Share the experience of doing micro-blogging activities in the last six months

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The new media has been in contact with Weibo for more than 1 years, and has been doing activities in micro-blogging for more than half a year, especially in the last few months, with almost 2-3 micro-blogging activities each month. There are many kinds of micro-blogging activities, and there are not many goals for different activities. Some activities are for marketing a product, and some activities are to disseminate a message, and the most common activity on Weibo is to increase the active fans of Weibo. And my big six-year job is mainly this kind of activity, for the official Weibo to increase active listeners and fans.

One: Talking about the 4 channels to increase the Weibo fans quickly

Speaking of fans and listeners, I believe many friends will be interested, because this is to do the basis of microblogging marketing. There are a number of ways in which fans currently want to quickly increase their microblog. respectively:

1: Official recommendation (mainly 2 kinds of official recommendation)

The first: the official direct default recommended to new registered users to pay attention to your microblog, which will increase the speed of fans, but most of the zombie powder, or you are not very interested in the microblog. Because it was officially forced to recommend it.

The second: the official recommended you to a number of recommended locations, to increase your micro-blog exposure, so that the user to take the initiative to listen to you. For example, in the presence of Sina Weibo Hall of Fame homepage column, such fans, because users are active to listen to, the quality is relatively high.

2: Mutual listen to each other powder

This kind of increase in audience means, is the grassroots micro-blog to increase fans of the most common means, but also the fastest way to do it. Because the official recommendation to increase the number of fans Weibo has a certain background, ordinary grassroots can not enjoy this treatment. Therefore, only through the simplest direct mutual powder and other means of mutual hearing. In this way, to get thousands of fans or more easily, want to get more, relative will be more tired, such micro Bo want to have more long-term development, the late content of the operation is very important.

3: Buy false fans

This means a lot of grassroots and celebrity users are in use, such a fan quality is the worst, but the number is good-looking, but some celebrity Weibo blindly competition this, will be through such channels to get fans. But this kind of behavior personally thinks is very bad, hoped Sina and Tencent Weibo official all stern blows.

4: Weibo activities increase fans

Through activities to increase micro-blog fans, is now a lot of corporate micro-bo most commonly used means, can be said to be the most effective means. Followers of the microblogging campaign, compared to the top 3 channels to the quality of the fans much better. Because the people who will come to participate in the activity, first of all, is not a zombie, is often playing microblogging active users. Although not necessarily interested in your microblog content, at least not objectionable. By using these active users to broadcast your tweets from time to time, you can slowly attract more users who are genuinely interested in your microblog content.

Comparison of the quality of fans in 5:4 types of channels

If the 4-channel increase in the number of fans to carry out a quality comparison, micro-blog activities to the quality of the fans are 10 times times the fans, the quality of the fans are the official recommended zombie users 10 times times. Because zombie users can also activate a day, after all, behind a real person in use, so the official recommended zombie user is false powder quality 10 times times. Fake powder is most of the machine batch registration, in addition to the program command to carry out the specified action, the rest of the time is sleeping, is the most worthless fans.

There are, of course, other ways in addition to these 4 fast-growing microblogging fans. For example, micro-blogs recommend each other, or do a good job of microblogging content, improve the number of microblogging broadcasts, natural growth fans and so on. These means the fans are growing at a slower rate, but with higher quality. Because these users are really interested in your microblog to listen to and focus on.

Second: To share the experience of growing fans through Weibo activities

The front is the matting, now get to the point. To talk about their big six months to do "micro-blog activities" to increase the experience of some fans. In fact, do micro-blog activities I think I can only count on the general bias, there are a lot of business micro-blogging activities are very powerful, can do tens of thousands of forwarding. But there are still a handful of corporate microblogs that have done a good job. I see more corporate microblogs, spending thousands of of millions on a microblogging campaign, but the end result is poor.

I now every time to do activities of the prize cost is in the 500-1000 or so, each activity can have 2000-4000 forwarding, bring about 1000-2000 fans. Personally feel that through this cost, can get 1000-2000 active fans, or more satisfied. In particular, 2 times to send mobile phone calls of the award-winning forwarding activities, each time through less than 500 yuan in the cost of the bill, but the activity has been broadcast more than 4,000 times, but also left us in the activity of recharge channels of the chain, the activity picture is also the brand of recharge channel advertising. Finally through this activity not only let the official microblogging increased a large number of listeners, but also let the phone channel to obtain a large number of advertising show, through the chain to obtain a lot of user traffic. Ultimately, the value generated through this activity link may have exceeded the cost of the activity cost.

In order to increase the audience and fans at the same time, but also to promote the company's products, to achieve a double win.

Picture: At that time in Tencent Weibo do a # prize forwarding # of the activity, now see more than 3,900, there are more than 4,000 broadcast.

Through this year to do micro-blog activities, think to do a good job to increase the number of fans of micro-blogging activities, there are 3 main points. This 3 points before with 28 push team members in YY is also a simple share, today again the system to write, so that we can easily see and learn from.

1: Rules of activity (simple and reasonable)

Early do micro-blog activities, because there is no experience, this aspect I do more general, after observing some do a better business micro-blog activity rules, and slowly improve. First of all, we want to make clear what is the purpose of our micro-blogging activities? For example, the purpose of my microblog activities is to increase the number of active fans, mainly to get more bloggers to participate.

An example of the first activity rule in the beginning

"The 28 push this week begins: To be a fan of 28 tweets, to comment on and forward this tweet, to indicate which of the 10 gifts you want most in the forwarding process, and to invite Twitter fans to participate." Example: I would like a Gift 2 "Limited edition 28 push Pillow", recommend everyone to participate in this interesting event detailed rules of activity and winning instructions please see the pictures, thank you for your participation.

This is my first activity on Sina Weibo when I write the rules of activity. At that time also not how to reference other activities, according to their own feelings to write. In order to achieve good results, also prepared 10 different gifts. Find a lot of friends to help to broadcast, but eventually there are more than 1000 forwarding. At that time still feel not very bad, now look back to feel a little failure. In this friendly tip, I do micro-blogging activities of the enterprise Weibo, not 28 to push the official microblogging, here just take 28 examples. Know my friend, naturally know which micro-blog I said, it is not here to say, we understand.

May have said so much, we do not understand, where the rules have not been written well, and then to see a current activity rules.

"Pay attention to 28 push, forwarding Award" This week 28 tweets the latest # Award forwarding # activity began. Activity rule: As long as the attention of 28 push to become fans, and forward this message microblogging, but also invite their own microblog friends to participate. There is a chance to get a gift in the picture. Number of Prizes: 10. Every 100-200 forwards randomly pulls out a lucky bo friend. Activity time: March 30-April 2 participation will have a chance

This is what I do now the rules of micro-blogging activities, and now tell you what is different.

A: The rules of activity are simple and clear, when others see this micro-blog, they know is a prize-forwarding activities. Like the 2nd rule of activity, the main content "" focus on the 28 push, forwarding the prize "" before writing in the front. The first microblogging is relatively more easily overlooked, not noticed is a prize-forwarding activities.

B: The first rule does not use the @ form when it comes to focusing on xx Weibo. This leads to the impression that users need to focus on Weibo first. In the activity content @ Activity microblogging name, font color will be different, more prominent, and can form a hyperlink, also convenient for users to click in, complete attention to this action. Thus increasing the success rate of listening to the attention.

C: In the activities of the Rules plus the # prize-Forwarding # label, can make more not your existing fans, but like to participate in the activities of the lottery to see. Though I despise these microblogging IDs for lottery activities, these people do have some effect on the effectiveness of many microblogging activities.

D: Activity rules require not too much. For example, the user must "broadcast and comment", "@ a few friends" or broadcast must take "XX content" and so on. These unnecessary rules have increased the threshold for user participation, leading to a reluctance on the part of some high quality, highly-qualified microblog users to participate in the event. Only those who draw the lottery will be able to treat these rules. If you think of yourself as a high-quality microblog with several w listeners, would you like to @10:00 multiple friends for a small gift to forward this activity?

So our activity rules, a little to simple, so that users can see it, rather than asking users to see the rules of the activity in the XX diagram. Just let the user do the attention and forwarding the 2 actions on the line, thus reducing the threshold for users to participate in activities, so that more people participate in.

The different activity rules, the effect on the activity is very great.

The rules of the activity are very important, the same prizes, because of the different rules of activity, the effect will be very big difference. My first rule of activity is not particularly bad, and I've seen a lot of bad rules on Weibo. For example, Tencent Micro-Bo saw a mall to send mobile phone charges activities, because the rules of activity requires more than 5W authenticated users to win the relay. This rule led to the event at the beginning of many fans more than 5W of authenticated users to the fast broadcast, get the phone bill. The rest of the ordinary users or other popular grassroots micro-blogs are not interested to participate. In the end this activity sent out thousands of yuan of the charge, but the activity finally less than 500 people broadcast.

I also in Sina and Tencent have done one time to send mobile phone charges, only the cost of 500 yuan, but there are 4000 people broadcast. Increased by more than 2000 fans and listeners. Each other cost me 10 times times the cost, but only achieved my 1/10 effect. The effect of the activity will be so wide, the rules of activity account for a large number of factors.

2: The popularity of prizes (price is not high, heavy practical)

It is also very important to select activities prizes, especially for companies that do not have much budget to do activities, in the selection of prizes is more attention. Although we all know that users prefer ipad,iphone4, these high-end gifts. But there are a few enterprises Weibo willing to take such a value of thousands of yuan gift out to do activities? And with such expensive prizes to do activities, it may not be able to obtain the corresponding value of the effect. Earlier on Tencent Weibo saw a car micro-blog To do the delivery of ipad activities. Each other is a weekly activity, send 2 units each time, but only more than 1000 broadcast each time, the price is very large, the effect is still general.

The last six months to do micro-blog activities, I each event the total cost of the prizes are controlled between 500-1000 yuan. Although the prize value is not high, a single prize is basically not more than 100 yuan. But victory in the popularity of prizes, everyone can use, everyone needs. For example, "xx backpack" "Xxu disk" "XX pillow" "XX mouse" and so on. Because the people on the microblog, most of them are notebooks, these prizes are available to them, although the value of the prize is not high, but they are willing to try luck.

In this is mainly to remind you want to do activities of enterprises Weibo, in the preparation of prizes must be considered clearly. Don't try to get a lot of gifts that no public user can use. Do not spend money but not to please the user, gift price is not high, but to practical. Of course, if the budget is sufficient, can use ipad,iphone4 to do the effect of the activity must be more obvious, but the final activity to do down the price, it will have to see the activities of the operator's ability.

3: Increase the exposure of micro-blogging activities (Network assistance)

The rules of activity are well written, the prizes of the activities are again attractive, and if there is no more broadcast exposure, all is in vain. Remember during the Spring Festival a well-known website in Tencent Weibo did a prize-forwarding activities. Prizes are worth more than 50,000 million of the top digital gift package, but the event was eventually forwarded 600 times. Ordinarily this prize value, how also should have thousands of tens of thousands of people broadcast, but why the final effect so disappointments, I think the biggest reason is that the exposure rate is too low, Tencent Weibo does not have enough contacts to help this activity.

As pictured: a well-known website to do an event

The 1th activity rule, the 2nd popular gift is the majority Enterprise Micro Bo all has the ability to do well, completes a micro-blogging activity biggest difficulty is in the networking this piece, how lets more popular microblogging help you to forward, lets your activity obtain the greater exposure degree. Here is a simple share:

A: How to accumulate contacts, to understand the popularity of micro bloggers

Because of their personal microblogging has a certain popularity, so the popularity of micro-bloggers are relatively easy to know, but does not mean that ordinary people do not have the opportunity. There are a variety of micro-blogging online group, can give you the opportunity to know these popular microblogging owners. For example, Tencent V5 pushed the early stage of an advanced group, as long as the audience in more than 5000 can join, through the group in the active, slowly and some popular users to establish contact. A microblogging audience to do 5000 or more than 1W is not difficult, so want to enter a variety of micro-Bo high-end group, know that the more high-end people are not difficult, the key to see you are willing to spend time to do not.

See here, must be in the heart of someone muttering, fans number threshold too high, to find their own reasons for unsuccessful. Believe that this 28 push the members of the public service training deep experience, a lot of things can not do to know. Through some low-cost means, the fans do 5000, do 1W is not really difficult things.

B: How to use the network

Every time I do activities in fact, my prizes in the budget of about 15, but each time only take 10 copies out to do activities. What about the remaining 5? is to get through the relationship, but also human. Because you can not always find others friendship to help you broadcast, if you are particularly familiar with the friend is not anything, some of the relationship between the unfamiliar popularity of Weibo is not. Especially in this "Weibo marketing" has begun to become popular in the era, pure friendship things are getting harder. Basically, I have sent a small gift to my friends who have always helped me with my microblog.

And I do activities are very cyclical rhythm, will not be in the same micro-Bo platform for 2 consecutive weeks of activity, is generally this week in Sina Weibo do, next week in the Tencent Micro Bo do, both sides of the trouble is also different 2 groups of friends. So not every week to find the same person to help, so it will not make others disgusted, more willing to help you with your busy.

Some friends have been in touch with Weibo for a long time, or have not accumulated the habit of networking before, and will not use contacts. When really doing activities, want to quickly spread micro-blogging activities, only through a number of micro-blog marketing company to pay for the operation. Sometimes in order to achieve better results of activities, the cost of spreading flowers, far higher than the cost of the prize itself. With my understanding of the current micro-blog marketing line, I now do activities, every time to find the 10-20 personal gas micro Bo to help forward, if the money to buy micro-Bo marketing company, the same find so many people to help broadcast, at least spend 3000-5000 yuan. But now I have not spent a penny, indirectly for the company to save the cost, which is also my value to the company.

In addition to the above means, in order to make the activities better, their own side of all the resources are not spared. For example, every activity will launch a "microblogging forwarding" activity in the 28 push forum. Drive community members to forward activities, if on their basis on the effect of better, reward community prestige value.

Photo: Light Sina Weibo forwarding activities, in the 28 push forum launched 7. The 7th issue is still in progress, with at least 92 28 push members involved.

Through the 28 push for public service Training 1 tasks, now many 28 push members of the micro-Bo fan audience in more than 5000, each time has 100-200 to push members of the help, and thus further ensure the effect of the activity. The above is to do their own micro-blogging activities of some practical experience, may have some of you can directly learn from, and some are not so easy to learn. Especially the 3rd network, it takes time to accumulate connections. Hard as it is, it doesn't mean it can't be achieved.

Micro-blogging activities, I feel that I do not really good, in fact, can do better. This article just wants to give a little reference to the friends who are doing a better job or want to do a little blogging activity. Because of the lack of experience sharing on the Internet, many micro-blogging activities do not share these experiences. So I came to offer ugly, I hope those who do micro-blogging activities do not laugh. I'm just a microblog practitioner, not a micro-blogging expert. If you have better do micro-blogging activities to increase the experience of fans, willing to share with me, please letters me in Weibo, thank you. Although today is April Fool's Day, but I this post absolutely does not have any flicker, all is own real practice experience. I feel that I have not written a long time experience class Bowen, also should write an article, did not expect to finally write 5000 words, I hope we have patience to read. Today's micro-blogging activities to share the experience to this, if you see after reading the good, please message support, thank you.

2011-4-1

This article first address mouchangqing Network promotion blog: http://www.muchangqing.com/post/320.html (reprint please keep)