Shun Fung Express services shrink, not door-to-door by what high price

"Baoshongfeng" has become a lot of shop signs, peer competition because the package to shun Fung to delivery can improve the popularity of the purchase. In the community, the use of important items Shun Fung Express has also been a consumer of all walks of life consensus, we all think Shun Fung is assured. Therefore, even if shun Fung than other express to more expensive, there are still many people choose shun Fung.

But the recent series of tweaks that Shun Fung has been quietly making may change that impression. In some communities, Shun Fung began to set up at the door "Hey Inn", or with the community at the door of the store to cooperate, the user's package only sent to these shops, if the customer emergency, you need to go to the shop to extract, otherwise, these shops will be sent after a period of time for Shun Fung door-to-door.

Shun Fung has taken such a change, it should be for a reason. Today's society, express enterprises are faced with a lot of problems, mainly include the following aspects:

1, the security of new residential buildings, the more stringent, express home becomes more and more difficult, and even individual communities start not allow express casually into, individual families because of security issues do not let express upstairs, resulting in the courier companies began to seek door-to-door delivery methods.

2, with the increase in business volume, the efficiency of delivery door-to-door more and more prominent, and a large number of urban families are the core family, often appear at home without a person's situation, express needs to be repeated delivery, the success rate dropped after the increase in the cost of express enterprises, cost reduction has been related to enterprise survival

3, online shopping has become very common, parcel volume growth too fast, express enterprise management capacity and the number of people can not be a short period of time to upgrade, through business model innovation to improve delivery efficiency has become the common hope of these express companies.

Therefore, with the popularity of O2O, different enterprises in the search for online and offline cooperation mode of breakthrough. Jingdong chose to work with small stores around the goal is to speed up delivery efficiency, and Shun Fung apparently also hope that through the community of the mode of electric operators to change the operation of ideas.

Although this change in business model will greatly reduce the operating costs of Shun Fung, improve the efficiency of the delivery staff, but for the customer experience is a great setback, if there are problems in the management process, can lead to serious consequences.

First of all, if you are the "Hey Inn" that you built, whether it is to take pieces or send pieces, the whole process is still controllable state, but if the cooperation of small shops, in the process of error, single or even the opportunity to run a single, the mobile phone will not be the case of bricks. In a recent online shopping, we purchased the value of the million-dollar notebook computer is randomly stacked in the small shop between the messy shelves of the ground, in the process of picking up goods, the owner did not verify any documents, the people can basically take any package.

Second, the online purchase of the inspection link is very important, especially for some high-end consumer goods or fresh products, this is sent to the community store way and so separated the express enterprise and customer connection, customer inspection can not be carried out, even if the on-site inspection found that damage, etc. also difficult to require express enterprises to compensate. Thus, the integrity of the E-commerce chain is considered broken, customer consumption experience will be very poor. For the purchase of gold jewelry, the past is to choose Shun Fung Express, sent directly to the door, security is a certain protection, can now be sent to the street shop, personnel under the complex, it is likely to be lost or swapped.

Then, Shun Fung is a fast-known courier company, most customers are quick and accurate to choose shun Fung's services, and customers pay more for this, if Shun Fung in the high price after the adoption of this kind of landing hospitality, one is not difficult to achieve rapid delivery, and the second is also a breach of service commitments, is tantamount to shrinking services.

Shun Fung has been China's logistics express industry leaders, service standards and service quality are the industry benchmark. If you abandon these, shun Fung will soon be abandoned by customers. Once the word of mouth is destroyed, Shun Fung will also terminate the enterprise development myth that it has formed over the years. How to maintain the service without reducing the innovation of the business model should be the new problem that shun Fung must face.