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For a novice SEO, especially for self-study friends, should pay attention to the following points:
One, have a good domain name:
The standard of good domain name:
1, short: generally do not exceed 5 digits (so-called dapper in the judgment of the domain name is very appropriate)
2, easy to remember (easy to understand): For example, you are to do the game site, if your domain name is game.com or youxi.com I think you are not famous is difficult!
Try to choose the English phrase: If you can find the corresponding English phrase domain name, in English, you can find Chinese phonetic composition also. For example, the first time should be considered game.com. In the concept of big treasure: English phrase domain name than Chinese phonetic domain name more advantages, whether for people or search engines, are easier to remember.
3, the domain name registration time to be long: The domain name registration time is best two years: now very stationmaster registers the new domain name all is registers only one year time, this causes many domain names to be used after one year to deactivate, from the strict sense, the domain name registration time for one year is "the rubbish" domain name. Quote a word of celebrity (Zac once said, if you have a registration time than SE also early domain name, then you have to do what the domain name is basically invincible) domain name one-time registration of the length of time (with our normal thinking, if you do a garbage station, you will register 5 years or even 10 years? No, If you register for 5 years, 10 station, you must very much value this station only then, so se also think so.
4, based on the search engine considerations: The domain name has innate weight, with a formula to explain the innate weight of domain name, domain name suffix born weight, gov government greater than edu education more than org Public welfare organization than com=net=cn= other country domain names.
In fact, the inherent weight of the domain name is only a little factor, SEO can not be very big impact. Therefore, we choose the domain name, or from the user experience to consider, as short as possible, remember. If it is an enterprise station, it should be connected with the business position of the enterprise. Try to first. com domain name. Because. com has gone deep into the hearts of the vast majority of netizens. Status is unmatched by others.
5, check whether the domain name is K: 1, through the site:/Link: Two search instructions, see the domain name included, if included as 0, but a lot of external connections, then this domain name has been K. First to Baidu search site:***.com if not included page, then search domain:***.com, if there are included pages, it can prove that the station was K. 2, directly in the search engine input site address query, if found that a number of results in the complete inclusion of the domain name, and site has not, then this domain name may have been K. (There is no way that search engine indexing is not immediately published in search results.) 3, by viewing the site history page, the site world rankings, etc. to determine whether the domain name is the old domain name.
Second, have a stable server
1, avoid the use of free host
Because the free host often appears spammers, mirror website, bridge page and other "search engine garbage", many search engines are unwilling to index the site of free host, and search engine directory such as Yahoo also difficult to include from the free hosting business site. In addition, the service of the free host is very difficult to guarantee, often the server overload, the speed is very slow, the downtime is frequent, even closes the service, this will directly affect the website rank.
2, the server must be very stable: do not let Baidu or Google update your site when your server speed slow or stop, even if you want to change the server to ensure that two servers at the same time normal operation.
3, as far as possible to choose the technology to hold a static server or space, because static path than dynamic path is more conducive to the search engine on the site's collection and ranking.
4, do not on the same server shelves too many sites, especially illegal servers, adults, and violations of the website!
Third, reasonable SEO (website optimization)
1, the reasonable website name: the website name should be loud, if can match the corresponding Guan word best, because the website name Guan Word weight is very high.
2, every day to have content update: The proposal of the original content at least one article (Word guarantee more than 200 words), must ensure that the first page has links to
3, the chain to increase steadily: generally a day or two increase of 2 to 5 outside the chain, not in a short period of time to increase too many outside the chain, which may be searched outside the engine suspected cheating, so that it is not friendly!
Copyright: Love SEO Self-Study forum author: da Bao
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