Small Gift type site SEO case analysis

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To come to the point, the author recently contacted a small gift website, analysis of such electronic business site, to tell the truth I am inexperienced, often time to do business station optimization, suddenly feel no way out. From what aspects should analyze this kind of small electric business station? Although you can follow the analysis of the idea of Enterprise station, but a lot of details of the problem can not be copied hard set, because such sites usually product page more, the specific situation has to be specific treatment. This fluffy net sales are mainly small gifts, the page I have a general view of the next can be divided into three categories: Product page, topic page, label page (in fact, is the category page). Analysis of any site first have to master the basic situation of the site, this point from some basic data indicators can be discerned, such as: The number of pages included, Baidu weight, domain name time, and so on, the following is the author's screenshot:

Figure I: Site collection and back-chain data

As shown in the figure, it is not difficult to find this site is relatively low, compared with the total number of pages, the rate is not ideal, the site domain name time is less than a year, not an old station. The current Baidu weight is the 2,PR value is 3, why many pages are not included? I guess the most likely reason is that the picture on the page is huge, and the original text content is relatively small, such a page is not easy to collect, how to solve this problem? The only way to improve the quality and weight of the page, Can increase the description of the small gift text, these descriptive information is best original, do not copy and paste on other sites. Also can add an article column on the website, the author notices this site has a discussion column. A bit like a forum, in fact, the forum to integrate into the main station is also the line, in the main station to call the forum quality posts, in the article page appropriate to the product page to do some internal chain.

But this site on the article page is not much, some estimates are not original content, in fact, these articles page is not an important page of the whole station, the most important is the Product page, topic page, label page. The collection of these pages is not very good, the author noted that the URL of the label page with the Chinese character name, although such a URL structure will be included in Baidu, but it is recommended to change English or pinyin. Label Classification page do very much like beautiful said style, but some URLs did not handle well, with the PHP dynamic page, and with several parameters, such a URL structure is also detrimental to the collection. It is best to replace the static page URL structure, these are web site technology issues, should be avoided. As for the topic page and product page, I feel good processing, the left side of the display of merchandise information, the right side of the latest comments on the information, the user to comment. So for a site critical navigation, this site is how to design it?

Figure II: Navigation section screenshot

As shown in Figure II, the site's navigation part of the main navigation and secondary navigation two parts, leading navigation does not look so beautiful, font size is not the same, if it is to highlight certain columns, then on these columns, the author thought should highlight the column is a birthday gift, Valentine's Day, Gift Street theme, These three columns are the most important columns of the entire site. As for "discussion bar" and "Gift Street" do not need to highlight, in addition, the secondary navigation shows a part of the label page, or classification page. But I feel that this time the navigation shows a little bit of data, the secondary navigation is to guide the supplementary, in order to facilitate the user more quickly find the information they want to find. For this gift site, you should show those popular gift categories, such as: Holiday gifts, gifts and so on, you can follow the "beautiful said" navigation design.

This navigation to the author's first feeling is not prominent, the font is not obvious enough, the style is the same, because the first page shows a lot of pictures and text, a new user, may be temporarily unable to find the navigation. Of course, if you are a regular Internet users should be able to quickly find, there is a very small details of the problem to be noted, the search box in the design, the habit of the search box to display the prompt text. For example: Lazy to find, I want to search gifts. Such text after the mouse clicks will automatically disappear, generally is such a situation, but this site to ignore this small detail. Need to delete the text inside the search box, and then enter the search keyword, although the design impact is very small, but the user experience is sometimes very detailed things.

The above I casually talked about some of the station's views, because the time relationship has not been able to in-depth analysis of the site, if you are responsible for optimization of such sites, may take into account a very small place. SEO people or to communicate with the Web site designers, how to achieve better results, integrated to consider the user experience and SEO, the two sometimes there will be some conflict. SEO people can not just want to do the content and outside the chain, user experience is to be considered things, this aspect we have to learn more. Article Source: Gift net http://www.mvomvo.com/Small compilation write publish reprint reserved address