Social tour giant Zynga market Super EA Shameless claims no harm to their wealth

(Compile/Sky small white) Some unscrupulous game developers to make money for a variety of behavior players have also seen a lot of, the most common is a "dark wing" company every year to take out a famous cut-fry game.　　If there is a player on the above behavior that "dark pride" is not honest, then I will introduce you to the company can let you see what is shameless limit. In March this year, social game giant Zynga submitted an application to try to get a patent for the technology that uses real money to buy virtual money or chips in the online games. and take "Happy Farm" (FarmVille) and "Zynga Poker" as an example to explain. The application also notes that the "irrevocable virtual currency" and the "redeemable poker chips" were invented by Zynga and owned by it.　　The patent also suggests that Zynga may set up a fraud-prevention system that prohibits players from using cash to buy virtual currencies from other players. If there is a player on the above to see the dizziness, then it does not matter, I use some simple words with you describe the content of the patent: "Money to buy gold is my original," Farm Town and "Zynga Poker" can prove this point. Who after the game to follow me to learn, can! But pay first. Also, you players can only buy gold coins from my hand, if you dare to buy other players to buy low-cost black gold break My money, I will seal your number! "People in the industry believe that if the patent is approved, the large multiplayer online role-playing game (MMORPG), which relies on the player's micro-trading, will suffer great damage."　　In fact, there is no need for the industry to comment on, all the players know that the patent once passed, the victim is who, after all, wool out of sheep in this sentence we have heard. Now, the shameless social-networking company that has no one to go right has come up with new news that Zynga's market capitalisation has gone beyond EA to $5.51 billion trillion after successive fundraising and acquisitions, while EA's market capitalisation is 5.22 billion dollars. Since March 1 this year, EA's share price has fallen by 6.3%, while Zynga's share price has almost doubled.　　The showdown can be summed up as the rise of social gaming start-ups and the fall of traditional video game giants. After Facebook and Zynga, almost all the publishers saw the treasures buried under social elements. In fact, every business in the industry has begun to become "socially". ThinkEquity analyst Atul Bagga said that in the beginning, wanting to be a successful social gaming company requires expertise, but as the market matures, it becomes the need for intellectual property and content. That means it's getting harder to rely on social gaming to get huge profits. But even so, the social process is still in full swing, even EA companies have been actively trying to gain a foothold in social gaming.　　The company bought the second largest social gaming company, Playfish, at about 400 million dollars last November. Zynga's rich history can be called a history of wealth, only 4 years to achieve today's results. But Zynga is still a long way from catching up with Activision ($ 13.9 billion trillion) or China's Tencent ($ 43 billion trillion). (Edit/Ming)