Shanda Games Q4 revenue 1.08 billion yuan strategy to mobile internet

"It Business News Network" (reporter cold front) Beijing time February 26 News, the grand game announced the fourth quarter as at December 31, 2012 and the whole year without the audit earnings.

Everyone knows the importance of the game to the grand, can be said to be the grand century at the beginning of the famous, Chen was 31 years old to become China's richest man's root cause, but also Shanda can carry out a diversified exploration of the cash flow basis. Once all-powerful grand game is now swim catch up, and even failed to keep the industry's third position, how much is sad!

Bill Gates once said: "Microsoft is only 18 months from bankruptcy." Li also said: "Baidu is only 30 days from bankruptcy." Ma Yun famously said: "Today is very cruel, tomorrow is more cruel, the day after tomorrow is very beautiful, but most of the dead in the next night." "Shanda games for the enterprise without crisis awareness sounded the alarm!"

Grand strategic shift from game to mobile internet

Various indications, the grand strategy has shifted from the game to mobile Internet, Chen is increasing in the grand advertising, Shanda literature and cloud computing three business investment, although the online games is still a grand group of important lines of business, but the weight and investment resources have gradually tilted to the above three areas.

With many years of investment banking background Chu Wenyu join IS grand will expand the mobile Internet and cloud computing business of a signal, the past grand advantages mainly concentrated in the traditional field, but this business has been recognized as the Internet, with the rise of mobile games, will inevitably be on the large end of the market formation impact, See this long-term trend of Shanda is hoping to increase the development of Shanda literature, Shanda Advertising and cloud computing business to make up for the decline of online business.

Reporter learned that, January 2011, Grand will be the whole group of Friends, business and Shanda Wireless Resources integration, renamed the establishment of "Grand Wireless" subsidiary, focusing on the Android platform business Development and operation, and the Grand Group of Internet Services Wireless. Grand Wireless as a grand group in the mobile Internet, an important strategic platform, Chen hope that through strong investment, acquisition to develop mobile internet business and resources. Shanda Games 2012 Annual net operating income of 745 million U.S. dollars, down 11.4%, net profit of 177 million U.S. dollars, down 12% year-on-year. The future grand to the grand advertising, Shanda literature and cloud computing three business tilt, and the grand advertising will be the current channel to provide the liquidity.

In addition to the Grand Wireless, Grand Innovation Institute is Chen to the mobile internet into another vanguard, and Chen overpass high hopes. He has publicly said that the Grand Innovation Institute has a scale of more than 400 people, set up dozens of projects, covering nearly 40 professional areas. However, in August this year, the Grand Innovation Institute merged into the main courtyard after the merger of the Grand Online data platform Department, integrated video, voice, image technology team for the Multimedia Innovation Institute, and formally set up the mobile Internet as the major direction of the Mobile Innovation Institute. September, Shanda also said that the Grand Innovation Institute 30% of the project will increase investment and support efforts, 60% of the project will be adjusted, the remaining 10% of the project will be stopped. According to industry sources, the final six projects face the end, the relevant project members are also facing new options.

Shanda in the past has also invested or acquired a mobile internet company including Granville Front net, magic Music, ink weather and so on. In 2011, Shanda invested, acquired and developed at least 50 mobile internet products.

Internet watcher Liu Xingliang is not optimistic about the grand mobile Internet strategy, he said, "the profit prospects of mobile internet is not very clear at present, it is difficult to play a role in the short term, and Shanda main game business does not have much relationship." ”

Analysys International analyst Sun Pelin said that Shanda should promote the development of grand literature, but need to resolve the contradictions of internal integration, and increase the proportion of content to pay. "In the case of poor gaming, Shanda literature can be said to be the only cash" cow "in the hands of Chen, and should make every effort to get it listed. ”

The product is the first key factor. In the grand game of many product layout, not as expected to emerge from the new "legend", the stagnation, coupled with the strategic adjustment of Chen Tianqiao, once the grand game or brilliant!