Shanghai Youth Office website encouraging recession

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"Valiantly, Bayang, go for the winter together!" In the wake of the financial turmoil, some of the white-collar workers in Shanghai have set up a "depression" website, the slogan of "Cheer" warm people heart.

Website founders said they wanted to encourage cheer for themselves and white-collar workers, and to provide a stage for decompression and opportunities. Over the past one months, the number of registered recession network, domestic and foreign media have spontaneously reported that a small site reveals a boom in the weather.

Why is the recession so "boom"? What is the deep meaning of society? This reporter to interview the website founder and related experts, perspective of the Depression network behind the inspiration.

Sharing and reducing expenditure on the Internet

The site is actually a BBS forum, although called "recession", but there is not much frustration in the content of the feeling, even the "Depression Market Bulletin", "Sad World" two a slightly depressed color of the small column, but also with a relaxed and warm introductory text ——— "depression is a fashion", "speak freely, share intravenous drip, Not everyone feels depressed. "

How to deal with the recession, is the focus of "recession net", the site is divided into "open source", "throttling" and "decompression" three parts. In the "Open source" section, the main is to allow users to volunteer, or exchange, share a variety of job opportunities, but also including learning, training and other charging information.

"The new no need to add, the old do not need to linger, the clearance of excess body things." "Throttling section of the" Tears Transfer "become a top column, saving the law attracted the most users click. Work pressure of white-collar workers can also go to the "decompression" plate set under the "decompression cabin", not only have easy jokes, but also can share their experience of decompression, so that everyone together to explore the response, by many users of all ages.

The theme of "The financial storm, both crises and opportunities are inspiring ———" opportunities are made by ourselves, opportunities are theirs, and now the financial turmoil of social opportunity is at your side, we should not complain about how to find work, how I was abandoned by society, We should carefully observe the surrounding market changes, from the market to survive, from the survival of innovation, how can there be no innovation development. ”

Flame, a hero three help. For a time, the depression of the network gathered popularity let the chill of the recession gradually dispersed, warmth.

Some of the users of the Web site discussion, said, everyone together to discuss income and expenditure, to deal with the plight, there is the feeling of solidarity, whether to work or to find more opportunities, seems to have more power.

Recession nets, it's a boom.

"The recession is booming now!" This is one of the founders of the website contestant said to reporters the first sentence.

Last year, "Christmas Eve" just is "depressed network" set up one months, contestant excitedly said, the site has more than 10,300 members registered, from all over the country have netizens, including Shanghai, Beijing, north China's most netizens. The number of new posts per day exceeds 1000, the fastest growing time per day registered netizens grow one times. The Wall Street Journal, Phoenix Satellite TV, CCTV news channel, CCTV financial channel, such as more than 30 domestic and foreign media and television channels to the network has been reported. Reporter found that online even appeared a slogan with the plate set exactly the same version of the bad net.

Mariayin, a 24-year-old college graduate, started looking for a job in Shanghai this summer but has been unlucky. "It seems that a lot of people are facing the same problems as me, which makes me less desperate," she said, posting on the "depression." ”

"Slump net" will become a netizen big pour bitter, complain of stage? Contestant has also been worried about this, "so when planning, in the Forum settings, text language, website slogan are as far as possible to create a relaxed, ridicule, entertaining atmosphere." It turns out that we are ' deconstructing ' the recession, not only positive, but also recognized by netizens.

Contestant frankly, the current recession net is the nature of the public good, there is no advertising and charges of the project, the server and system maintenance are the operation of their own stickers to do, including online hired moderators, but also spontaneous netizens, without any remuneration.

3 years ago, a website called "Beggar Net" also attracted the attention of many netizens, but this site only survived for 46 days. The website gathers some people to be angry, but does not have the profit pattern, how to persist? If commercialized, will not make netizens resent? It seems to be a problem.

When it comes to the future of the Web site, contestant: "There have been several major consumer brands have been brought to the attention of us to discuss the possibility of cooperation, but we are worried that if the site to join advertising and other commercial content, will make us feel that we use the recession to profit?" We are prepared to introduce some new interactive ideas in the background of the Depression network. To work with these consumer-goods cards, but these ideas are completely independent of the recession net. ”

Build a website to cheer

Founder of the "recession net" team a total of six or seven people, the original is in different companies to work white-collar, part-time to do some web site promotion work, but the economic downturn so that they feel empathy, "do not live to do, we have become a free professional or unemployed person."

"I and the surrounding friends of the current situation, can be said to be the epitome of white-collar life now", contestant hand a number of fingers, from October onwards, they began to feel the market is getting depressed, "the negotiation of cooperation have died out, enterprises began to pay reduction." Friends have to leave, the year-end prize shrinkage. To introduce work, there are a lot of things to sell. We have the promotion experience of the theme website, realize that the depression is a very good topic, so think of to create this website. ”

The online channel of the Mind Catharsis

For a short period of time to fame, contestant not surprised, one of their own web site to promote the experience, the most important thing is that in the economic downturn, the people's psychological imbalance of the encounter needs a psychological vent of the export, such as floods, after the earthquake people need psychological counseling is the same.

Contestant's views coincide with those of some experts. In the view of psychologists, the current situation, the site named "recession" is easy to arouse the hearts of the resonance, attract attention. Under great pressure, this is a way for netizens to release pressure by joking and self-deprecating. "In particular, many white-collar users will not easily put the pressure on their families or units to talk to the leadership, in turn will vent the mouth cast online, which for their psychological decompression is also very good. ECNU psychology professor Ye Bin said.

Network communication in the "economic downturn" heating up, may be revealed that the spiritual civilization to move closer to the modernization. Experts noted that in the economic restructuring, financial crisis and other pains, netizens did not blindly self-pity, blame, but mutual help and love, encourage encouragement, which is in line with the development trend of human civilization is a welcome phenomenon.

Professor Jiantian Xiang, director of the Comprehensive Research Department of the Guangdong Academy of Social Sciences, said that government resources are limited, and the government cannot do everything in a modern society where the value is diversified and the division of production is refined. The various relationships in the real world are very complicated, and people seek to expand their interpersonal contacts from the Internet, and it is impossible to pass only official channels. Depression network Such a website is actually to provide users with a communication, exchange information platform. Through communication, it helps to relieve the pressure, exchange and tide over the difficulties.

Jiantian Xiang also reminded that the "recession net" of the hot, a sense of social public supply, but the network of virtual society is still complex, such emerging sites also need a certain standard regulation. Newspaper reporter Xiaiqingyu

"Even if you do it again, when the Prev-6,000 points back to the time, definitely off", "after 6,000, we are depressed on the site to commemorate the dribs and drabs, may move to the company's other online projects let netizens recall." Contestant said.

The title bar of the Depression network is written in the "Depression era of China Youth Inspirational website." It is worth mentioning that among the founders and fans, many of them are "." Although "generation" was once considered to be a weak defence against crisis setbacks, more positive optimism was shown at this time. "Their response to the crisis is more optimistic than the previous generation, and the tone of the site resonates." These ' generation ' quickly cheered each other up and sought a new way out, and I felt proud as a peer. "Contestant said