Sima Piano: teach you to do SEO overall optimization plan

Teach you to do SEO overall optimization plan, in the company often to the customer optimization plan, only have the plan to work, can let the efficiency greatly improve, do more with less, if not a good plan book, may later spend more time to organize ideas. Firewall Network Seoer analysis is as follows:

Web site Optimization Seven steps:

1. Identify SEO goals

2. Familiar with customer's products and services, research competitor

3. Customer User Group analysis, identify site keywords

4. Site modification and site internal optimization

5. Website outside the chain construction

6. Decomposition SEO phase goal

7. Site Effect monitoring

One. Confirm the goal of SEO:

in and customers after the business negotiations to confirm the site optimization of the ultimate SEO goal, There is a clear goal to better arrange the specific work. This goal can be long-term, strategic, can also be short-term, but whether short-term or long-term, our goal setting must be able to achieve the premise, do not set a goal can not be achieved. The target is then decomposed into specific monthly, weekly, and daily phases.

Two. Familiar with the customer's products and services, research competitors:

Sun Tzu's Art of War has a cloud: "know each other, put on the Hundred Wars", before embarking on optimization, we must first to understand the customer's products and services, and research on the competitor website. Customer's products and services can be through the customer's website or direct communication with customers to understand, the key to write down from what points analysis of competitors.

(1) station optimization: Title design, descriptive writing, emphasis text, paragraph headings (H1,H2), URL processing, link depth, nofollow usage, catalog page and content page optimization, and so on.

(2) Basic data: The age of the site, included, the rate of collection, snapshots of freshness. (can use the Love Station Network tool to inquire)

(3) External data: Chain quantity and quality, whole station outside chain, home chain, brand awareness.

We're going to build the data model from these aspects, record each item in detail, and write it in the scenario

three. Customer User group analysis, identify site keywords:

Analysis and understanding of the customer's user groups, the site's target users belong to which category, The different nature of the site needs the target users are different, do accurate customer marketing, not SEO and go to SEO. In the determination of good user groups began to study and analyze the keywords of the customer site, the principle of the choice of keywords to the site's user-oriented, from the user's point of view to analyze what keywords they will search the site's products and services, but also to communicate with customers, determine the site's keywords, The core keywords of the customer's website are not necessarily hot but accurate!

Analyze methods for determining keywords:

(1) Research Competitor's website keyword

(2) Keyword Mining tool: Here special recommended Baidu background keyword query tool and love website keyword recommendation Mining tools。

(3) Search engine dropdown box and related Search

(4) FAQ platform Long Tail keyword mining

four. Site modification and site internal optimization:

Customers need to optimize the site will generally be unreasonable, need to modify the site, Generally depending on the level of customers, here temporarily ignore this factor.

(1) * * Station modified to static or pseudo static (requires technical support)

(2) URL unification, do a good job of 301 redirect.

(3) Add site map, Friendship link plate, do 404 error page, etc.

website Internal optimization: Title,description label content Description of the writing, do a good job in the site links, pictures plus alt tag description, reasonable layout of keywords and keyword density, The relevance of the page content, adhere to the original article content update and so on.

Six. Decomposition SEO stage objectives:

with the results of thinking oriented to plan work, the SEO target decomposition, annual goals, quarterly goals, monthly goals, weekly goals, daily work. Let work at a glance, improve efficiency.

7. Web site effect Monitoring and analysis:

Effects of monitoring can let us know very clearly to this time the SEO work roi, what needs to be improved and so on; the analysis of statistical data includes analysis of flow statistics system and server log, through analysis of these data, Also can understand the entire SEO plan produces the benefit, including the customer conversion rate, which keyword conversion rate is high, the New keyword choice and so on.

SEO pay attention to actual combat, there is no actual combat everything is nonsense, scientific and reasonable SEO program can help us in the work to play a multiplier effect, but a good SEO program, if not to implement, all is empty talk. The

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