZH) "logo is opera browser.

Some of the mainstream search engine robot user Agent:

Baidu Crawler

baiduspider+ (+http://www.baidu.com/search/spider.htm)

Google Crawler has three

googlebot/2.1 (+http://www.google.com/bot.html)

googlebot/2.1 (+http://www.googlebot.com/bot.html)

Googlebot/test (+http://www.googlebot.com/bot.html)

Google Image crawler

googlebot-image/1.0 (+http://www.googlebot.com/bot.html) Google Image crawler

alexa/www.archive.org Reptile (Total four)

Ia_archiver

ia_archiver-web.archive.org

ia_archiver/1.6

IAArchiver-1.0

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