Shi Yuzhu is it genius or devil?

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

October 12 Night, the U.S. Securities and Exchange Commission's official website appeared the Giant Network Group Limited (hereinafter referred to as "Giant Network") prospectus. The prospectus shows that the giant network is a holding company of Shanghai's Journey network, which will pack its online products to the NYSE for listing.

Shi Yuzhu: it genius? Or the devil? 》

While the entire media circle for Alibaba to market the news occupy, by the Shi Yuzhu led the giant network also high-profile announced the upcoming landing in New York Stock Exchange, the name of Ma Yun and Shi Yuzhu became the media focus, has been widely concerned. Also as the 2007 "win in China" of the judges, people suddenly broke into the network game market Shi Yuzhu is full of all kinds of criticism, and for Ma Yun more likely is admiration. But there's a fact that no one can change, Shi Yuzhu and his network game company, has become a very important part of the domestic game market, especially its strong profitability is to make people hard to believe, so even the Shi Yuzhu is also an IT person, but still be regarded as an intruder, was hostile.

Let us restore Shi Yuzhu's road of growth, simple can be divided into three stages:

First stage:

In the late 80, Shi Yuzhu borrowed 4000 yuan to operate "giant Hancock", earning the first bucket of gold; 1993, the giant launched Chinese handwriting computer and other products, become ranked after the second largest private High-tech enterprises in China; In 1995, Shi Yuzhu was listed as the 8th mainland millionaire by Forbes. 1997 Rotten tail of the Zhuhai giant building for the Shi Yuzhu brought hundreds of millions of debt, he fell for the Chinese mainland individual "first negative";

Second Stage:

2000, Shi Yuzhu began to operate "brain Platinum", and a miracle of marketing to become the miracle of health care products industry, its advertising occupies the prime time of the major television stations, creating a miracle after another, after the "mysterious person" to announce the liquidation of the giant mansion owed by the pre-sale of the money;

Phase III:

2005, Shi Yuzhu into the online games, launched the "Journey" free online game of the new rules, a year later made the number of users first. Again, this is a particularly controversial stage.

Interpretation of the Shi Yuzhu: "Business genius?" ”

Shi Yuzhu's first successful stage is not a lot of people's attention, people for his first stage of attention more simply because it returned the Giants mansion arrears, but should say that the first stage of success for the Shi Yuzhu should have a special meaning, from nothing to become a business giant, and then fell into the abyss, For the later Shi Yuzhu should have a huge impact, such as the definition of success, for the risk of evasion, even for individual values have a profound impact, Shi Yuzhu failed when no one thought he would be another face comeback;

"Brain Platinum" marketing should be said to be a miracle in the history of Chinese marketing, when Shi Yuzhu led his group of people in Wuxi, when the founder of health-specific creatures, who did not think this just in the IT industry losers will soon create a how miracle; when the overwhelming gift of the brain Platinum advertising in the national presence, When the ad was rated as the most disgusting ad for several consecutive years, the sales of brain platinum increased at an alarming rate, creating a wealth of Shi Yuzhu, but also let him high-profile to the world announced that he came back.

So he became the object of study, such as why he returned to the Giants, and the marketing strategy of melatonin has become the focus of people's research, why he will rise again, why the return of arrears, have become hot, indirect and for his free publicity.

Next is what we all know, Shi Yuzhu announced into the online game market, and quickly achieved success, so there is the previous listing news.

Shi Yuzhu has obtained the huge success in the business, then he is not the commercial above genius? No, I don't think it's appropriate to call him a wiz.

Think of how he is operating the brain platinum, although the health care products industry has a lot of marketing cases, but most of the lead three or two years, and the brain platinum in absorbing these lessons at the same time also creative affection marketing use incisively and vividly. The brain Platinum advertisement is said Shi Yuzhu thought out, "gift only send brain Platinum" slogan Although Ming is to say that gift card can be dark play but affection card, although its advertising is health care products advertising "Harting" typical, but let people have to buy, my mother has named me to buy brain platinum.

In such as the establishment of the journey after the creative use of health care products marketing model, playing the banner of free online games, in some Internet cafes let players free to try, is not a genius how to so creative!

Interpretation of the Shi Yuzhu: "Industry devil?" ”

When the Shi Yuzhu announced to the new game named "Giant", can see the Shi Yuzhu of a complex heart state, although the giants of the debt has not, but the giant's failure in the Shi Yuzhu's heart or there is shadow, if not so, he did not need to set up a new game so named, It can be seen that the failure of the year or in his mind had an impact, so he wanted to prove to everyone that the giant did not really fail, the Giants still have to stand up. "Heart Demon" so heavy, do not know what the Shi Yuzhu of the impact on what will be like.

"A lot of people in the industry are starting to oppose me and then follow me." Because I do not despise the rules, I am myself pondering the rules, creating rules. "The historian's rule" often makes the peers hate and love.

For example, he said: "I used to play other people's game, ' play strange ' when the action machinery, really tired, so I spent 3000 yuan dedicated to hire people to help me play strange." The idea of creating this ' play strange ' rule in the past is that in order to let the player through the hard work, cherish the upgrade, but if this ' play strange ' almost all the players are opposed, this rule must have a problem, so I later advocated the coffee cup with the blame, someone said I break the rules. But now everyone is in my rules. ”

The same "industry rules" appear in the marketing of brain platinum stores. Shi Yuzhu of this proud of the industry has been recognized. In shopping malls all over the country, the location of the brain Platinum, the box on the font color, size is just right, its yellow and blue main color most conspicuous, so far for many health care products to follow.

Even while participating in CCTV's famous management program "win in China", his views are often different from those of other guests, but his views are often cited in the next few episodes.

Go into a field, break some rules, and then build some rules, no doubt, in many people's eyes he is a devil, a monster with great destructive power.

Can simply give him the next definition: Marketing guru, Business Wizards.

No matter what the future will be, Shi Yuzhu's name will undoubtedly be remembered. Let us continue to focus on the future of the Shi Yuzhu how the road will go, is to continue to play in the online game market, or there will be adjustments, let us wait and see.