Some ideas on the promotion of Educational training website

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Have been more optimistic about several industries: education and training, car business platform, tourism, beauty Car website has been my relatively optimistic about the industry, after all, many people to earn money is the concept of a house has a car, tourism industry relative to their own understanding of relatively already done very wear, cosmetic surgery, the industry will be a good development point, But relatively high safety operating coefficient, even do the network of cosmetic plastic industry! One said to pull far, write this article is mainly on their own education and training in this industry is a layman on the current to see some of the problems of education and training sites in the promotion of the site need to pay attention to or consider some of the issues, Of course, the actual operation must be more complex! As a personal webmaster, I think the early operation is still feasible, the latter is not the operation of funds I suggest there is no need to read this article!

First consider how the site is profitable

If it is a personal webmaster, I would like to educate the Web site or more focus on the alliance to rely on the interests of advertising, so relatively low cost, easy to grasp, later Web site can find some direct investment in the university to earn advertising revenue, similar to ADMIN5, of course, you have the right, People can use their own web site to open a small training course that money will be faster.

The second type of profit based on the Web site is like the author of my environment, there are entities of the Institute (www.whycdm.com) exist, there is a complete system but must have a website in the general personal webmaster Development to the later only this strength. Say the profit channel should start to talk about the theme of the article on the application of input and output in the website promotion, have done education and training webmaster know: The Web site to make money must rely on traffic, through the conversion of traffic to obtain effective users, many industries are interlinked: The consultation amount determines the conversion rate of the site users!

From the website construction aspect how to be advantageous to the consultation quantity production? (the promotion way of low cost input).

1. Website optimization

Remind you of the time, because SEO cliché topic, I will not expand to say.

1 Choice of space operators

2 Page Opening speed optimization

3 keyword Optimization

2, the website daily Maintenance

1 Website Content Update

2 website Run check

3 website Security Check

3, the content of the website

If you can put in, find 10 editors, each day to update 100 articles, I think more than I said. Internal construction, but also need to consider external factors outside the network promotion (high cost investment promotion way).

Search Engine Promotion

1 Network Advertising

Baner, text chain, news, hard wide, video

2 Precision Advertising

Dotting, Ray Eye, narrow sue

3 Soft means

BBS, blog, Mass software, press release, etc.

4) Links

Social people and the promotion of relationships, as much as possible to leave your website information, the use of people and networks can be very good to create word-of-mouth effect.

Something: education and training and other industries is not the higher the flow the better, because blindly create traffic, the final effective information is not monitored, easy to cause the loss of confidence in the flow of results-oriented, blindly create traffic, and even have very rigid assessment standards, such as: How many stickers a day, to how much traffic. The result is that the network promoter only pays attention to the traffic, but not to the final conversion to the effective amount of data. The direction of dislocation, the result naturally will be biased, the initial goal of our publicity is the amount of effective information, the ultimate goal is the number of potential customers, transformed out how much, the day IP800 car website still operating 5 years, some people feel incredible?

Blind to create traffic problems: poor quality, customer service busy, no confidence