Shanzhai Products online selling crazy movie derivative market needs to be developed

After the release of the "Yangtze River No. Seventh" on the Internet, the introduction of the exquisite seven Aberdeen surrounding the "inception of Space" in the top also become fans hot props to the newspaper (reporter Zhang) New Years film "Let Bullets Fly" box-office hot, but also with a fire in the film appeared in The Mask. Yesterday, the reporter in a shopping network input "let bullets fly + masks" to search, get 3,403 results.　　And the film produced by the company's staff said that the online sale of the Bandit masks are Shanzhai products, not film manufacturers produced. When Harry Potter was released, the derivative products sold in Shanghai included models, props, clothing, books and so on more than 10 kinds; "Alice in Wonderland" when the release, the European and American fashion industry for the film introduced clothing and accessories design nearly 20 kinds, even a nail polish brand has out of "crazy Hatter" and "Alice Red" two colors. In Hollywood, where the film industry is booming, the revenues of film derivatives can be as high as 73% of the total film revenues, much higher than the movie's own box-office receipts.　　Many film companies have made derivative production and marketing plans before filming, to ensure that derivatives are synchronized and even before the movie is released, and that there is enough market space. In an interview, the reporter found that the Chinese audience in fact there is a great demand for film derivatives, but at present many film producers are not expected to market. Filmmaker Gao told reporters, "Yangtze River Seventh," after the release, the seven are much sought after, and the film party commissioned a genuine doll in the movie release about a week later, and the quantity is insufficient, resulting in the Beijing market broke nearly half a month.　　In a Hollywood blockbuster "Inception" in the mainland last September, Leonardo used to screen real and dream props--the top was unexpectedly hot, a small number of commemorative version of the film to be allocated to the cinema 12 yuan/Only price for sale, in the film on the day was a robbery and empty, and online prices are more than 10 times times the price was fired. "Let the Bullets Fly," the company Yan told reporters, the sale of authentic props model shop will be opened in late this month, including the auction of authentic props, as well as USB flash drive, set Eva, mouse pad, notebook and a series of derivative products.　　He also admits that the company has missed the best derivative sales period due to manpower problems. Some insiders believe that in recent years, the domestic film industry market has just arisen, the industrial chain has not been perfected, a movie more than 90% of the revenue is the box office, film derivatives market is blank. Reporter from a well-known marketing company sales Director, Mr. Lu learned that a large number of derivatives is a part of the film stereo marketing, they make the film in the audience form stereo communication. According to statistics, in the current domestic film derivatives market, pirated products accounted for 80%, mainly from the cheap handmade workshops and wholesale markets. "This is due to the lack of domestic films designed to conceive and arrange derivative products," Mr. Lu said. I think can introduce professional toy production enterprise, the early stage is involved in film shooting. ”