SEO New thinking: teach you how to use hot events to optimize

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Research SEO so many years, technology constantly in the "renovation", constantly in the failure. Remember the first half of the year, I intend to do a "China seo Good Article" essay contest, just a chance in yuan Chuang home, eating jokes also said "SEO articles have been novice written." I think this, do SEO classmate deep experience, estimate this is also why Lou Blog to reduce the frequency of technical articles published one of the reasons. Said the thousand flower, finally or the same technology, the old, finally led to a large tracts of SEO spam articles throughout the network, and left behind the small partners is one after another homogeneity of the doubt--seo how long can the development?

For, last year in an interview I mentioned, SEO can develop how long, is not a worthy of discussion, and as SEO personnel really want to ask yourself is, your SEO thinking there is no change. If your SEO thinking still stay in the Optimization keyword ranking only this above, then the SEO road for you may not be long. Chai I repeatedly stressed a concept, SEO the highest state is not technically, but in thinking.

Today, from the title of the article you can see that this article is the main keyword SEO thinking, auxiliary word is event marketing. Above said spit trough so much, and how to enter today's theme, conceived for a long time, finally I think still take a few examples to say more porcelain real point. Here's how to get into this article:

First, clear SEO intent, reasonable use of hot events to facilitate the purpose

Clear SEO Intent

SEO is a lot of people, whether the company or individual, the ultimate goal is to make money. This general direction we do not discuss, as SEO personnel must be clear point is, how to quantify and stage their own SEO process. So in separate stages, you have to be clear about what kind of effect you need to achieve in a certain phase of SEO work, or what purpose.

For example, we use SEO to make money for this big purpose to make a phased distinction. Rough points, brand promotion-keyword ranking-brand PR-transformation and so on. Then the brand publicity for the phased division, as a new product or new website, to the brand publicity, difficult, but also a lot of methods. Of course, today for a variety of methods not one of the examples, choose an SEO-related method to illustrate this point.

This example from my creation of the SEO Research Association Network, in July 2013 registered domain name, October 2013 website online. Website online, encountered a lot of problems, including a problem is the brand publicity, SEO site has flooded, so many SEO sites, how to promote this brand, became the first problem I encountered. In the website brand keyword first to do after Baidu first, found that because it is not industry words, and there is not much traffic, because no one knows the name, even if the rankings are useless!

Locating user groups

So, I first made a position on my website user group. First of all, the site directly facing the user is SEO practitioners or learners, and secondly, the target customer is a personal webmaster, in addition, the potential customer is engaged in Network marketing promotion or some of the listed internet related personnel. After the analysis I found that these people for a variety of reasons are inseparable from search, inseparable from keyword analysis.

Select Promotion Portal

After pondering for a long time, finally I decided to start with the Baidu index. The reason for this is to start with a few reasons:

First of all, I want to let the target user search "SEO" the word, Baidu drop-down box appeared "SEO Research Association network" this word;

Second, let Netizen search "SEO" This word, Baidu bottom related search appeared our website brand Word;

In addition, most of my target user groups are using Webmaster Tool queries and keyword mining tools to analyze their business and web sites.

Have a certain basis of SEO students know that the above mentioned three factors, are inseparable from a thing, that is Baidu index. As long as the Baidu index of my website brand words to get up, the above three problems to welcome still.

Lock in the promotion story

Another problem appeared, I did not brush the soft Baidu Index tool, looking for someone to brush and spend money, with artificial, and not a large number of the navy, even if there will not be free to do. How to do, after observation, found that there are several hot events compared to fire. I put the goal on these hot issues, but in the choice of which hot event, I struggled with a lot of also analyzed the psychological behavior of many users and events are suitable for me to use. After analysis, I locked an event: Check open the room network.

Analyze the value of the subject

I do not know if anyone remembers the end of last year about the network "Check open the network" such an event. The reason to choose this event is because when the "Check Open Room Network" This site came out, causing a sensation, many families and couples are looking for this site to find out whether the partner has betrayed himself. And soon, the site was closed by the relevant departments. This closed, the article came, a lot of people close to the news did not have time to find the site. But the heart of the suspicion of each other's heart has been unable to calm down (experienced feelings hurt people understand), the more can not find the more everywhere search. Although, from a personal moral point of view, I do not want them to find this site, because we all know that some things, not bad can be done, a thorough investigation of the collapse, so, how many families will face a rupture, how many children will become single parents. Because at that time a part of sighted people downloaded the data of that website, if find these netizen, may accidentally a family will be broken. Rather than this, I would rather have you do it in good faith.

So, I planned a post, published to Tianya Forum. The content of the post, almost is the introduction of this hot event, the last remark of the article, in a Web site called the SEO Research Association, you can find information on the Open Room network. Post issued to the day of the time, I found the flow of statistics, day ip8000,pv27000. This is an astronomical data for a personal website that has just been built for a month or two. But this data is not what I want, I want Baidu index. When I passed a few days to see Baidu Index, Baidu index the highest day to reach 6000. So, my purpose is reached, that time search SEO, whether in the Baidu Drop-down box or in the relevant search will appear in our website, webmaster home keyword mining tools inside the same, and high ranking.

The above is my first case to share, clear SEO intent, the use of hot events and SEO thinking to achieve the purpose of SEO.

Second, the use of SEO thinking, access to mass network traffic

As a personal webmaster, to obtain a huge flow is a difficulty, a brand and clear positioning of the blog or personal site, how to obtain mass flow, is a lot of webmaster talked puzzled topic. Everyone is talking every day, how to get traffic. But in fact, in this industry, personal blogs and web sites on the number of thousands of IP accounted for less than the poor. Can reach Lou blog such, that is not to talk about.

Then, grassroots webmaster How to obtain mass flow. The best way is to take out your SEO thinking, use the network hotspot events, within a week to get your site for a year can not reach the flow. Talk here, may be asked, hot events, major media are in the hair, personal small web site does not occupy the rankings, access to traffic is nonsense. So, how to select hot spots is the focus of this section. The following points to select the criteria for your reference:

1, the choice of large sites do not pay attention to small sites do not publish hot events;

2, the choice does not have the commercial value, but has the user demand hot spot event;

3, the choice of local users is urgent, the public users do not understand hot events;

4, select a long hot cycle, the user needs timely existence of hot spots;

5, clear site positioning, screening industry hotspots.

If you see the above points, someone may start asking questions. According to what you wrote above, you can not choose anything, it is also called hot? Okay, come down. Let's start with the first case:

Use of events: Google can not open how to do?

I think, for Google can not open this time, doing SEO people must know. Perhaps for an ordinary netizen, Google when can not open, he did not know that for him to have Baidu enough. And as SEO personnel, or professional Internet practitioners, although the usual use of Baidu more, but Google is still in use. So if you don't know this, you can skip reading this case.

At that time, Google did not open the opening, because the government has not issued any statement, Google officials did not respond to any reason. Therefore, for each big portal news website, this kind of way is unclear to intercede the reason the thing, will evade to report. And, Google has been out of China for so long, in China's market share is poor, in addition to some foreign trade, and engage in professional and technical friends to use, ordinary people do not pay attention to this. Therefore, the big website also does not need to expend the manpower energy to work on this matter. However, in fact, some professional users or some areas of some companies are still using Google related products, such as Gmail, Google Analytics, Google Calendar and so on. And some areas, not the occasional use of Google, but must use Google, for example, a lot of large Web sites are using GA statistics. And Google can not open, will accidentally a lot of data could not be obtained, if it is the site backstage traffic statisticians, then this is a forced in the appealing, must be resolved.

At that time, because there is no big Web site coverage, so small sites have no place to reprint. So, I think although Google in the Chinese market accounted for a small amount of poor, but this part of the user traffic to a personal site, is astronomical. So I immediately arrange for people (due to the SEO Research Association Network late development to join a lot of friends, I am not a person engaged in. ), wrote a story about Google not open. After the issue, the first day of traffic on the thousands, but this value as a purposeful article, is not ideal. The reason is that many people do not care about this at ordinary times, do not search related content, only then many people in the use of Google when found that can not use, just to search the relevant information online.

After a few days, analyzed this article search keyword source. found that some of them are search "Google can not open how to do", "Google why not open" This type of keywords, and the latter proportion is increasing. Suffice to say, a lot of users have encountered difficulties, and this difficulty is currently on the web does not have a large number of articles to solve. Or, but not using SEO thinking to write, it is difficult for users to find. So, I immediately arranged a person, wrote a name Google "recently why Google can't open, how to solve Google can't open" article.

A week, this article has reached more than 20,000. Since the release of more and more people, ranking gradually decline, the flow of daily decline, but still a lot of traffic every day. Now it is more than 40,000 reading. Considering Baidu's ranking of the latest articles to take care of, and this part of the flow of search users more and more, search keywords also evolved a lot. So I wrote a few articles for other keywords. Although not a lot of traffic, but every article is tens of thousands.

Why do you choose this case because the case illustrates the five tips for choosing hot spots? However, the last thing to remind, must be clear what their site is doing, can not see these cases, what hot spots are issued. Here's a quote on the Web to explain why this is a reminder:

The first thing to do is to select the right direction, some stationmaster only look at its heat, then the article processing or original, ignoring its website relevance. First of all, if such a large number of articles appear in the site, the time has long been to reduce the theme of the site, the end result is that the search engine does not know your direction of development, can not give you sufficient positioning in the keyword. Although a short period of access to some of the flow, but if once lost the "hot event" of the supplement, the flow will decline with the day, can not stay the user, and then look back, the number of its own keywords may have disappeared. Therefore, the choice of keywords must conform to the development of their own web site areas. Select the right for their own field of hot events to enhance the site's field of industry value.

After reading the above case, some friends may start asking questions, what is the use of these traffic without commercial value? So here's the 3rd.

Third, how to use the site idle traffic

The same repeat, do SEO is to make money. Perhaps, through the above methods, to obtain mass traffic is not a problem, but even if the acquisition of this part of the flow of traffic into the renminbi is a bottleneck. For many webmaster, the only point of traffic, nothing more than hanging a league ad. In addition, the flow of these flows can not change the renminbi how to do? Can not be so hard to get the flow is so wasteful. Must not. So, what do we do? We enter the subject of this section.

Since the media era of marketing has been a long time, there have been several typical institutions through the "enclosure" type of marketing tasted the sweetness. So other agencies began to follow, bringing the target users into their own circle. Recently, the owners and bloggers have begun to enclosure. As a child, tired of the QQ group has already renewed fire. Why everyone through the QQ group enclosure, because QQ group is like a container, it can put your target users into this container, you use, you can use the fastest time to find these people, when you do not use, it does not occupy your resources and financial. What's more, now a variety of QQ mass software more and more intelligent, as long as you have joined the QQ group, you can randomly give him to push advertising information. This is why the QQ group is about to be forgotten to revive the reason, of course, its usefulness is still many, Tencent opened the Tencent classroom, and QQ group are directly docking. From these aspects can be seen Tencent restarted the QQ group's attention.

So, what we have to do is to convert that part into an idle flow of renminbi, which is used for enclosure. Here I take the example above. Many people were looking for solutions after they couldn't open Google. Later, our team collected some wall software on the Internet, can turn over the wall quickly open Google. So, created a Google Wall QQ group, the wall tool uploaded to the group file, the group number edited to that several tens of thousands of traffic in the article. A few days, the QQ group of 1000 people quickly fill, and then opened a second group, every day, someone is increasing.

Maybe here, someone continues to ask, what is the point of these messy people coming in? OK, I'll do a simple analysis again. As mentioned above, people who use Google are either doing business in foreign trade or making Internet professionals. Then you as an SEO personnel, these people for you, the big point is to engage in the Internet, small point is your potential customers. Instead of building a group of people around you, you might as well put a group number on their own. Although some people download the things they want to return to the group, but every day there are out, leaving the equivalent of automatically help you screen the potential customers. Even if not a potential customer, but also a channel to expand the network, a certain group of the Lord to speak, you understand.

Final Summary:

Finish the story overnight, maybe some people will pat bricks, also people to follow. I can accept the bricks, and the hope of imitation will bring you help. Chai to say or that sentence, SEO will never perish, unless people's search habits perish, literally, SEO is the meaning of search engine optimization, but the development of SEO to today, your mind can not follow the literal meaning to go. Divergent your SEO thinking, will search engine optimization to search optimization, there are search SEO.

Why do you say that? Because the original SEO, is to search engine rankings, Introduction point of the SEO is to rank. In this case, even if the search engine divergence form changes, but in the Internet information more and more huge future, search behavior can only enhance cannot eliminate. Then no matter which search platform, is the program completes, since is the program, that has the algorithm, since has the algorithm then has the rule, has the rule to have the loophole. Therefore, if your SEO thinking does not let go, please do not ask SEO has no development.

This article is original in Chai from the media, Chai from the media: chaixiao2020, or add personal micro-signal: Chaixiao8