Speaking from the media, Gao is also the first person. His "Xiao said" unexpectedly did 500 million browsing volume, Gao Why so red?
A name @ Xuan said in the knowledge: long not handsome, do not attract hatred. Of course, this is a joke.
Good eloquence, can tell the story of a lot of people, such as Cui, Suan Tao, Lao Liang, Wang, Gao is not the most handsome, is not the best eloquence, but is the most fire, can be said to be "a person's TV station."
Why?
From the product manager's point of view, Gao this product has 3 key points:
1, video from the media is a windy mouth.
Gao famous early, from 1994 published "Campus ballad" to 1996 's personal work set "youth without regret." Later, the transformation of the Internet, 2000 in Sohu as director, 2001 in Sina as the chief representative in the United States, and then do a Grand Chief entertainment consultant, to do A8 director. But again let Gao Red because of a product "Xiao said", and "Xiao said" behind the success is a tuyere: video site of the original wave, "these are relying on the original copyright chaos during the start of the site, in the accumulation of large sums of money to go back to the old studio." ”
Gao: Besides "Xiao said" this matter, we see the video site giants are competing to do original. Video site This industry in the United States is not, YouTube is everyone to clap their own play, Hulu is a big film companies to do. Because the U.S. state-owned studios, movies, TV dramas, talk show all the products have, but also have their own television and distribution channels, will not sell the copyright to the video site, said my Sony movies and you Warner in a website broadcast, unimaginable. My personal prediction for China's video sites is that these sites, which started out in the early days of copyright chaos, have to go back to the big studios after gathering a lot of money. I have talked to a few of the big guys, now should be in the video site to popularize the Hollywood studios management methods, production methods, financial measures, insurance methods and so on. They should be the future of China's Sony, Warner, Paramount.
The internet will certainly replace everything, at first people thought that the Internet can only send information, and Edison at that time that electricity can only light the same, who thought electricity can also shave? Chinese people used to take history as a mirror, but the internet this thing is epoch-making, so it exhausted my knowledge structure and the limits of my ability.
I like these big guys on the internet, they are neither the traditional intellectuals nor the traditional business people. They look at the world's sharp angle and the ability to quantify the people I feel particularly magical. If at the dinner table, usually I want to talk I can always say, but these people speak I would like to take a book down. These things are not nonsense, and eventually become a business they run. They gave me the right to speak, and if they did not, I would at best be like Mutsen, a week in New York to tell you about the history of literature.
2, to do any product, the first to spell pain point.
"Xiao said" the burst red, I think is Gao caught a pain point: unspoken rules, or stealth knowledge is a big pain point.
@ Zhang Jinyi in the message: Personally think, Gao Xiao said let those young people who do not love reading from another channel to get some useful and somewhat unpopular knowledge, do not love reading love to watch video love to listen to people speaking is our generation characteristics, we lack the ability to think independently, It may be boring to read these books, not to mention independent thinking, and high fat directly tells us his views after reading the book and he has some maverick ideas. If this knowledge is to be applied to the girls and sisters above ... Look at the high fat himself, his own words: "My wife all the world view and outlook on life are I built"
Gao himself also said: "After I was 40 years old, my own life is very clear, I am a performer." Not as young as I think I can do anything, I now do not start a business, do not run the company, I only performers, you run the good.
Do "Xiao said", the subject matter is I first with others at the table to speak out. I'm going to talk about it when I hear it's interesting. How do I get my knowledge? Read the book, Walk the road, see things. I have an advantage since childhood, the family is the Standing Committee of the CPPCC, and so on, there are selected literature and history. Chinese people have the tradition of writing history, so that the Kuomintang generals and what to write memoirs, but not to let everyone see, the compilation of information selected internal exchanges. Our family is to study science, no one to see, I am in there every day to see, Yo, with the textbook writing is not the same.
Our family eat most like to talk about foreign affairs, from the training of the national flag back to the capital, and then I have nothing to do the country's coal output steel production has been back. Our family hates the most nonsense, I want to know what, they will write a note for me, say this matter you go to see So-and-so academician, others study this lifetime. We all live together, through the gate to the gate of Peking University, or through the door into the Chinese Academy of Sciences.
3, a person's television station.
The progress of the Internet and technology, make the production simple, let the individual productivity, the innovation ability obtains the biggest release.
"Global entrepreneur" wrote a Gao article about a detail: the first to cooperate with the GAO of cool potatoes did not expect "Xiao said" will be so successful. At that time, when the cool editor Zhu Xianyang about Gao dinner, about three times, rarely in the domestic Gao have time to go. He also wondered: "What does Youku potatoes do for me?" ”
In the early days, Youku did not think well about what to do with Gao. Youku simply wants to cooperate with GAO, for content and cooperation, they are in a variety of programs, programs to coordinate. Gao thought it was too much trouble. "We have to get another shed for the show, and we have to rehearse for half a day." I said I'm going to make one of the simplest programs in the world and talk to me alone. Said Gao. Because Gao a person in front of the camera on the talk show cost is very low, Youku potatoes decided to do this program.
But simplicity does not mean shoddy production. But because of this light production, you can spend more energy on the operation of fans. Gao's fan positioning is clear: The group age is large, male-dominated, loyalty is very high.