Social networking: a soccer social platform for the O2O: complete the closed loop, with revenue

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At the opening of the "Little Social" project, the first event to be unveiled should be a dating application Tataufo from Tsinghua University, but the upcoming "TMT Black Horse Competition" project in Wuhan, "Le Qi football" is a bright, see the small social O2O closed-loop mobile community play, so decided to let him insert a team.

Lechi Football is a social platform for football, founder Chuchu is a. Now "Le Qi football" has gone through the mobile internet O2O closed loop, community users to organize offline activities, and rely on this O2O closed loop, Lechi has been 60,000 per month of water. It is expected to double the level of activity and income this month.

The following is the dictation of Chuchu, who told me how to make a O2O closed-loop football social platform:

Successive entrepreneurs

I was a student, in Shenzhen University during the start of business. Big Three o'clock and students to build a team, began to do technical outsourcing services, to Southeast Asia, Singapore, the Pearl River delta some enterprises to do technology outsourcing.

Then we began to do smart routers, probably the earliest one of the team to do smart router, because there is no experience, do hardware and very burning money, we have to do outsourcing to make money to burn out. Although the smart router did not succeed, but also let us accumulate some fame in the Internet circle, a lot of people began to pay attention to us, many well-known angel investors and investment agencies have known our team.

Because I am a football lover, I am ready to do a football project. In August 2012, our team began to do the current entrepreneurial project "Le Chi football", after graduation has been continuing the project.

"Le Qi football" is a mobile internet based football community, users can organize the game on the platform, access to football-related information. "Le Qi football" based on a social system of football enthusiasts, users can go to the inside of the war, and then under the line PK.

(Chuchu, founder of Le Chi football)

The beginning is social strong O2O mode

We use our own to outsource the last remaining money, as well as some of the money raised to start a business.

We first try to promote the way, very o2o, we take the material directly to the football field to do promotion. Those who often organize to play football, see through our platform to book venues cheap, and facilitate the organization, as well as prizes, will generally download our application.

Users have to organize a football match may be trouble, first to gather good players, and then find opponents, find time, find the stadium, now in our platform can quickly fix. When users tell us when and where they want to play, our application can help him arrange it.

We are getting cash flow by helping users book football pitches, proving the viability of this model. We started looking for angel investment and finally got a millions other angel investment.

O2O model to help the stadium build user system

For football pitches, we can first bring them customers. Football fields are often idle, the former stadium rental is very traditional, basically rely on the telephone appointment, they manage very primitive, sometimes customers are late, or about not to wait for a situation often occurs. They don't know exactly who is going to play football.

And our app is to give the stadium owner a user management system, he can systematically arrange the stadium, even know who is going to play, how many games and so on. Because the football is very antagonistic, so there are often fights and riots, the users have bad records, the stadium can be refused. Users who are often consumed can also receive preferential treatment.

At present, we have signed 330 stadiums in the north, and the monthly activity is 60 games per month. We plan to expand the business this year, the development of Wuhan, Xi ' An and other cities, the number of court contracts to increase to 660, to achieve the monthly active degree of 120 games.

Now in the North Canton, playing football is a high consumption of things, now in the first-tier city playing a ball venue fee may need 800-1000 yuan, on average, everyone may be 50 yuan. And the pitch was decided, and the participants had to pay for the transportation, or the car.

(I black horse note, according to 1000 yuan per game of venue fee calculation, le odd football month water has reached 60,000, for the social network of the general to burn money business model, Le Qi football is very wonderful. The strong line features of sports let Chuchu do this, by organizing activities to obtain cash flow. )

Establish a database of football games

In addition, our football social platform can also record the user's complete game data, how many games, how many goals, how much exercise, and so on, why is Chinese football behind? Because of the lack of complete football data, 1.3 billion people could not choose 11 players who can play football. We also work with football matches across the country, and third parties can use our data to record the game, players and so on to facilitate their complete understanding of each player.

Our next two goals. One is the largest mobile community to do football. China has 200 million fans, 30 million football players who can come to our community, have content, and can organize football. The second is to build a database of Chinese football players system.