Some fault-tolerant design of foreign web shopping Cart

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

With the development of Internet, more and more people choose online shopping. And the user experience design of the client website is directly related to the user's experience of shopping in the consumer website. A good user experience to a certain extent to allow users to use the Shuxin, the convenience of purchase, thereby indirectly improve the user for the purchase of merchandise payment conversion rate; Bad user experience may indirectly reduce the user's conversion rate for the purchase of goods.

The design of fault tolerance often manifests its value when the user does not follow the correct operation. Users always want to get a smooth experience when shopping, rather than always prompt me "This is wrong, here is wrong", so there is no doubt that users feel that "this broken site said I am low IQ", thus stopping shopping, also caused the conversion rate of the site has become lower.

Today, we take a look at some foreign consumers web shopping cart fault-tolerant design. Perhaps, some foreign fault-tolerant design helps us to enhance the user's shopping experience, lets the user pay for our design.

1, I also want to buy other things, don't bother me

Recently, in order to purchase related supplies for the baby, so chose to "red children" on the purchase. But the experience really got on my nerves. My goal is to find something I need and then pay for it together. But the red child only provides a "Buy now" button, so I must first click on "Buy Now", and then the site automatically jump to the shopping cart page, but I have to click "continue shopping" to return to the previous page, and then to select other products. You can imagine, I want to buy more than 10 items, how much do I need to operate? I would like to hang up the product manager or interactive designer of this site. Perhaps this product manager or interaction Designer does not imagine that other sites offer "buy Now" and "Add to Cart" two buttons to the user, and feel that providing too many buttons will cause users to get bored, but he can do so like the following website.

Take a look at this, a purchase page for a website about the production of a product.

This site only provides a "add to Cart" button, after the user adds the item to the cart, the shopping cart icon on the top right will float out and tell you that you have added the item to the cart, you can pay for it now, either ignore me or turn me off to find something else.

I like this design because it doesn't bother me to go shopping, just like I buy a bunch of things in the supermarket to pay the same, not every time I say to me: Hey, friend. Do you want to pay for this thing? I have to tell him every time: I'm sorry, I have to buy everything and then pay. In that case, I guess I'm not the only one who's mad.

2. Don't always tell me wrong when I make a mistake

When shopping, we will inevitably not choose the right choice of things to click on the action button, so the system will tell me wrong. OK, this is very normal, I am glad that I did not let my error operation cause I do not want to see results. But why not tell me what went wrong before I made a mistake?

Or this site, let's see how it's done.

When I forget the amount I purchased, I would like to add it to the shopping cart, the mouse just moved up before the operation of it told me, please fill in the quantity. At this time, I remembered that I had forgotten to fill out, so I returned to supplement my unfinished operations.

Perhaps this is not as good as having a lot of content to fill out or choose from, but after all it tells us a new solution, doesn't it?

3, if I am wrong, please tell me clearly wrong

When we shop on the Business-to-consumer website, we often come across a few less choices or less filling situations. Some websites will pop up a Windows pop-up box and tell me, "Dude, there's something else you're not doing." So, I had to close this cue box, and then honestly go to what I did not finish. There are also some sites that will refresh this page. If it is just your speed in this moment slow down, this page has not been refreshed, you will think that will tell you the next success, to pay, there is a line in the presence of a word: dude, there are some things you did not do. How did you feel? Did you have to beat that interaction designer or product manager like I did?

Now what we see as a common practice for a Web site is to give you a red wireframe marked out in the wrong place, so you know where it is. Look at the website below, will it make you feel better?

This site did not refresh me after I operated the entire page nor gave a rude pop-up error prompt box. It tells me what's not working directly on the Add Cart button and signs it with a red arrow: Hey, man, that's not a choice yet. Do you think this is good?

Original: http://blog.sina.com.cn/s/blog_8c41f1ba01015yse.html