Six Questions Smart TV

2014 is the second year of the formal sale of smart television. Over the past year, no matter how much, smart TV has sales, users and brands. This year is a special occasion for television, the World Cup. Home guest June heard that the industry classmate of a saying, every World Cup television can sell 5 seasons.

But with such a potential, can smart television be a success in cutting "traditional TV" under the horse? At the weekend, the Lei Feng Network |----the World Cup special session, the Curtilage guest gentleman throws a part of question. are sorted as follows.

I. Sales (channel system)

For ordinary people, how to distinguish between smart TV and traditional TV. The easiest way to do that is if you can buy it online, which is the traditional TV, and the Smart TV is distributed all over the line, without exception.

This led to the difference between the two types of TV consumer groups, while the volume difference can not be underestimated. The top five of the domestic television manufacturers such as Hisense, Skyworth in 13 sales (each is 300W or above) the end of smart TV (even the best sales of music is currently less than 1 million sales).

Secondly, the main advantages of intelligent TV compared to traditional TV in the content and experience, but the content, experience is precisely through the language is difficult to depict and suitable for users to immersive properties. Assuming that smart TV is exploiting offline channels, the cost of opening a territory for these players in the Internet sector (compared to manufacturing players) is bound to increase significantly, with prices rising and price advantages weakened.

Ii. content Sources (cable, network contention)

Intelligent television, of course, replaces the non-intelligent TV. The only thing we used to do on every non-intelligent TV was "watch TV". At present, the standard "TV program" Can not be watched on the smart TV.

What is behind this demand paradox is the conflict of interest between the Internet and cable-TV operators and even local radio stations. The internet has robbed users of viewing time, paying for internet video or internet advertising, rather than paying for TV commercials as in the past. This migration of benefits and value chains leads to the inability of users to receive "TV content" as they have in the past.

Third, content source (3D, 4K missing)

3D is the concept of last year, the hotspot this year is 4K. Every TV maker is appealing to more users through a revamped screen.

This year on the 4K has a popular joke: a TV manufacturer of new push 4K TV, suffering from the lack of 4K source, swollen mody do? I have a lot of 4K wallpaper. The screen experience and the content of the fault lies in the existing capital, no TV manufacturers can directly affect the production of video content upstream. Or the downstream of the TV technology (to) run too fast, upstream content production industry is difficult to keep up.

Iv. Copyright

The issue of copyright in the domestic prominence has come to the majority of ordinary people do not think it is a problem. Who can pat her breasts and say that there are no pirated images of G on a mobile hard drive.

Video site is the internet's burning money industry, copyright is the video site's number one burning money business. In this respect, senior it commentator Bing uncle in the front meeting | World Cup Special View, he believes that content copyright (distribution) should be divided into two categories: one is the conventional copyright, that is, the purchase of copyright, the other is through a new pattern of partitioning, the copyright party can be divided into advertising, the additional share of the content to be consumed when the benefits.

V. Games

The game is another attribute of the traditional TV that distinguishes the smart TV. It is a pity that there is not a good video game in the country that is well known, and any good video game equipment.

In the 2013, the Millet television generation was introduced as a "Super game console". In the second generation of Millet TV, this concept is no longer mentioned. The same is true of other manufacturers.

Vi. stock market and stock market

The usual view is that the TV box is aimed at the stock market of TV, and the intelligent TV machine is aimed at the stock market. But this year, smart-TV prices are S40 (999+980). At the same time, the advantage of the cheap generation of TV box is no longer obvious, because the box hardware computing ability to improve has not much significance, viewing experience to enhance the main dependent screen.

Second, the Internet on the full range of products involved in the real user according to time cutting. The user's TV viewing time is divided up by PC, mobile phone, tablet, the overall demand of black electricity market is declining year by day.