SEO Experience: Small site also need to see the log

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Always, always think that the structure of small web site is very simple, the number of pages is very small, under normal circumstances search engines can be easily crawled and included, and keyword is not particularly popular, so do not Zooey to view the site log. But later found that the fact is not so: the site is not a small number does not mean that there is no problem, simple structure is not equal to the complete collection, nor is it easy to get good rankings.

Web log is the daily dynamic of the record server, especially the search engine crawling and crawling dynamic, through the log can be very clear analysis. See how many 304, how many 404, to see which pages are the transition to crawl, which has not been crawling, the average crawl time per page, spiders visit the site every time the crawl depth, the number of times the spider visited the site and so on, these can directly reflect the current site problems.

Access count side reaction weight

The number of spiders visit the site can reflect the side of the site's own weight, the general small Web site A single spider every day to visit about dozens of times. If more than dozens of times, then the link crawling to the site through the number of times, then the opportunity to capture will be larger, the final ranking also has a positive impact. If you visit one or two or even 0 times a day, the site is very dangerous.

404 Page Lower Overall weight

Every web site has more or less 404 error pages, which is inevitable. 8630.html ">" is sometimes the problem of space itself, sometimes the setting of its own website, sometimes external links exist outside the problem, from the log once found, it should be adjusted immediately. If it is to crawl a URL404 particularly many words, need to establish such a URL page on the site, effective use, you can also modify the file to give shielding, no crawl. A large number of 404 errors will be recorded by spiders, the site is to reduce the impression, so the overall weight of the site will be reduced.

Adjust according to crawl rank

In many web logs, you can clearly see the page crawl ranking, the URL of the crawl ranking, these ranked most direct response to the site of those parts are most popular with spiders. If there are a lot of CSS or JS files are a lot of access, then the page such a link will be greatly wasted weight, so need to modify the document to prohibit. Check some of the Web site's log, you can obviously see those who are the transition to crawl, the focus of the content to crawl less, so after the observation can be done with a clear idea, can be targeted. For example, before my site will inexplicably strange more than some crawl folder, and these folders in the site is not exist, so to timely find, and give shielding.

In addition, occasionally there will be some 500, 206 and other status code, these are daily small problems caused by, do not worry too much. If the presence of a large number of the server itself is a problem, and in the root directory as far as possible not to place compressed files, this will be some people with ulterior motives to try to download the source of the site or backup data. Also help 304 status code, this description is also normal, is the site did not update caused.

Regularly checking the logs of a Web site doesn't really take up too much of our time. But if not, the site will have a lot of small problems we do not know, perhaps friendship connection we do, original content has also been updated, external links are also constantly in the hair, but the ranking has been very slow, then this time may wish to look at your log, Maybe the problem is here.

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