Some suggestions on the revision of some well-known Chinese business-to-business

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

"Operational Reference Recommendations"

1. Business treasure: After the user volume up, start to do vertical industry portal (this you can consider the start, let each industry accumulate, forming a number of core circles); In addition, to join the enterprise SNS concept, business treasure has a more famous column called "Business Circle", you can pay attention to,

2. Ufida: Recently in the push "Ufida uu community", but also the business circle is this idea, you can see (business people on this piece of demand is quite large, and Renren, Bo and do not provide such services, business-to-business social is very sticky)

3. More than: Shop after registration, according to a class of industry to put search ads; some customer stores can directly participate in advertising (a more than there is a product called business opportunities Bao, sales, you can let customers choose the key words to quote a package of annual prices, orders directly to the store to put Baidu Google Sogou bid); Join Baidu Net Alliance ( A more than a lot of sites within the page itself to participate in a number of Baidu Network Alliance, this also strongly recommend you to consider, because Baidu's status and resources can not contend with, at present it is better to let people out of the crowd than the active closer to the point.

4. HC NET: Buy news recommendation (recommend customer information to the merchant, in fact, is the supply and demand information of the building, you have to register the purchase industry attributes, and then he will be the new registered information in the corresponding enough to ask for shop background recommendations, and often remind you in the background to publish procurement needs "Note: Now the domestic market is basically saturated, Many industries are too busy to find customers to worry about.

5. Some other small station brings me the train of thought:

A. The time before optimizing the nozzle, in the "Water Spring Net" registered account, not a few days, their customer service immediately add me QQ chat with me. There is no sell products, but simply know how I register to use the store, and let me provide some use feelings and suggestions, but also in the column page for one months of advertising, this idea is very good. Registration, QQ number as an important option can be placed in the obvious position (personally feel more important than the mailbox, but Tencent will block a lot of e-mail addresses, so the registration of mail verification to retain, and prompts the user if the registration can not receive mail, please go to the "garbage bin" view or provide another mailbox)

B. Punching system: This is found on the net, you each line to play a card, put you forward once (this is similar to some of the business-to-business update shop information, but he put the button to a more prominent position, and by scoring points to guide the user more landing, did not refresh once, Through the code to make the shop home page appropriate changes are more conducive to search included)

C. Reward system: Which website forgot, you each sends a news, the product, the supply and demand, will give you the bonus points, adds the integral may redeem the station service (especially buys the advertisement), but also may learn the microblog "the Medal" marketing method.

D. System to encourage users to promote platforms: This is found in the Chinese manufacturing network or the World Factory Network, you register, he has a task, let you have generated a piece of code (including the platform name and store address URL and brief agitation description) to share in the QQ space and micro-blog, you post, His system checks to give you bonus points.

E. Word of mouth: on the site, when you register, he has a survey "How do you know about the margin:

A. Frequently added margin member recommendation (to fill in the ID number, after the success of the ID plus points, but also to you plus points)

B. Web search

C. Friends recommended

D. Other ways ", and invite you to send the registration link to your 5 friends QQ or mailbox (registered URL contains encrypted authentication code, each through an automatic to you plus points)

F. Encourage the release of news and supply and demand information: this point, hundreds of nets, many sites have done a good job, every time the release of supply and demand are new, this demand/supply is valuable, similar to the classification of information functions, can live a good search included.

G. Comments: The public comment Network, Yahoo Word-of-mouth Network believe you have been concerned about, this vertical localization of the shop is very meaningful, both increased user interaction, but also good to the fittest.

H. Search submission: The year before last I used the net when I found, I registered the creation of the shop, he unexpectedly prompted me to the major search submission, and the function is very good, many platforms also provide similar to the SEO suggestions and functions.

I. Links: This is your version of the revision of the time to do the most bad, blind link is the wrong way, this time when the revision, the importance of friendship links, the general revision after the weight is easy to be affected, many people also because of the other side of the revision and active removal of friendship links it ~ talking about here, repeat: when the revision, Try to keep the focus of the column under the URL does not change (this has a challenge, you can in the revision of good planning, in addition, the use of a three-level domain, such as the creation of the store is assured that he bound three level domain, so many resources put waste ... J. Certificate verification: This will be more troublesome, I put it in the end, because it will affect the use of users (Alibaba, Ming million now do, you I do not recommend death, or will refuse a lot of users), you can learn similar to the World factory, if you submit certificate qualifications, and nuclear testing can give you a lot of points, Let you use the store more features.

"Functional Reference Recommendations"

1. Easy-dimensional enterprise network: "Sparkle: Build stations and templates" before the shop management is very flexible, now directly out of the "build station ABC", the template is very beautiful, even more than many independent web sites. This is a big attraction. Business-to-business registered enterprises are generally very important to promote SMEs, because it is much worse than large enterprises and accumulation of resources, so each of the promotion of low-cost opportunities for them are very significant, this good words, you can give a lot of xx net. "Personal advice, if you can achieve a custom shop template is better, can guide some people to create style, similar to Sina Sohu NetEase blog style, create can be recommended to share." 】

2. All kinds of network: "Shining: Search Rankings" This is difficult to do, and very vulnerable to the pressure of Baidu, but still should be fully considered (similar to all kinds of nets, jaunts, youboy These websites after the registration of the store is ranked before, my long-term observation is that they have a lot of cheating suspicion, but the means is very high, They through the program to achieve a large number of station columns and page information exchange, the update of the head label and the exchange of the tail information to obtain frequent access to search spiders, create snapshots to update the illusion; In addition, through the registration of membership information according to the rules form similar to the supply and Demand page, company page, new member, industry page, News classification page so many Category page, and as new members to join the old Member Update shop and update the program so that these "column page" frequent refresh, access to search spiders frequently, and only to encourage users to constantly update, there is a website [specific which I forgot], in your update shop page tip: XX network is not to do SEO, To get a better ranking of the search, please try to perfect the contents of the store, often released new product supply and demand, corporate dynamics ...

3. The above two points basically represent the needs of users like me (again, small and medium-sized enterprises, his biggest demand in the network is not the experience of many rich functions, the most direct is to help him promote the company and product services, if the registered shop search company name can not be found on the home page, then I can only say that this platform in the SEO is a failure ......) So once again I propose this, nothing more than the meaning of your platform to survive to the user's value, in addition, to do this strong proposal to join the Baidu Network Alliance (a more than is an example, his former ranking weight is very high, and then Baidu to the whole, but they joined the network Alliance, the weight back a lot, and found that they shop small cheat [ Found them in the shop head tags and tail stacking keywords] can be Baidu snapshot tolerance.

4. Summarize the current common function points:

A. Intelligent Building Station: The above has taken easy-dimensional enterprise network description.

B. Supply and demand and classification information: HC network, such as the example has been explained. Of course, this is the key to Business-to-business now.

C. Picture channel: The rich display of the picture (to HC NET and Sohu blog, Sina blog, Sina Light Blog For example, why their picture column weight high?) because the search engine contains the picture itself facing difficulties, coupled with most of the text, the image column to do a good job appears to have advantages, The shop picture page of HC NET does like slide play, this user experience is very good ...

D. Blog: This does not say much, see "Enterprise Blog Network" of the successful operation can understand, in addition, to Ali, the end of the earth they also join this piece, the advantages I will not say more.

E. Community and Pan-SNS: This is now the reality is no longer a trend: you see a lot of platforms through the circle, community and other forms of SNS route, the previous mentioned Ufida, business treasure are typical.

F. Industry Vertical Portal: The reason why the industry website exists and develops continuously: business has "relative boundary", the so-called interlaced GE, the aggregation of the industry will not have the fundamental change. (Take a serious look at business Bao this two years more and more time to launch the Brother industry website, are registered members of the information to achieve the platform itself to enlarge the value and expand the impact of very good ideas)

G. Statistical analysis: This is not enough attention, but with the maturity of the network, he is more and more valuable (there are several platforms to provide, this will not be very complicated, I often see webmaster nets, from the site log log can be statistical analysis, the need for procedures to do support), this not only attracts users attention, can also help users to better adjust and improve the shop; H. Map annotation: This has some platform to use, I personally feel very good, because including many enterprises stand in, they do not provide map signals, and many companies are often very covert, customers look for a problem. I. Open platform: Weibo channel, microblogging application, Baidu FAQ ... Now the big companies to open for the name of the cage Poly Webmaster, a single site more and more like or Sizhan, rather than behind closed doors, better to let go, open on the open, retain the user is the most fundamental.

5. Other functions that are more exaggerated: Explain first: The operation of the enterprise is nothing but the good combination of three resources of personal belongings, he needs enterprises in the marketing and management of two have sufficient capacity, the most also basically determined for the enterprise service ideas: What to do and how to do the problem: A. Need: Talent and labor; Financing, loans, borrowing, raw materials, equipment, business services; B. Do: Design research and development, production and processing, packaging, transport warehousing, after-sales service; C. Narrow sense of "marketing" (different from marketing): Sales system construction, investment, join, shop goods, sales, advertising, promotion, event planning, exhibition, etc. d Management: Office efficiency, business knowledge, business experience ... E: Generalized marketing: What to do and how to do the above things well.

A. Talent column: This has a lot of recruitment sites, do not imitate others greedy long, do the recruitment of small and medium-sized enterprises to help, for example, migrant workers computer operation is not how, you let people fill in a pile of resumes information that is nonsense, you do simple: I am who, what can be done, the treatment of what the requirements are enough ... You can fill out a few items online.

B. Financing column: You can see the Lanzhou SME Network (when the original negotiation, their director most stressed that this bone stubborn, not easy to chew, but need more people, SME financing this piece of products, you do not need to understand the 1:30, simple point: I need money, how much money, what to do, what collateral on the line, Let the change of people simple, selling a lot of people, Big Bank insurance company, small have individual usury, this piece of policy in loose, this site some ideas can be referred to;

C. Business services: This new column I think is good, basic skills can be, and service characteristics are obvious, if the consideration of promotion, can appropriately add a column to put some business stories, management knowledge, management tools (simple and easy-to-use), it can be convenient for some users. In addition, can highlight the logistics, logistics to the current enterprise important degree is serious.

D. "Show": this individual feels very necessary to do, and is the form of independent columns, Alibaba when the promotion is run to the major exhibition Group A stall promotion (listen to a customer here), the exhibition is a number of quality companies in the industry to promote the channel, the exhibition is the industry direction of observation, I do not have a more detailed observation of how to do it, you have discretion. E. Instant Messaging: This is a good thing to start with, the client is an anchorage. Try to do something unique, in the site can be reflected, for example, "I want to inquire" directly connected to the registered member of XX, and customers can not need to download XX, you can directly message to the registered member of XX. Do not take the route of QQ Ali, the cost is not very meaningful, you can refer to Baidu Business Bridge (do Baidu to promote the Enterprise website general Install this thing, you can look at research and research).

F. Payment: This, generally business-to-business bulk cargo payment is not easy to choose a third-party platform, but you can consider the development of a "margin or intention to deposit" functions such as, by paying this piece, can better lower the interests of both sides of the policy, around the integrity to do, this is the advantage of Alibaba, it may be laborious to do, But do not greedy, pay is a cover, to facilitate the use of members, can let him throw in some money is the hard truth, then this money to do? They trade both sides of the credit guarantee, in case of return, Buckle point logistics fee, in case the goods have problems, deduction point loss fee.

G.saas Software Leasing: This has been doing, Ming million and IBM in this project also has cooperation, but wrong to do misery, to attract small and medium-sized enterprises in addition to "financial management" (such as invoicing), individuals feel that there is no other practical value.

"Architectural Reference Recommendations" I'm not a professional, just a mention

HC NET, Ming million network, business treasure

1. Database schema: I don't understand this, but you can move closer to cloud computing, allowing distributed data deployment to improve site efficiency and speed of access.

2. Website column structure: Business-to-business has stereotypes, there is nothing to say, the search box on the key navigation less than a few, but the navigation bar where the column can be considered rich.

3. Interface design: I would like to explain again, your current version of the homepage is too light, no appetite. The platform has not yet done, take the high-end route is in the refusal of customers. Make a little fancy: because people are very vulgar, including a lot of dirt boss, you make clear the atmosphere of the singles, people instead feel that this site seems not how, not how many persons play ... Of course, the details of the processing, you do is still very in place, appreciate!

In addition, I would like to say: about the forum, a lot of business-to-business do not do this piece, I am here to raise your attention is not a forum recession, but the value of the forum has not been better played. I built a client a while ago (decorating, running a small company's network to promote a little ability, there have been successful cases, he gave me a lesson: Do the Internet must have the idea of the Internet, the forum is the Internet development so far, has not died of the application, the Forum of users of the communication between the written expression, is called "interaction" Do the most prominent Internet functions, the forum to buy can stick to a part of the user, but also objectively increase the frequency of site visits and search included.