Snapchat discover budding, advertising income of about 5.1 million dollars a day

Snapchat's Discover (similar to the public account) budding achieved good results, although the price is a bit scary, but advertisers are willing to buy, after all, early to participate in the number of advertisers limited, the first advantage to make it willing to bear higher costs. No wonder Ali is willing to extravagantly.

According to the Re/code informant, Snapchat's ads are priced at $100/thousand, almost twice times as high as premium video distributors, and several times more than the price of pure Web advertising. The average income of a single reading is 10 cents, the informant also said, depending on the media category, the total number of reading per day is about 500,000 to 1 million, that is to say, the total generated advertising revenue of about 50,000-100,000 dollars a day, and no previous rumors of 750,000 dollars so exaggerated. But Recode did not say that the media number can be pushed to send a few messages every day.

The media number and Snapchat are divided into two different ways, depending on who is responsible for selling ads. If the media number of their own sales, they are 70% of the advertising fee, in this case, the media can be the sanpchat of their advertising bits packaged with other platform resources to sell together, if the platform sales, divided into 55 open.

According to the operation of these months, the media number has a corresponding flow model, it will give advertisers a guaranteed reading, if not to achieve this amount, it is said that after the end of the 24-hour media will be extended release time, until the reading volume standards.

Source: 36 Krypton Http://www.36kr.com/p/220505.html