SEO keywords and infrastructure strategies

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Keyword optimization strategy from top left corner

In just two steps, you can achieve success in the keyword Strategy campaign:

keyword selection: Determine what content the page provides. Then determine which words the potential audience might use to search your page and create keywords based on those words. Keyword optimization: Apply these keywords to the appropriate page (the recommended number is 3 to 5 keywords per page), starting at the top left corner and optimizing down. This often deals with the first 200 words in the page-page title tags, headings, summaries, and so on.

Basically, the closer the keyword is to the top left corner, the greater the weight Google gives them. I call this the "from top left corner (top-left-down)" Keyword optimization strategy. The user initially viewed the Web site in the same way as the crawler, so it is a good Web design practice to emphasize keywords from the top left corner. To succeed with a keyword strategy, it is best to place keywords near the top of the page. Many factors affect the overall search engine rankings, including, but not limited to, outbound and inbound links, the use of redirects, and other infrastructure issues. However, the first step of SEO is to select keywords.

Task 1: Keyword selection strategy

Keyword optimization of the most important task is to determine the page for people actually want to search the keyword is optimized, that is, in response to these keywords search results in the page will get high rankings. If no one search your target keyword, then the site in the search engine rankings are no longer meaningful. This is actually an important part of any keyword strategy, but this step is often overlooked.

What if the page is already built?

You may have overlooked this first step, and now, facing an existing Web page, you might think, "It's too late to choose a keyword." It's not too late. The keyword can be determined before and after the page is put into use, but it is recommended that you do this in advance so that you do not have to rewrite the text on the page.

If the Web page is already in use, there are already keywords. However, these keywords may not be appropriate. Alternatively, the keyword is appropriate, but not fully optimized. In this case, you can still make a comprehensive and thorough keyword selection to ensure that the correct keywords are optimized.

In addition, you can test your existing pages with a keyword analysis tool to better understand how search engines view these pages. If you've already built a page and think you've selected the appropriate keywords, you can skip to the rank check to see if the page is fully optimized.

Many specialized SEO tools can help you to determine the possible keywords 17891.html "> popularity and Competition degree

popularity (popularity): Will people use your keywords to search? Competition degree (competitiveness): How many other pages are also targeted at these keywords? Should more specific keywords be added?

We use the DeveloperWorks Web site as an example to illustrate keyword selection issues. The homepage of this web site (www.ibm.com/developerworks/) is the first place to search for "Developerworks" on Google. This is good news for us, but it is not enough to prove that our SEO efforts are successful. If the user searches for the word "developerWorks," it means he already knows where to go. The target audience for the DeveloperWorks home page is the developer who is looking for references to many technologies and brands that IBM supports. The keyword we are targeting is "IBM resource developers" because we believe that this broad-content page matches the potential audience for a broader search.

In order to reach audiences that are looking for information through search engines, you need to decide who is not looking for your page specifically, but your pages are useful to them. The page should be optimized for these "rogues".

Another focus of keyword selection is to judge whether the keyword is too popular, that is, whether the competition is too high. If too many pages are scrambling for high rankings to search for these keywords, you may want to choose more specific keywords. For keywords with multiple meanings, you also need to consider changing keywords. You must study how users might search your page. What specific questions will the content of the page answer? Refine your keywords based on these questions.

If there are thousands of pages in SERP for the keywords that you think are best for describing your page, you need to consider how the searcher will handle the situation. Instead of clicking on a page after page, the searcher is likely to enter a second search term, or simply SERP a search term. You need to determine which features of the page are unique and searchable. If a top-level page provides multiple types of content, you can always start with a more generic keyword, and then use more specific keywords in a deeper, more specific, second-level page in the TOC.

For example, searching for "Java" in Google will result in a variety of results from coffee to geography (another Java meaning is Indonesia's Java). However, searching for "Java Marvell Tutorials" will return to the DeveloperWorks Java Technology Library (WWW.IBM.COM/DEVELOPERWORKS/VIEWS/JAVA/LIBRARY.JSP), which has links to a number of Java™ tutorials. So, more specific keywords can help you get in touch with users looking for a particular page type.

More principles for keyword refinement

When refining keywords, remember that most searches only search for three or two words. When searching for answers, people often use questions to organize search terms. Searchers do not search for words that describe the solution. When optimizing a page, be sure to think like a searcher.

Also keep in mind that when you optimize a page, do not be stereotyped. If you find that each of your pages has the same keywords, you may need to modify the Web pages to make them more specific. Each page needs to adapt to the way users gather information: often from generalized information to more specific information. More specific pages in the navigation structure should have more specific keywords.

If you can't make up your mind when deciding on a page keyword, talk to the person who wrote the page to get a better understanding of the pages and help you decide on the right keywords. Think about your Web site and answer the question. If you don't know how to discuss the issues that your Web pages address in the marketing area, you can access forums or blogs that discuss the same topics.

Task 2: Optimize keywords

Once you've chosen a keyword, you should apply it to a Web page. For search engines, page text is the most important part of the page. Search engines give a higher weight to the page title, text title, or highlighted text. That's why the first 200 words are so important. This is also the basis of the keyword optimization strategy from the top left corner. In addition to the first 200 words on the page and the highlighted text, make sure the body text contains keywords.

Here is what should be optimized and why:

title Tag (<title>): All SEO experts think the title tag is the most important tag on the page. It is the first word that the crawler encounters, and it is the title that appears when the page is listed in SERP. Use this tag to illustrate the characteristics of the page; Page text titles and subheadings: page text titles and subheadings are the second most important content on the page. Page text titles and subheadings should describe the page in an appropriate way, which is important for both users and search engines. Some sites use graphics for these important tags-but spiders can't read graphics, so these key tags are wasted if you use graphics instead of text. Absrtact: In addition to the page title and text title, the page should have some text that describes the theme of the page. The text will be placed on the SERP in the description of the page, so include keywords in it so that the crawler and the user can understand the theme of the page. Use this area as much as possible, using the top 200 words on the page to illustrate the theme of the page as accurately as possible. Main headings as well as bold and italic words: Words in the main title tag and words in bold and italic also affect rankings. These tags tell the user that the highlighted words are important to the page, and that the crawler will see them in the same way. Make sure that the highlighted words contain keywords. Text body: Don't forget to make sure you include keywords in your text. If you are having trouble with this, you may have chosen the wrong keyword. Hyperlink: If you link to your own page, use the word in the clickable part of the link and describe the link with the keyword. Do not use URLs as clickable parts of the link.

The first 200 words in the

page and most emphasized words should be keywords. Second, make sure that the body text contains keywords.