Shengjing Network to create education and training industry "such as home model"

"New Oriental from the establishment to the listing for 13 years, the end of this year will be listed in the North Jade Bird for 7 years, we hope that 4 years or so will be able to walk through this process." "Shengjing, Chairman and CEO of the network, Tsinghua Violet former vice President Peng Zhiqiang told the" First financial daily ", the new Oriental mainly rely on self-employment, Bluebird on the basis of the development of franchisees, and Shengjing network is in the former two on the basis of mergers and acquisitions, it is easier to enlarge the market. Data show that the current Chinese education and training market scale of 30 billion yuan, market development potential is huge, and shengjing network is committed to building management training industry, "such as home model." It is based on such a huge market and unique model, according to Peng Zhiqiang's assumption, if the development of a smooth, shengjing network will be able to successfully listed in 2010. In the current education and training market, there are mainly two types of participants, one is management institutions, from the experience of foreign countries, these business schools mainly serve the executives, is a niche market, unable to accept a large number of small and medium-sized training needs. The second is the private training institutions, generally do not have their own products, mainly for business schools to do the agency or provide training services for enterprises, the advantage is no risk, but do not. According to Peng Zhiqiang, the advantages of the Shengjing network is the combination of both the strengths of the formal business school teachers and curriculum advantages, and through the development of joining and chain, but also has the general private training institutions of flexibility and the advantages of serving the SME market. "The reason we call it ' home mode ' is because we are taking a path of economic chain training. Peng Zhiqiang said that the shengjing network of teachers, and the curriculum is basically their own research and development, can control the quality and standards, and each instructor is certified to actual combat practical results as the core, rather than only to see the so-called fame. "Although this is the first year of our company, it is the largest company in north China at least." Peng Zhiqiang said, through direct Battalion, join and acquisition of "Three arrows Qi, rapid development", by 2009 shengjing will be in the national development to 10 direct marketing cities and 50 joined the city, and become the country's largest management training institutions. According to Peng Zhiqiang, shengjing network of the profit model is very unique, "through the enterprise training can make three money." Revenue from corporate management training will be just one aspect of the company's earnings after training, these enterprises are likely to need some software products to solidify the effect of training, such as customer management software, human resources management software, etc., in the shengjing network of people trained, can also through its E-commerce trading platform, Get these landing utility tools. In addition, some enterprises may need to establish information systems, shengjing network can also undertake such outsourcing business. And the so-called third income, according to Peng Zhiqiang Introduction, the long-term planning will be for the enterprise students to build a "business circle" to help students to cooperate with each other to do business, shengjing network as an organization to connect the platform, but also to obtain the corresponding service charges. "Therefore, the Shengjing network is positioned in the ' Enterprise Services Portal ', unlike any other training company. "PengZhi Qiang said that the website platform is the key to training and information services.