The quarter-on-quarter growth rate rose after the previous quarter's fall, reaching 34%. (TechWeb Drawing)
Sohu released today's unaudited 2012 second quarter of the financial report, the report shows Sohu's Sogou company's second-quarter revenue reached 30 million U.S. dollars, compared with 2011 growth of 123%, compared to the last quarter growth of 34%.
Sogou revenue accounted for Sohu's total revenue of 11.7%, is Sohu group's fastest growing business. The remaining brand advertising and online game revenue growth rate of 2%, 35% respectively.
Sogou's products include search, browser, input method, and so on, the second quarter of the search revenue of 29 million U.S. dollars, compared with the same period in 2011 111%, compared to the previous quarter growth of 33%.
Sohu Chairman and CEO Charles Zhang said: "The overall performance of Sohu group still let us feel gratified." Search and online gaming business are on the rise channel, Sogou revenue from the same period of a year again showed three-digit growth. ”
From Sogou's revenue changes in the past 6 quarters, the year-on-year growth rate fell, but remained at a high level of more than 100% per cent, and the quarter-on-quarter growth rate rose to 34% per cent after the previous quarter's decline.
In addition, in the second quarter of 2012, search and other business gross profit margins were 44%, the previous quarter was 39%, and the same period in 2011 was 40%. Gross margin growth is mainly due to the increase in revenue from online extension services.
August 2010, Sogou from Sohu split and independent operation, Sohu chief technology officer Wang Xiaoquan as CEO. At present Sogou has surpassed Google China leaped second, become the second profit after Baidu's domestic search company