SEO Novice Keyword Filtering strategy

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Said SEO everyone knows is seo, then he optimization is what? In addition to some things inside the site is the core of the keyword in the search engine's natural rankings. So since doing is the keyword ranking keyword selection and determination is quite critical. Match SEO to talk about their own ideas and views.

I'll talk first. What are the drawbacks to the unreasonable choice of keywords:

First of all, if you have a thorough understanding of your products and services and do not stand on the user's point of view to consider the problem, don't think about if users need such products or services how they will search engines to find relevant products and service information, then you are sure that some of the key words is just parrot, Such a keyword is not very good to play its role, because you are out of the user needs.

Second, if you don't analyze the keywords you've chosen, this analysis is to say whether you through the relevant tools to query, whether or not to understand these keywords each day people's search frequency and heat, if you do the key words although you feel useful, but the use of tool query found that these keywords daily internet search frequency is very low, So even if you put these keywords to sit in vain, because he gave you not to have a certain amount of visits, no traffic, how to talk about transformation?

Finally, I want to say that some people in order to increase the flow of the site, do not hesitate to spend a lot of energy and resources to do some popular keywords, even if you finally put these popular keywords to do up, even though for your site has brought a certain amount of traffic, but these keywords and your site is almost no relevance to the theme, The method and strategy of misleading the user indirectly for the traffic is resolute and undesirable.

So maybe someone is going to ask, how do I make and choose the right keywords? Match seo to share some of my personal experience and insights:

First: Brand words

Why do I have to mention brand words at the beginning? What is a brand word? For example, your company name, your product name and so on. You like: The United States, Gree, Nike, Haier, hongxing, and so on, these are brand words, if these enterprises brand words can not be displayed in the first place, for the enterprise users will have a bad feeling. Users search your brand words can not be in the first place to see your official website, so feasible?

Second: industry general words

The so-called industry generic term refers to those with the same industry products, the same industry services. For example: psychological counseling, wedding photography, Java training and so on. To provide these products and services to a few businessmen throughout the country, do these industries common word purpose is to quickly in the same industry to establish a certain degree of visibility, to create a certain brand. It is not realistic to rely on these generic words to achieve a good transformation.

Third: regional trade words

Such a keyword has been more than the industry generic words closer to the user needs, regional industry words such as: Zhengzhou psychological counseling, Zhengzhou Java training, Zhengzhou 3G training and so on such words. This kind of word can create the industry popularity of the region, and can meet the needs of the users in the region. These keywords have a higher conversion rate than industry-generic words.

Four: Long Tail keywords

Long Tail keyword now has been recognized by the vast number of friends, what is the long tail of keywords? such as: Zhengzhou Java training which good? Learn 3G development Zhengzhou where good? such long tail keyword. Some people will ask, such a long keyword useful? Good rankings? What I want to say is that today's netizens use search engine proficiency has changed, they not only use Word search, sometimes in order to search results more accurate, they tend to use a semantic phrase search, these phrases are precisely the long tail keyword. Because the long tail keyword competition heat relatively small, also easy to have a good ranking, while searching for such long tail keyword users is also our real potential customers, such customer transformation has been very easy!

Above all these analysis and the opinion are I from own some practice operation case to get, hoped can share with everybody to discuss together. SEO only has the spirit of sharing, in order to flourish!

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