Some suggestions from POF to Chinese dating websites

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Meet the needs of users, the site can be profitable

PlentyofFish.com is the largest dating site in North America, with a revenue of 500 to 10 million dollars a year, with an average of 45 million visitors per month, with a 30 million visit per day. The site, which is valued at billions of dollars, employs only 1 people, the founder of Markus Frind,pof, 100% free, and all revenue comes from Google ads. POF has no special features, but in detail, every feature, every page layout, is focused on how to let users quickly find the ideal date.

Believe that most of the domestic dating sites to establish a website with POF hold the same purpose, but with the development of the market, the site will generally look more to their own profits, but neglected as a marriage dating site itself the most core value, leading to the domestic marriage and love of the deformity status quo: cheat marriage, wine, sex trade, sky-high high-end hunting marriage rampant , the station each kind of advertisement corners, blocks the user to contact the channel, the organization line activity's goal also only is purely in order to let the user pay, but no longer pays attention to the user benefit, the user experience, becomes the typical interest pursuer.

It is undeniable that the marriage dating market is currently experiencing bottlenecks in the profit model, we must seek new breakthroughs, but if marriage dating site only to consider the profit and not from the nature of the user's love and marriage needs, will go to complete failure.

POF makes Free the most effective business model, the model is being paid attention by some of the emerging websites in China's marriage dating market, such as the introduction of free love and marriage dating platform classified information website NET, the flagship women's rights promised permanent free Amoy network, but this kind of site can be in the dating market to explore the success of the model, remains to be seen

Never ignore the value of word-of-mouth communication.

POF in the propaganda by the user Word-of-mouth spread, this for the current wantonly advertising of the major marriage dating site, is undoubtedly a heavy blow, on the contrary, a site only a variety of user experience is done, and really meet the needs of users, in order to spread through Word-of-mouth for the site to bring new users, Otherwise the word of mouth spreads out is the negative effect.

Just think, to a good margin of domestic major marriage dating site, if not do a lot of media publicity, relying on Word-of-mouth transmission, how many new users can bring? Good margin potential chaos has been through the user's spontaneous word-of-mouth dissemination in the network has been widely disclosed, the negative impact is obvious.

For the value of Word-of-mouth communication, Microsoft has also had a good example, Microsoft's Vista operating system because of poor security, low compatibility, slow and so on, although in China sold, but because the first use of Vista user experience is not good, the mouth phase to most users left a bad impression, The use of Vista in China is much lower than in other countries, Mike Nash has concluded: "In China, Word-of-mouth transmission has a very strong influence." For example, the author mentioned in the above Amoy man nets, almost see what the site has a big publicity, but on the Alexa rankings, it is undoubtedly the largest marriage dating market of a dark horse, and the author of its concern, but also from the Webmaster Friends word-of-mouth dissemination, the website has a set of promotional money system for the webmaster, through the The effective registration of the member to get commission, friends made money to tell me, I also by the way to inform friends around, this kind of involuntary dissemination behavior, often than direct advertising to effectively.

According to the survey, consumers ' trust in media channels is ranked in the top five in order: friends and relatives ' recommendation, professional recommendation (non-sales), independent review of the publication, TV advertising, manufacturer or brand website. Ranked in the top three ways, due to a keyword, is word-of-mouth. "Do not advertise, concentrate on making products", has become the current marriage and love dating site urgent needs.

Easier to retain users than complexity

Open POF, you may be very surprised, this site can use two words to describe: concise, from the page design to the function of the website, including the ads on the page, are basics. The author believes that simplicity is a kind of life attitude, the more in the social complex today, the more need to advocate simplicity, such as Apple products, such as Chanel 5. See POF, its idea is simple, no outside is: free friends, dating, advertising to make money, its technology is not complicated, mostly if, while, for, the only focus is to optimize the database access, but it achieves unprecedented success.

To view our dating sites, can also use two words to describe: fancy, this aspect is the difference of cultural background, but on the other hand, also has a great relationship with the site itself: in order to increase user viscosity, in order to embed ads, in order to achieve more functions, in order to provide page entry ... It seems that every text on the page, every picture has its existence necessary, this requires the site "take its essence, go to its dross", as long as the site can meet the needs of users love and marriage, even if its function, page design is very simple, also not afraid of no popularity, and too complex site, but will let users have a sense of panic.

The current network to the user the amount of information is very large, in view of the same type of Web sites, users will not have much patience to study how a site should be used, and as long as the user loses a patient, you may lose this user forever.