Shanhan: How to learn seo systematically? Skill and practice are equally important

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SEO After several years of development, has been hot up, more and more people to join the Learning SEO team, more and more the trend of national. However, SEO started in the domestic time after all not long, coupled with the national conditions and the online mixed knowledge of the article, resulting in a lot of new people in the process of learning to go a lot of detours. Of course, I am not what SEO master, I was only started to learn in 08 SEO, is relatively late, in the process has also traversed a detour, so this aspect I have some experience. Some people may say, now SEO has popularized popularity, what to learn, should learn network marketing is, I want to say is, SEO itself is the content of network marketing, and is always the most cost-effective way of network marketing, SEO will never outdated, only upgrade. Here to learn SEO friends to share how to systematically learn seo.

First of all, want to learn SEO must understand what is Seo,seo Search engine optimization (search Engine optimization) abbreviation, many times we enter a misunderstanding, that SEO is the keyword ranking, actually, in my opinion, SEO is by adjusting the structure and content of the site to make search engines better index the site, and to know exactly what the theme of the site, while improving the user experience, so that users can understand what your site is doing, what is the use of him.

SEO is a system of engineering, I suggest that you learn SEO before you read some about the principles of the search engine books or e-books (text end I will provide a PDF document), of course, for search engine technology does not need in-depth research, we just need to know its index, search and participle principle. Why to understand these, because ça, the search algorithm update upgrade is based on these, the principle is not changed. In fact, a lot of knowledge in the Internet can be found, we also have to learn to use search, encountered problems to quickly go to search, do not always want to find someone else to help solve, if it is a search can not solve the words to consult others.

In fact, I have written about SEO based on the simplification of only three points, that is: Structure + content + links, how do we grasp these, the following I will elaborate.

I. Website structure

How to build a good website structure, here need to grasp the necessary knowledge is HTML code, CSS, the standard and web site procedures, of course, I am not asking everyone to learn what will, but at least you have to be able to read the basic HTML code, can understand the principle of the search engine after the site has a directional grasp. In fact, we had better understand technology, after all, with programmers or art communication sometimes there are some obstacles.

In addition to these also need to understand some of the server configuration to improve the speed of Web site opening, database and CMS optimization to improve the speed of loading Web pages. There are Web site repeat page processing, signal-to-noise ratio processing. So it is best to master the Web-related technology, which will allow us to optimize the structure of the site more than twice.

II. website content

The content of the website is undoubtedly based on the user experience, always thinking about whether the articles or posts I post are helpful to the users and whether they can solve their problems. Search engines like original content, which we all know, but in fact this is only relative, we think from the user's point of view, if two sites have the same article, but a site to this article told a lot of individuals, and B site did not tell anyone, then users will only know that a site has this article, Of course it is a website is useful to users, these search engines can be judged. That's what we're going to talk about here.

Third, the website link

Site links are divided into internal links and outside the chain, which is also to build on the knowledge needed to start, such as search engine indexing and crawler principles and web related technologies.

Only by understanding the principle of indexing, we can learn how to layout the links of the site. For example, search the crawler's home page, how to quickly crawl to the important page, how to let it know you this page is related to what the topic, how to increase the depth of its crawling, how not to let it crawl invalid pages to improve efficiency and so on.

For external links, as I mentioned above, your site to let a lot of people know, then you are useful to users, then how to let more people know, that is the construction of external links. But outside the chain is to pay attention to relevance, why do this? Because you let users know that the place is also on a certain site (so that the search engine can judge), then the users on this site must be related to your site theme, so that your site can match the corresponding users, To determine if your site is helpful to these users. This is why the chain of the role of SEO is a big reason.

Of course, these are basic things, we should also learn the ability to analyze data, which is the SEO staff must master the basic skills. These include the analysis of the website log to master search spiders crawling on the site; another is the analysis of competitors, before the optimization of a website must do things, to accurately analyze your competitor's situation, how his site is done, why ranked in the front, what he did work, Have a detailed data model, this also includes the study of the key words, as well as the analysis of the site access data, this to grasp the user's access to the site, they are through what keyword search in, browse which pages, on which pages stay long, have left related comments, These can help us to further optimize the work of the site.

And then we have to understand the relevant search engines, this can be referred to the search Engine release optimization guidelines, such as Google and Baidu have issued its corresponding official optimization guide, which I would suggest that you read carefully, although Baidu may have some technical defects, and can not fully achieve its published guidelines on the standards, But it must be working in this direction.

In addition to these skills must be mastered, we also have a strong executive power, and can be mastered by the SEO knowledge or new ideas to carry out bold practice, only through continuous practice to continuously upgrade, through the experiment to let themselves clearly know what factors affect the rankings.

Author: Shanhan Original address: http://www.xiaohan86.com/2011021025.html reprint please indicate the source.