SEO Promotions for Back-to-school

For retailers, Back-to-school shopping is an excellent opportunity to boost sales. While the government's stimulus measures to revive the economy were designed to boost retailers ' sales in May and June, consumer spending during Back-to-school was still less than justified.

The National Retail Alliance predicts sales growth is slower than inflation this year, at around 1.6%. In 2008, sales grew by 2.9%. Therefore, in the case of slow sales and reduced investment, what kind of online marketing is the retailer facing? Of course, every marketer will say: "http://www.aliyun.com/zixun/aggregation/7786.html" > social media marketing.

It is a question of what retailers can catch the market and whose marketing budget will be better directed to goods and outdated SEO during back-to-school.

This year, for example, J.C. Penney launched five exclusive clothing brand, a "dormitory life" brand includes wedding and bathroom products. At the same time, J.C Penney Company's website Jcp.com/teen, is also the unification "the miniature website" The home, the existing decree and the Arizona and so on brand.

I am not a user of micro websites. Indeed, putting a range of brands on a successful retailer's website should be a success. But it is not easy for online retailers to do that.

Retailers usually create a shadow website to represent the entrance to another destination. Worse, they copy their content and cut off the link development. For many retailers, investment in the development of micro-sites has never brought value. If they use the same investment to optimize the main site, the benefits will be obvious. As a result, J.C Penney's new brand, such as RS, will appear on Facebook, not micro-sites.

The Jcp.com/teen landing page represents a directory where the search engine that has temporarily diverted 302 titles will reach the main web site. As a result, all the optimized URLs for new brands are lost, which means that no matter how powerful or successful the retailer is, it will not get basic SEO. At least, the Facebook page begins to convert.

It's not too late for J.C Penney to launch better portfolio marketing for other new brands during homecoming. Because it has been campaigning on Twitter and YouTube.

At the same time, Staples, a retailer who supplies offices and schools, continues to provide pencils and folders during homecoming. On Facebook and Twitter, Staples has been preparing for back-to-school sales through ongoing promotional campaigns.

Staples also for its main station revision ready. Now, if this trend continues, staples will gain a better brand image. Electronic retailers are also planning the market outlook for this year's Back-to-school marketing. Apple, for example, presents an ipod Touch or an ipod nano to students who buy Macs before September 15. At least, Apple knows how to get good results by searching for URLs: http://store.apple.com/us/browse/ Campaigns/back_to_school Hewlett-Packard is also doing a PPC campaign for Back-to-school computer users, which is good because its online destinations are hidden in bit.ly's favorite URLs: http://www.shopping.hp.com/webapp/ Shopping/shopping_guide.do? template_type=guide&guide=back_to_school_09&aoid=33467&kw=back%20to%20school%20computer& tafcjnef=fy09&ppc=ccp19276878 Dell also provides services to Back-to-school students through similar search engine URLs: http://www.dell.com/content/products/features.aspx/ Laptops_great_deals? c=us&cs=19&l=en&s=dhs&st=back%20to%20school%20computer&dgc=st&cid=35063&lid=878066 &acd=52183,8,0,61873615,714082400,1248639040,,11657767,3262461. I'm worried about what HP and Dell will get when they invest in PPC during homecoming. Access to social media will help retailers promote their products in new ways when they return to school, so most online retailers need to adjust their SEO.

(Original: July 29, 2009; Compiling: Song XI)