Sony is trying to market the latest wearable devices on the market

March 4, according to foreign media reports, Sony said it will try to market the latest in the enterprise market, wearable devices, rather than just rely on the strong consumer market.

Sony's cautiousness reflects its view that the needs of the enterprise market were easier to assess than the broader consumer market at first, and Sony's reluctance to push heavily on wearable technology after a drastic contraction of handset business expansion plans .

In an interview with The Wall Street Journal, Hiroki Totoki, president of Sony Mobile Communications, said: "It's easier to tell how corporate customers use our devices. The biggest benefit of wearable devices is that they liberate users from both hands, and we It will assess which types of employees want real-time information and in what environment they need it. "

As the global smartphone market becomes increasingly saturated, global technology companies are fiercely vying for the leading position in wearables. Like Sony, smart phone leader Samsung has released several smart watch products, Apple will release smart watch Apple Watch in the next few days.

Sony announced two smart devices, a tablet and a mid-range smartphone at this year's World Mobile Conference but did not release wearable devices. Sony has said it will reduce the number of newly released smartphones and consider the product line too broad.

Shihiro Shusuke has also said that the current wearable devices on the market can not satisfy him, including Sony's smart watches, said the design of these products is not enough to allow users to comfortably wear them every day.

In business unit evaluations based on business prospects, the mobile division in Sony is just the third-line division. This means that they receive no special attention in obtaining investment. Sony's front-line businesses include PS4, imaging sensors and entertainment businesses.

Shihiro Shusu is optimistic about Sony's performance in the wearable device market. He said that as long as there is enough innovation, even if the investment is not much, a product will perform well in the market.