SEO optimization purpose of advertising or user experience

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Many of the company's executives for the site SEO feel fresh, that this is a very cheap form of advertising, as long as through SEO optimization, you can enable enterprises to lower advertising costs, to obtain higher profit margins. And they think the main form of advertising is in the network on each platform to publish the chain. Through these platforms to bring traffic to the site, of course, will also hope that with the increase in the number of chain, the weight of the site increased, the site will also increase the ranking, so the flow of the site will become a natural, it seems that everything is so beautiful, but the result is still the site or the site, profit or that profit, The effect is not obvious!

So what is the purpose of SEO optimization, perhaps even those SEO experts on this will be ambiguous, perhaps they will think that the boss's request is the purpose of optimization, as long as you can meet the needs of the boss, even if it is successful, this will not be able to produce the site's brand value, user loyalty has too much to consider. But the author confirmed that the reason why Baidu will put forward search Engine optimization guide, its purpose is to enhance the user experience.

The user experience is elusive

But for most of the friends who run the website, the user experience is very important, but it is very difficult to touch, it is not like writing a program, calculating a mathematical problem will have an accurate answer, probably for 10,000 people will exist 10,000 different user experience feeling, Because the user experience is more of a sense of the category, it is difficult to use a fixed pattern to achieve. So many SEO optimization staff simply to rank to determine the level of user experience, the site's user experience to the search engine to achieve.

If the search engine intelligent degree is very high, this kind of practice is a simple thing naturally, but at present most of the search engine intelligence degree is not high, now many cheat optimization way still valid, so for optimization personnel, why not use some cheat method to let oneself of the website rank advance obtain, So in the fierce competition in the natural priority to make money, so many optimization staff began to look for a variety of optimization skills, from the initial ranking to enhance the user experience to completely change the idea of ranking and ranked, thus embarked on a SEO optimization of the road.

The user experience is actually the site ranking

If the site rankings and user experience does not have any relationship this is completely incorrect, of course, this concept in the previous years is probably very correct, but from 2013 onwards, Baidu algorithm has been updated several times, the degree of intelligence began to gradually improve, and has a preliminary interactive function, The appearance of these features are marked by Baidu search engine algorithm has entered the era of intelligent and large data, it means that in order to pass the optimization of cheating methods and measures will become more and more difficult. Users want to improve the ranking of the site, only allow users to stay, the site's brand is recognized only possible.

In other words, in the new Baidu algorithm system, the site ranking has gradually become an important user experience, so do a good job site optimization, is actually to do a good job of the site's user experience, through the Baidu Search engine Guide we learned that the site page clean and tidy, rich but easy to operate, with excellent navigation and has a wealth of content, can be more recommended by the website, etc., as long as through these aspects to gradually improve the site, is actually doing excellent optimization work! This article by www.120job.cn China Medical Talent Network first A5, reproduced please indicate the link source, thank you for your cooperation!