SEO must know 100 website optimization questions and answers: Featured 10 Q (first)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Website optimization problems are always there, SEO previously written on the website optimization question and answer series also achieved good results, in view of the many people came to ask Wood seo some questions, I put the previous 100 questions and these issues together summed up 10 more representative questions and answers, because is a SELECT, The answer will be relatively more detailed, so divided into the upper and lower parts, the first half of the following look:

First, the site updated daily original, the chain has been doing, can flow how always stagnant?

Since the flow is stagnant rather than the drop in traffic, indicating that the site did not drop the right, and the Web site traffic why stagnation?

First of all, update the original and external chain is effective, content updates and the chain can indeed bring traffic to the site, but some low quality original and garbage outside the chain for the site traffic is no effect, but bring adverse effects;

Second, whether the site reached a traffic bottleneck, the site's traffic is not only based on the article and the chain, especially when the site reached a bottleneck, the original and the role of the chain will weaken, we need to the site structure and plate to do a whole adjustment, to the site of some details to do a whole optimization;

Finally, through the search engine to the site's traffic is only part of the overall flow, through this one point to the flow has its limitations, we need to develop more Web site promotion plans, such as: bidding, blog promotion, Forum, merchants, Baidu products and so on, A healthy web site should be able to get traffic from multiple locations and not just search.

Second, the site title How long is the best?

Site title is also a lot of people concerned about a problem, I found that now we not only ask how to write the title, but also asked how long the site title should be, this is a more mature SEO recognition of a performance, then the title how long is the best? Baidu search results title display up to 30 Chinese characters, Google is 32 Chinese characters, So in order to avoid the site title is very cut off, not conducive to in-depth user view, the site title tag best not more than 30 Chinese characters, but in order to improve the user experience and highlight the target keyword, wood-wood seo recommended length of the best in 20-25 or so why say so? Because the title is too long, irrelevant words will inevitably be more, This is not conducive to highlighting the target keyword, reducing the relevance of the title and the content of the site, there is the title too long will be dispersed keyword weight. Although the title is not easy to change, more can not be changed frequently, but if the title inside a lot of keywords or add a lot of different keywords, you need not hesitate to change.

Third, my original article why not be included?

The first thing to say is that the original article must be included, False original, collection must not be included, this kind of understanding is actually wrong, original is not equal to included. In the past this point of view is correct, but now with the search engine algorithm update has changed. The first search engine database is also limited, the second user to retrieve information, do not want to want to search out a large number of searches, search engines are based on this user experience to the original content included to adjust. and false original content will be included because it in the original content based on added value, such as: open speed, comprehensiveness, professionalism, audience groups, and so on, as long as these aspects do better than original, search engines will be included.

Second, you write an article is the search engine needs the original? No, who knows how bad your article, search engine included page is not you say original is original, you did not copy others write their own it is not necessarily original, you write articles and network views of the same, just a little changed the argument, Readability is not strong enough scarce, this can be called qualified original? The search engine needs to have the audience, the article page quality is good, the content is scarce, the timeliness is strong, the user needs the article, but does not say that you remember a chronological, the search engine must collect.

Finally, after your original article update, the search engine know your original address? Can you crawl to the page? is the page reached the standard? This can be found in the "website Why not included".

Other reasons:

1, the new station audit period. If because of this you can not worry, the general new station in the search for the audit period, it takes time to consider, then you need to operate is to continue to update the site, bring more original unique content.

2. Excessive optimization of website. Excessive optimization is generally directly caused by the site included a reduction in the snapshot stagnation or directly not included, you need to do the operation is to optimize the obvious traces removed and then add a normal update.

3, links have problems. The other site is affected by K causing your site.

4, the website cheats. Any search engine on this point is a crackdown, included in the reduction is only a relatively light punishment, you need the operation is to correct the site as soon as possible.

5. Hardware. such as the slow speed of the site, host delay, the site was Hung horse, etc., when the search to visit many times to see such a situation, it is conceivable that the search will slowly discard.

Four, the website ranking from the first page fell to more than 10 pages, why?

In general, the site ranking small fluctuations are normal, and fell to the second page may be the site is deducted points, but the ranking fell to 10 pages away, if not the search engine internal problems, it is certainly the problem of their own site, the vast majority of the situation is down the right, the main way to express the right is: a large scale reduction, The chain dropped sharply and the rankings dropped rapidly.

If you're sure you haven't done anything special before the situation, especially cheating, then you need to be aware of:

1, check whether there are bad links, check links whether there are problems.

2, check the site is the server because someone else's site was punished.

3, check the content of the site is not a large number of large-scale sites are replicated, large sites and you do the same content caused by your own repeated high.

4, check whether the site was attacked, Trojan, and was black hat SEO after the invasion of Black hat use.

5, Baidu has recently been a large-scale update.

6. There are a lot of duplicate content inside the website.

7, the website accumulates the optimization, causes the optimization to be excessive.

8, the chain significantly reduced, such as the outside of the chain of the platform was K, the external chain account was sealed, post post was deleted, information platform, such as the topic expired.

9, check the stability of the Web server, many times the server often play will also cause the right to drop.

Five, why my site has high traffic, but do not make money?

The ultimate goal of SEO is not only to increase traffic, ranked up, the flow of sufficient, SEO work seems to have reached the goal, this is a lot of webmaster do not know how to make money, because many webmaster site positioning is optimized optimization, I must optimize the site, the ranking to do it, To do the traffic, and so on which day the site is very good but do not know what to do. In fact, the final way of the site is the conversion rate of ascension, only the flow of customers into effective customers, can bring real benefits to the site.

Not to say that the site optimized the flow of high, the money will be their own, website optimization is only a small part of the Internet, understand the site optimization is not necessarily understand the net profit. Sometimes a website is not even suitable for making money, even if you have traffic. But then again, if the site traffic is indeed high, wood-wood SEO recommendations can:

1, the Advertising Alliance to make money: flow up the first way to make money is to rely on advertising to make money, such as click Ads, window ads, according to the effect of the ads, advertising league is more, now in this way to make money is also quite a lot.

2, Pull ads: This is similar to the Advertising Alliance, but not with the alliance, or according to the site of the user group to find their own enterprises, pull ads, such as the local network can always see a lot of real estate business ads, this is a large income.

3, sell web products to make money: if you have enough resources, if you have enough credibility, if you come to your site are high-quality IP, then you can choose to sell network products to make money, do this piece of the best to do the site the finer the better, here on their own website to promote the introduction of high-quality IP money. However, the choice of products is very important, how to choose how to do marketing is your business.

4, Charge membership fee: This is roughly the website products, but this is not capital, need is technology, your site to have to have someone to spend money playing members, such as you have SEO training materials, and is very good, this one, then this is capital.

5, charge intermediary fees to make money: Like the Wei Guest, this has to need buyers and sellers to your station, and your station has a certain conversion, this difficulty is a bit big, just mention, can not consider.

6, the site to outsource, such as your site has SEO training this piece, you can and do SEO training cooperation can even be directly outsourced to him.

Of course, there are many ways to make money through the website, and there are a lot of new success stories coming out, so think about doing it well.

Well, the first half of the selection is written here, if there are questions to welcome you to exchange, welcome to Sina Weibo: Wood SEO blog. The next update will be "SEO must know 100 website optimization questions and Answers" Select 10 Q (Next).

Author: wood-Wood seo article from: Http://blog.sina.com.cn/mumuhouzi