Site Down Right

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Do webmaster may know down the right and K station, but in many cases, we all confuse the two situations, just like the website promotion and SEO confused. Then the site down right and Baidu K station in the end what is the difference? Baidu to judge whether a site is good or not to give the ranking factor there are many kinds of factors, we all know that site promotion to get the ranking is a long-term result, because of the factors, you may accidentally let your site violated a certain rule, But Baidu does not take your station from the search results because of your mistake, so it is not fair and irresponsible. So the search engine for your situation a little bit of containment, give you a moderate warning, which can basically be defined as the right to drop. If this happens, the webmaster is still the same, the final face can only be K station.

This year's 6.28 event I think a lot of webmaster should still remember, I was quite tragic, the project was responsible for nearly 60 sites, after 6.28, mid-July, early August, three times after the resumption of the K station, now basically alive only One-fourth. So a lot of webmasters in the face of this situation will become a helpless not to where to shoot? (Medical is K station except, because that K station does not rule out Baidu to the medical profession the key blow)

According to experience, the site down the right K station mainly from three major aspects of the analysis, and then take further diagnosis, to find solutions. Three main areas are: Website construction analysis, the medium-term website to promote the choice of SEO methods, whether the use of illegal means. If your site appears K station, try to find the reason from the following three aspects.

I. Website CONSTRUCTION

1, the domain name record. Now everyone is not difficult to find Baidu search results page directly show the site's record information on this situation. Baidu may say that the technology is not very stable, occasionally a few days will show. This is a signal we have to admit, he will later on the site of the record information review more stringent. At the same time, search engine imitators 360 also have a certain indication of the record information. So the record of the site domain name is very important, do not deny that Baidu will give no record of the domain name drop right or is K station.

2, the stability of the server

The Web server is also very important to search engine friendliness, which may directly affect the site's inclusion and keyword ranking. If a site is often not open or is very slow to access, believe that the site in the Search engine results page performance will not be very good, the user may have clicked directly on the shutdown, the search engine's message is that this site is not loved by users, while for the search engine, one day it is ready to grab data but not into , it may take this station as closed treatment, down the right and K station is difficult to avoid.

3, with the IP section of the influence

Many webmasters or companies in order to save money to choose the common IP space, or in the choice of IP space when not looking at the same IP space under the circumstances of other sites, directly used. Perhaps this IP segment has sex, gambling, adult type of site, such a station is very easy to K, if your station and their together, the impact is inevitable. Like the infection of a cold, you may catch a cold. So in the choice of IP host to carefully consider, carefully analyze the situation, once they have been struggling to do up the station, because the reason is down the right or K station, it is not worth the candle.

4, the website content is not healthy

There is no excessive analysis here, and the above article also mentions some kinds of unhealthy websites. If these are not obvious enough, we can recall that a few days ago when the meeting is not a lot of sites are active closed.

5, site changes are too frequent

A lot of webmaster feel a site to want to do all right, on the line so pull the cycle is too long, so they choose to go online first, and then in a little bit of slowly changes. In fact, this approach is completely wrong, as the saying goes, "the knife is not mistakenly cut wood" Well, the front can be trouble behind. Here the site changes, mostly refers to the site title, description, keywords or file path changes. These local changes will generally lead to Baidu before the data is invalid or is the page generated a large number of dead chain and wrong connection. This situation is also very easy to lead to the site down the right or K station, so the webmaster should not figure out the trouble caused by a temporary, or the first to clean up the station to make sure there is no big problem on the line.

Second: Website promotion SEO Way

1, the website theme is not unified

The theme of the site is not uniform is a lot of information on the site of the problem, too many categories, information content has no theme. Users come in and can not find the focus of the site, then the simulation of the user's search spider will also be confused. Site Content Title Keyword Description irrelevant, search engine is easy to this station as a garbage site, spam site by K probability is how high everyone knows it. There is this theme is not uniform site, many habits and content collection, I dare not say that the collection site is K, but the collection site is the easiest to recruit.

2. Excessive optimization in station

1 keyword stack: This way is already a long time ago the way, too much attention to the density of the page keyword, and ignore the user experience. The main embodiment of the site is the description of the picture is all keywords, title, description of the number of keywords.

2 A large number of anchor text points to the home page: The weight of the home page is normally the highest in the whole station, the webmaster in doing anchor text are accustomed to the nature of the anchor text directly linked to the home page, this will lead to the whole station anchor text too single, not conducive to the search engine on the entire site structure of the judgment.

3 The Battle of the main page: for some new sites this is a recurring situation, the home page and the internal pages at the same time optimize a keyword, which will mislead the search engine judgment.

3, friend chain by K

Site ranking similar to the ranking mechanism, while the link advantage of the most important category of votes, so this kind of voting on your site's impact is conceivable. If you do not often see links, and one or several of them are the search engine k off, then your station is also difficult to escape responsibility.

4, the station group to incriminate

One of the most straightforward explanations for a group of stations is a group of stations. A group of stations for a keyword ranking and service. This way is the common way of SEO cheating, the station group is bound to have a large circle, search engine once perceived the existence of this circle, then the result will be bleak.

5, the optimization experience is not good

There is such a word I believe that we have heard "Baidu is also a commercial product, it is not a charity, meaning that he is not free for the Web site services, if the perennial tired of the information provided to the user is junk information, then Baidu has no meaning of his existence. This threat to the search engine existence of the most fundamental factor also must be its key to check the factors, once the consequences of the violation can be imagined.

Iii. informal means

1, brush the site traffic and ranking

This method is the most common informal means, a lot of webmaster are using some brush flow tools such as: Flow Wizard, Flow Po, such as the tool brush flow; There are also some brush related and drop-down tools. These practices are deceptive search engines, and this brush is the practice of short-term effects, once you stop the brush, the data will immediately fall. For this sudden rise in the performance, the search engine will make a corresponding judgment.

2, a large number of outside the chain of mass

The chain is important to a website this is beyond doubt, so many informal means are aimed at increasing the chain. The use of some software a large number of mass outside the chain, a short period of time is to see the number of the chain is in a rapid increase, but this is also accompanied by the other problems: the external chain of mass is generally very poor, the content of no real significance. This will lead to search engines may include your outside the chain, but a period of time after the update will be included in the release, the outside chain of the rise and fall is too big, this situation is also very easy to K.

3, the website or the server was attacked

This situation of the site by K or is the right to drop is our webmaster the most wronged time, because this situation and our own is not very relevant, because the current state-related laws and regulations are not very clear. So this situation is still widespread. At present, there are several stations in my company's project that have been attacked. So this is to remind the majority of webmasters to get used to their own website data backup, regularly check their own website source code. If this happens, make corrections in a timely manner.

Other tricks: Buy black chain, use CSS style to do hidden connection, or shrink font. These are the ways that search engines are easy to identify, and it is inevitable that they will be handled once they are discovered.

The above is their own site by K some of the collation and analysis. When your site appears down the right or is a k when trying to analyze from the above points, as soon as possible to find out where the problem, timely changes to the root is, I think the search engine will soon give you a satisfactory answer. I hope to help you and your site!

Article source: Shanghai Ophthalmic Hospital www.120yanke.net Reproduced please indicate the source