Several factors that affect the ranking of web pages

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Each search engine uses the page rank factor as the key ingredient of its ranking algorithm, the following describes the most important page elements in the search algorithm.

External links. Other sites point to the anchor text of your site, which is a big weight in search engines.

Prestige data. Many searchers now use the Search Toolbar ――google and Yahoo toolbars are the most popular, but many other search engines also have their own-they can collect information about which pages are accessed most. Many toolbar users do not know that search engines track which pages are accessed by searchers, even when they are not searched.

The length and depth of the URL. Too long URLs will slightly lower your page rankings. Search engines are more willing to take care of pages that are closer to the root of your site, so they are also on your site, and the pages that are deeper may be lower than those that are closer to your home page.

Freshness. If your page hasn't changed for a long time, its rankings may be lowered because the search engine suspects its content is outdated. Don't be bothered by changing the company's history page every two months.

Web style. Proper use of web syntax will allow search engines to better rate relevance. Web pages are organized like a newspaper article and will have an advantage.

Site organization. A good site design maximizes the elements of your Web page. Use meaningful words in a URL, but don't cheat by stacking 3~4 words with hyphens. Use the simplest Web page layout and design.

Don't cheat. Each site's pages contain text that informs visitors and attracts search engines. When trying to mislead a search engine by cheating technology, your Web page will be penalized in the rankings and may cause the site to be banned.