Sohu: From the media into the mobile internet

Mobile internet has become a new battlefield for video site competition. December 27, Zhang Http://www.aliyun.com/zixun/aggregation/5351.html, chairman and chief executive officer of the Board of > Sohu, said that the real blowout in mobile internet is now The media will be sohu to seize the mobile Internet market entry point.

Traditional media and Internet companies have seen new opportunities, many traditional media have even started to launch their own apps a few years ago, but so far the model has not been significantly rewarded, and on December 15, the world's first exclusive ipad newsletter, which was also expected by News Corp, was the daily Formally declared closed.

Analysts believe that the advantages of traditional media is content, and the new media focus on technology and costly channel input, there is no large-scale capital investment, technology updates, maintenance, optimization are difficult to continue the bottleneck.

In this respect, Zhang is not worried, because Sohu, including Sohu News client, mobile phone Sohu, etc. around the mobile media layout of the product has accumulated hundreds of millions of users, a solution to the problem of user coverage, media subscription model to solve the media's brand independence and future profit model problems, Therefore, the relationship between Sohu News client and traditional media becomes more than just the copyright purchase, but it forms the cooperation and win situation, which is the reason of the rapid rise of Sohu news clients.