SEO optimization Manual (2): keyword selection

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In the process of SEO, for a Web page keyword selection and meta tag meta writing is very important. In this chapter, it will be divided into two parts, the first part is the selection of keywords, and the second is to discuss the formulation of meta.

About keyword selection.

In the SEO work, the choice of keywords for the whole SEO work is effective has a great impact, if the keyword selection is improper, will lead to a high ranking of keywords, but not too much actual traffic, fierce competition, it is difficult to row to the forefront of the major search engines and other issues. Therefore, this section is mainly to discuss with you how to choose a suitable keyword.

First need to introduce a tool, Baidu keyword search index: http://index.baidu.com/, in this tool, we can see some commonly used keywords daily search index. Of course, if you have Baidu's index invitation code, you can freely add the keyword you want to know the daily search index. This index invitation code is now more difficult to get, but Taobao, Pat, and so on some sites have to sell, about 10 dollars, interested friends can buy a try.

Anyway。 Keyword selection for each page, or even a site search engine rankings have a very important role. To give a simple example, if you are doing a news site, then if you define the precise keywords as "news", then there must be no possible and now on the first page of Google Sina, Sohu and so on compared. Therefore, choose a small competitive, large flow of keywords, SEO is an important key step.

• Keyword selection for integrated information websites

For example, we now want to do a hot word to attract traffic, then we can first look at Baidu hot word list, http://top.baidu.com/index2.html?c=0&s=3, in this list, we choose "Small Shenyang" This keyword is our basic word for optimization. We can see that the keyword "small shenyang" daily average search volume is 197,909 times, so if we can from such a large amount of traffic, the effect is very good. Let's take a look at the detailed list of search quantities for "little Shenyang".

Figure 1-8

From Figure 1-8, we can see that after the end of the spring Festival, the popularity of small Shenyang straight up, from a quarter of more than 80,000, and suddenly grew to more than 200,000. Therefore, we are sure to use the keyword "small Shenyang" as our basis for the choice of words.

But looking at Baidu and Google's search results page, we can find that the keyword competition is very intense. Baidu's display as: "Baidu, find the relevant web page about 35,500,000", Google's display as "about 35,400,000 in line with the small Shenyang query results" Therefore, in more than 30 million pages, and there are so many highly weighted web pages as competitors, if we are to " Small Shenyang "as the main word, ranking difficulty is very big." Therefore, here we need to take the "curve salvation" strategy, both the use of long tail keyword approach, the steps are as follows.

The first step: we first look at Google and Baidu in search of the keyword "small shenyang", the page below the corner of the relevant search words:

Baidu:

Small Shenyang album Small Shenyang blog Small Shenyang Beijing Evening Festival small Shenyang not bad money small Shenyang struggle

Small Shenyang Han Han interview small Shenyang small Shenyang super star small Shenyang Sea small Shenyang information

Google

Small Shenyang album online watch Little Shenyang Errenzhuan small Shenyang sketch small Shenyang small Shenyang video

Errenzhuan Small Shenyang Funny album small Shenyang funny Errenzhuan small Shenyang Errenzhuan video small Shenyang album Northeast Errenzhuan Small Shenyang

The second step: each word in Baidu and Google's collection to do the comparison, selected included the least keywords. From this, can choose "Han interview small shenyang" this keyword. We can check the relevant search index through the Baidu tool.

Figure 1-9

We can see that this keyword daily search volume in 3,806 times, and ranked in Google and Baidu home page, have not deliberately optimized the site, so this keyword belongs to the SEO "golden word", that is, the competition is small, search for more keywords

Key words to select the areas of attention:

Before doing keyword selection, must understand a problem: the key words are searched by netizens. Therefore, the Netizen's search behavior and keyword search have very important relations. For example, we are for an industry portal Content page or topic page to do keyword selection, first of all, we need to know some of the characteristics of the industry, select some may be more search keywords. In addition, in addition to what I have just mentioned Baidu and Google's related keyword search, we can also be based on a number of other industry sites to do the keyword as a reference, extending more long tail keywords.

The so-called long tail keyword, with a simple, is a keyword sequence combination. For example, we have a key word is "concert" then the long tail of the concert key words include "Beijing Concert" "Shanghai Concert" Such a geographical combination, there are also such as "Andy Lau Beijing Concert" Such a comprehensive combination, of course, there can be "Andy Lau 2008 Beijing concert video" Such a diversified combination.

In the process of getting more access to the website, the long tail keyword function is very big. The following two examples illustrate this issue.

The first example is on the corporate website or a product of the home page keyword optimization. For example, we now have a customer, there is a manufacturer of bearings, need to be their products through the search engine to let more people know. Now if we choose the "bearing" as the key word for the whole site, the competition will be very fierce. Therefore, we can consider a "curve to save the nation" approach.

Through some of the search engine observation, we can learn that in and bearings-related keywords, the following keyword competition is very small, and it is easy to do a good job ranking: TPI bearings, BDI bearings, integral eccentric bearings, guide bearings ...... and a series of accurate keywords (of course, do such a keyword first to ensure that the bearing vendors do have such products.) If not, you can choose some other keywords, such as geographical location, rearrangement of keywords, and so on. In this way, we can determine what we want to optimize the keyword, what each keyword represents the page, and so on, and then through a number of simple SEO operations, the page's access rate will be greatly improved. In addition, because our keyword is very accurate, so the user in search of the time also has a clear purpose of the purchase, such SEO operation way to improve product sales have a lot of help.

The second example is the entertainment website I just mentioned. In fact, not only entertainment sites, many of our industry sites, sports sites and other sites can use this long tail keyword approach to improve traffic, reduce competition. However, in this large-scale web site SEO operations, we generally ignore the home page SEO optimization. We need to focus on doing a good job of making every page that makes up this site. In this way, long tail of the key words can be continuously through a number of pages to our site large-scale traffic.

So how to learn a keyword Long tail keywords and related competitiveness? Here are two tools to be introduced.

Google adwords keyword Tool: https://adwords.google.com/select/KeywordToolExternal

Baidu Related keyword query tool: http://www2.baidu.com/tools/word_suggest.php

Google AdWords Keyword tool function is: query specific keywords of the common query and expand matching, and Baidu related keyword query tool function is to query the specific keywords of the sword query, expand matching and Keyword heat query. In addition, Google AdWords keyword search tool also has a crucial role-in the page ranking of important factors in Chinese word segmentation can also be found here.

may have friends to ask, now Baidu has a lot of keywords have done the bidding rankings, sometimes even a keyword search results page of the first page are all bidding rankings, what is the significance of doing so?

I recommend a personal use of small tips: Google adwords keyword tools to query the keywords to do the Chinese word segmentation after the combination, to do Baidu SEO optimization, and Baidu related keywords to query the small competitive keywords to do google search engine optimization. This will avoid competitive bidding rankings, but also more effective to improve the role of SEO.

Keyword selection "heretical" Top 5

Fifth digit: User error

If we are typing using pinyin input method, there will often be some typos. For example, "Guo" into "Guo De steel", or for "AIDS" and "AIDS" confusion, or even the word will not be used "X" "?" Instead, such as wield dozen "Zhang X Rain" "Zhang What Rain" and so on, the key words of these typos, although it looks a bit funny, but definitely will bring a lot of excellent keywords.

Applicable to: Personal Web site, industry site theme pages, content pages.

Fourth: The combination of related keywords

The most successful case for this method is Youku. Let's take a look at Youku's page codes and title pictures.

Figure 1-10

Original Artwork Connection: http://v.youku.com/v_show/id_XNzM1OTI4ODQ=.htm

Here, Youku put Stallone, online watch, video and other keywords and "First blood" this video made a combination, and in fact the main title of this video is only four words "first drop of blood." This combination of long tail keywords and related keywords approach, so that Youku in shielding search engine before getting a lot of traffic

Applicable objects: Personal Web site, portal content page, Enterprise Web Services page, etc.

Third: Add tone pause Word

For example, if there is a webpage of the keyword is originally "bulls, rockets, game video." As a result, after the modification of the tone pause word, it becomes the "Bulls and Rockets game video", which is very long, but if it is reflected in title and keywords, it will not only reduce competition, but will also allow many users who use search engines to search for "sentences" to find your site quickly.

Applicable objects: Corporate websites, industry websites, etc.

Second: View the other Web site Traffic Analysis report

This approach is a bit BT. Since we rarely see traffic analysis reports on other sites, there are some ways to see this invaluable information, such as the 51.la traffic charts, and some of the statistical reports are completely public. You'll know what to do if you look at what keywords others use.

Applicable objects: personal website

First: Choose the ultimate keyword-octopus

When you hear a news, do you think this news is likely to be hot? 2007 mid-June, I heard the first time in the entertainment channel, the name of small Shenyang, and the first time from the news that Zhao Benshan may take small Shenyang gala evening. So hurriedly registered domain name, made a few simple pages, the title is: "Small Shenyang 2008 Spring Festival Gala Video", and then suddenly found the CCTV to the small Shenyang program to shoot, so immediately revise the title "2008 Lantern Party small Shenyang Video", the result is still not on. But this is a page, but in 2008 years a year continuously give me more or less IP. This year, I changed the title to "small Shenyang 2009 Spring Festival evening video." "Until now, this simple page is still attracting a lot of searchers.

Oh, here is just an example, I personally belong to the super "otaku", for these sudden time or not grasp the shortage, but I think you reader should have a stronger foresight in this respect.

Can we think about how many of these news events happen every day? What happens next after such an event occurs? Do more thinking, then get traffic is also very difficult.

Applicable objects: personal website

Keywords selection of software or product service website

Before some technical entrepreneur asked me how to do software PRODUCT Publishing site SEO optimization, in fact, here need to understand a problem. If your product has a special name, if say like "cool" such things, then I believe that such a site as long as included, search "cool" site must rank in the first place (this is because you created a keyword, and this keyword is your site to publish the source), So for this site I personally think that need more than SEO, but the product itself a brand promotion.

But since here, or to explain the SOFTWARE PRODUCT Publishing site SEO optimization. SEO optimization for the Software publishing site, first of all, we have to understand the development of their products the biggest characteristics of what. For example, if our own research and development of the product is a music player, we must first look at our software in some of the features are not users have the greatest demand. This we can from Baidu, Google and other search engines to get the answer, when we search the "music player" this keyword, to see what is related to this search, the user for the music player the most concerned about the content.

After gathering a list of keywords, we analyzed the list's keywords two times (the same way as we said before). Sometimes we can find some golden keywords so that we can use them directly. And if there is no gold keyword exists, we can through some keywords participle, keyword reasonable layout, and so on, so that the keyword of the Web page increased, so that more users to search.

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