SEO Myths-fear of linking to other sites

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Many web site designers and advocates have a big misunderstanding, is to cherish links such as gold, very afraid from their own site links to other sites.

Such fears are unnecessary. In many cases, deliberately not linking to other sites may be harmful. Of course I'm referring to logical, user-required export links, rather than selling links to other unrelated sites, or illogical, disorganized links to other sites.

Cause this misunderstanding is a big reason seems to be, a lot of webmaster afraid to link to other sites will generate Web level PR loss. Theoretically, the export link does not affect the PR value of this web page. The PR value of any given URL is determined by the number of backlinks and the PR value cast, regardless of the export link.

Of course, if you have to be preoccupied, the export link will be very small to a small extent affect the current page of the PR value. For example, on the page more than a link to other sites, then point to the same site within the link to the PR value, it will be reduced. The PR value of the other pages on your own site that are passed back to the current page will also be reduced accordingly.

However, the loss of the PR value here is quite small. Because on a Web page, there will usually be dozens of links, one link caused by a relatively small loss.

There are more reasons why you should link to other sites.

The nature of the Internet is a hyperlink. Without the link, there is no internet. If everyone does not link out, the site has become an isolated island, it is meaningless. This spirit and essence is never going to disappear, and will be always respected by search engines. If your site does not export links, it is a very strange thing, it is likely to be suspected.

The export link to authoritative related websites is itself one of the most important factors in search engine rankings. The importance of this factor was weak and not recognized two or three years ago. Now this factor can be felt, although the search engine does not affirm this.

A very clear example, after the Florida update, Google's search results, there are a large number of categories of directory sites, including Yahoo and Open directory. The essence of these categories is that a lot of links point to other sites. The increase in rankings of these categories should be evidence that Google has raised the importance of exporting links to a disproportionate degree.

Two or three months after the Florida update, Google made some adjustments. It is probably the importance of the export link lowered to make these directories to the back. After all, people search the search engines for websites that provide information, rather than search for other search engines and directories.