Several analysis of the website keyword ranking

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80% of the Seoer when writing articles are not positioned their own article keyword, I do not know how to dig the long tail of the keywords of the article is really seen, so far, my every article is the key words are dug, there is an article has to locate their own keywords, keyword density and other details, So today I have a careful analysis of the keyword density related knowledge.

Keywords Mining

We're setting the keyword density, key words within the chain or, home need to dig up an article of keywords, like this article "keyword density" of the keyword, I wrote this article in the 1th is ready for the key words of this article, under normal circumstances, I mining keywords are through the following methods to mine.

Free Imagination: Generally our site to do the industry are familiar with the industry, if you are doing a very model of the industry, then I suggest that the first familiar with the industry, thinking about the industry which keywords have user needs, which keyword conversion rate of high problems, if the industry is familiar with, That can at least rely on their own imagination to think about their long tail keywords.

Keyword mining tools: Keyword Mining tools are very many, human tools but not a few, here I recommend the use of two tools to dig keywords, the first: Baidu client, the second: the pursuit of the word assistant, Baidu client is to do Baidu bidding users are eligible to use, and the search for the word Assistant is based on Baidu to extract the keywords, Both software are free software and relatively humane.

Traffic statistics: Flow statistics System keyword Source is every user will search the search engine to your site's keywords, this kind of keyword is certainly the user needs, at least the former users have been through these keywords to your site, but also can use QQ cloud Marketing to statistics the user's search keyword antecedents.

Baidu Cloud list: Baidu's list of keywords are hot news key words, so can put this kind of keyword ranking to do before, that day of traffic can be tens of thousands, in general, is the use of micro-BO marketing and use.

Competitor: From the competitor's website to dig the same keyword is we in the process of optimization to take a shortcut, but do not because the competition site optimization into the wrong place, and brought into our website also entered a misunderstanding, here suggest to do than their own site to do excellent site as a competitor.

Summary: Because time key words, I only introduce the tool that digs the keyword, do not introduce the method of digging the key word more, method and operation is also very simple.

Second, the analysis of key words

Analysis keywords mainly around the needs of key words, each keyword has a demand, for example, "Pole Dance" keyword, the same has "steel pipe" two words, and ranked in the home page is all pole dance, this is the demand problem, because users in the search for "Pole Dance" when the greatest demand is "pole dance" rather than steel, Analysis of key words from the following several aspects.

Baidu dropdown Box: When we search for a keyword, we can see that Baidu will appear drop-down box, the most will appear 10, the reason why these 10 drop-down box is because the user in the search for the 10 drop-down box, in search of the results page we will find that the homepage will meet the needs of this 10 dropdown box, Then we need to optimize the key words to meet the 10 dropdown box requirements of the 1-3 requirements, such advantages for no reason or we rank in front.

Thinking Analysis: The more obvious keywords we can use the brain to think about what this keyword needs, how we should meet the needs. such as "Baidu promotion how much money" this keyword, can obviously think out the user needs have "Baidu to promote a year how much money", "Baidu to promote a day how much money" and other similar needs, then we in the article detailed introduction of the answer to meet the needs, is very easy to get ranked.

Questions and answers: Because there are so many websites with internet peers, there is a need for users will be through the form of questions and answers to questions and answers to the site, and the answer will not be detailed introduction of the answer, will be fooled to solve problems, then we can see in the question and answer the user's needs, can ask the user must be very large.

Summary: The above several aspects is I in analysis each keyword time to do the matter, an article proposal satisfies 1-3 needs to be possible, too many needs may be uses the article to express is not clear.

Third, the key word layout

Digging out their own needs of keywords, analysis of their target keyword needs, then finally we need to do is to meet its keywords, layout of its keywords, and personally think that if there is no special requirements, we do not need to deliberately stack keywords, with the needs of the article to appear keyword. But the key word layout best pay attention to the following points.

Head keywords: personal analysis of the site rankings, see the description, the title appears in the keywords are about 3-4. It can be inferred that in the title and description part of the keyword density of 2% or so.

Keyword-specific: In order to not let the user first see the long speech will want to leave your site is to use the funny or the connotation of the map to attract, at the same time we can also bold or add color keyword, let the user first see your site has these keywords first feeling will think, your content is he wants to find content.

Summary: Individuals did not do so because I feel that my article does not have a core point to attract users, if there is a special in the text to retain users, I will add red.

Iv. other key points for attention

The above is the key word from the mining to optimize the flow, of course, keyword optimization not only need the above several aspects can participate in keyword ranking, because can do the above points is not only you a person, we need to get advantage in detail.

Keywords Link: The key link must pay attention to relevance, practicality of these two points, I saw too many friends of the site in the keyword plus chain or outside the chain, there is no pay attention to the relevance of this point, and even a friend of the key words linked to the page is not consistent with the keyword.

Keyword density: The individual thinks the keyword density unnecessary superfluous stack, but an article did not appear once a keyword, then I can definitely tell you, your article digress, is definitely not the user likes the article, so the keyword density this word can always alert us, the article does not digress, solves the problem for the user, So don't ask me later: keyword density how much best, keyword density how many suitable similar problem.

This article is provided by Feng Yaozong, the original address: http://www.ssffx.com/SEOjishu/515.html