Special inventory: Eight hot spots of 09 games industry annual Meeting

Online January 20 (reporter Trican) January 20, 2010, the seventh session of the 2009 China games industry annual meeting in the seaside city of Dalian Grand, Press and publication department deputy director of Sun Shoushan, deputy Directors Ko Xiaowei and other government leaders as well as grand, Sohu Tour, Jinshan, Giants, perfect time and space, Blue Harbor Online and Tencent and many other domestic network game executives attended the annual meeting.　　Online game channel reporter for your special inventory of the 09 games industry annual meeting eight hot spots. Hot one: Online games and related industries create output value of more than 80 billion yuan, deputy director of press and publication Sun Shoushan at the annual meeting summed up the overall performance of China's online games industry in the 2009. 2009 China's online game market real sales revenue reached 25.62 billion yuan, an increase of 39.4% than 2008, and led the telecommunications, IT, traditional publishing and other related industries output value nearly 55 billion yuan.　　It is expected that in the next five years the actual sales revenue of China's online game market will reach 50.8 billion yuan, and will continue to lead the development of China's Internet publishing industry.　　The Chinese net swims the industry income scale already far surpasses the traditional three big entertainment content industry--The movie box office, the television entertainment program and the audio-visual products distribution income, becomes the Chinese Internet economy Development "the leader".　　Hotspot Two: China's web games and leisure games growth Swift deputy director of the General Administration of the press, Sun Shoushan said that the 09 web games and casual game performance is particularly prominent, the market size of 1.2 billion yuan and 5.99 billion yuan respectively, the year-on-year growth of 150% and 112.4%.　　Wang Haibing, CEO of Rice washing, introduced the May 2008 online "Moore Manor" is a special target for 6-14-year-old children's games, synchronized online more than 450,000 people, the summer of 09 released a small boy products, and online even more than 550,000. Mr. Ningyu, president of Tencent Games, said before 2008, the successful online games in the market are basically MMORPG, after 2008, the market emerged on FPS games, dance games, fighting games, such as new types of games, and immediately get the success of the market, which is a new market area, Mr. Ningyu expected　　, in the next 10 years, there will be more and more new game types and new subdivision areas in the market.　　Online reporter commented: SNS game fire, industry supervision also followed. Hot three: National Games research and Development when Self-Reliance deputy Director of the Department of Press and publication, Sun Shoushan said that 2009 China's independent research and development of the national Network game sales revenue of 16.525 billion yuan, an increase of 50.1% than 2008, accounting for China's online game market actual sales revenue of 64.5%.　　The original power of the National Network game plays a leading role in the market continuously. Liu Dejian, chairman of the network Dragon company, said that the network Dragon developers more than 2000 people, Technology has successfully self-developed 2d and 2.5D technology. is to have their own proprietary technology and professional development strength, Network Dragon Company can be positive equality and large media enterprisesIndustry cooperation, including the French EB Company "Invincible Heroes Online", as well as "underground City on-line", as well as "dream Disney" large-scale network games.　　Starting in 2009, in order to further develop new developers, the network Dragon is also bold to try new game theme and game play law, including the western folk color vampire and Paladin have to tell stories, environmental stories and so on. Wang Feng, chairman and CEO of Blue Harbor Online Technology Co., Ltd., said that only if the products are done well today, can we talk about the international market and have the opportunity to talk about dominating the world. Blue Harbor insists on the concept of game development plus game distribution, will never break any of the legs.　　Research and development is the core of competitiveness.　　Suzhou Snail general manager Mr. Sihai said, since 2000 since the establishment of the snail, snails hope to become China and the world's best game enterprises, after 10 years of hard development, to create a Chinese local enterprises of the first 3D online games "nautical century", became the first game to Korea, has been good.　　Wu, vice president of Shanghai Long Travel Information Technology Co., Ltd., said that long travel network has never stopped in the market territory has been obtained, the transformation of active independent original, classic online games as the core strategy. Xiaowei, Shanghai's Nineth City president, said that the nine cities in the independent research and development of the road on the first step, by the nine City Research and Development Center developed the first product "famous three", since the release, the server is full, nine cities are constantly adding new clothes.　　Nine city's research and development personnel from the beginning of 100 people grow to now 400 people, nine cities are still investing in the domestic strength of the team.　　The reporter commented: If the nine city take this first step early, how can it be so haggard now? Hot FOUR: Domestic network games to speed up the pace of walking out of the department of Press and publication, deputy director of Sun Shoushan said that China's online game publications successfully enter the overseas market number of expanding, capital expansion, influence constantly improve.　　First of all, Sohu swimming and Shanda games listed in the Nasdaq, followed by the export scale continues to stabilize the rise, a total of 29 independent research and development of 64 online games into more than 40 countries and regions, to achieve sales revenue reached 109 million U.S. dollars, an increase of 53.9%. The department will implement the Chinese National original Network game overseas Promotion program. At present, the general Administration of Press and publication has made remarkable achievements in the overseas Promotion program of books and other traditional publishing fields, and with the rapid development of China's online gaming industry, more and more Chinese game enterprises and online game products have entered into overseas markets to participate in international competition. 2010 Press and publication administration will start from a strategic point of view, the implementation of the Chinese National Original Network game overseas Promotion Plan, the Department will work with the National Development and Reform Commission, Ministry of Finance, Ministry of Commerce, Taxation Bureau and other departments, to formulate more favorable to China's network game industry, and continue to increase support　　Actively guide the online game enterprises to speed up the pace of overseas promotion, and promote the exchange of Chinese culture and world culture. Perfect time and space Chairman Chi said that the entire Chinese online games industry exports become more and more fast, perfect time and space07 overseas exports are about more than 20 million U.S. dollars, 08 more than 30 million U.S. dollars, 09 years probably up to more than 50 million U.S. dollars, perhaps 2010 years to reach or close to 100 million U.S. dollars overseas market share. Yu, CEO of Shanda Games, says that in just 10 years, China has grown from a barren place in the gaming industry to an industrial powerhouse that has won the word in the world.　　Whether from North America to Southeast Asia, or from India to Brazil, there are Chinese online gaming industry everywhere.　　Suzhou Snail general manager Mr. Sihai said that the snail in 2008 to enter the overseas game market, 2009 development of the second generation of the game "City of Heroes", snail development strategy is a 3D a year, a number of recreational community class games.　　Wu, vice president of Shanghai Long Travel Information Technology Co., Ltd., said that the long tour network of all generations of work will be two legs, on the one hand, in the domestic operation, on the one hand, active and global markets for international exports. Mr. Yang, President of the Air network, said large and aerial network positioning in the full 3D network games, market positioning is the world's market, including China, with all companies in the competition, the first product "Kung Fu World", so far in more than 10 countries and regions listed, and achieved very good results, "Kung Fu World" The achievement of the first place in Taiwan, the monthly sales breakthrough billion.　　There is also a newly launched product, just listed in mainland China, but before the listing, has signed 40 countries and regions, the game has the hope of becoming China's first global coverage of the game, of course, excluding Africa. Online reporter Comment: borrow Ms. Yu's words "in the Chinese game industry, although has nearly 10 overseas listed companies and enterprises, but has not been born a truly global influence of enterprises." "For the rise of Chinese online games struggle!" [Page] hotspot five: Online games anti-addiction system deputy Director of press and publication Sun Shoushan said that the department will further improve the network game to prevent addiction system to protect the legitimate rights and interests of minors. The press and publication administration will strengthen the anti-addiction system on the basis of the results, and further enhance the function of anti-addiction system, in order to help parents to effectively monitor the internet behavior of underage children, to prevent the children of minors to risk the use of parental identity information Addiction Network information, the Department will expedite cooperation with the Facing the enterprise to investigate and punish the work.　　In addition, the Department will carefully summarize the previous phase of the network game to prevent addiction monitoring and evaluation of the experience and lessons, and make full use of the established specialized testing agencies, the network game to prevent addiction system implementation of the status of continuous evaluation to ensure that the minors to provide health information. Perfect space-time chairman Mr. Chi called for, the net swims the enterprise should under the industry leader's overall guidance, very good solves the 18 years old the net swims addiction problem. First, the company should design a "green" game, as far as possible to eliminate violence, pornography, gambling and so on. Second, for the parents addicted to online games, the perfect time to set up a special group to deal with the complaints of parents. IfOnline games companies can set up a special group to deal with parental complaints, then the whole addiction problem, or by the media exposure of the extreme phenomenon will be properly dealt with.　　Mr. Zou, CEO of Jinshan Games, said the past decade was wary of indulging in the system, but in reality, the government wants to be able to positively guide the gaming industry.　　The online reporter commented: the problem of net addiction has been discussed for ten years, and will discuss the second Decade, the third ten years ... Hot SIX: Joint operations press and publication General Administration deputy director Sun Shoushan said, the joint operation also becomes the network game industry superiority Resources integration and the enterprise cooperation mainstream pattern.　　Grand and Jinshan joint operation "Swordsman Love 3" has aroused widespread concern, many operators also in the free game based on the introduction of a long billing version also cater to customer demand, taking into account the high-end and low-end customer demand.　　Perfect space-time chairman Chi said, as the entire online gaming industry more and more fierce competition, leading to the integration of internal enterprises more and more frequent, there are many joint operations, including mergers and acquisitions case, I believe in the future will be more and more. Shanda Games CEO Yu said that the grand game has formulated the new three big plans, namely in "20", "18" plan, launches "22" plan, is both cooperates, the joint operation global Market.　　Grand Excellent global marketing platform and Global enterprise cooperation, will be China's original products to the global market, for China's vast number of game developers Online Network partners to build a global, timely, efficient, excellent market platform.　　Thunderbolt Game founder Wang Yu said, the Thunderbolt began the network cycle, has been walking the joint operation of the road, such as the original "Magic field", "Animal blood boiling" and other games of the joint operation.　　Daily News: joint operation, Chinese name "complementarity", English name is "Win-win". Hotspot Seven: Ningyu, Tencent president of the market segment, said Tencent has been committed to developing new market segments. Because competition in the gaming industry is becoming more and more intense, the growth rate of the game industry will be limited if only the existing models are pegged. So Tencent put its eyes and energy into the new market areas.　　These new market segments belong to the entire company, but also Tencent for the online games industry to make a contribution.　　Wu, vice president of Shanghai Long Travel Information Technology Co., Ltd., said that long travel network since its inception, through the positive and innovative blue sea strategy to create a new music dance simulation network of market segments, for domestic interactive entertainment industry products prosperity and development made its own contribution. Rice, CEO of Rice Wang Haibing said, the rice company from the establishment to now, monograph on children's online game market, has made some achievements.　　Mr Wang Haibing suggests that companies should shift their gaze to segments of the market and bring new things to the industry.　　Online reporter Comments: subdivided the market, open up new markets, is the company, but also the industry. Hot eight: Mainstream vs non-mainstream Kirin Network Information Technology Co., Ltd. Mr. Shang said that in the second half of 2010, Kirin Network willWill launch a new test products, that is, Mr. Jin Yong "Flying Fox" commissioned to Kirin team production, this is the first time Kirin network involved in martial arts theme. Kirin will do its best to make more mainstream cultural ideas.　　Only in this way, Kirin network can get rid of the internet to rely on scarce resources, in order to truly build the daily life of ordinary people to become a mainstream company. Wang Haibing, CEO of Rice washing, says companies are focused on the Non-mainstream gamers while focusing on the mainstream user base, and he thinks the Non-mainstream gamers are 80%.　　For example, in the mature Japanese market, non-mainstream users are a very important market. Shanghai Long Travel Information Technology Co., Ltd. Vice president of Wu, said, long travel network that the future of the online games market is the characteristics of the next generation of products, will become the real mainstream market. Long-time network in the domestic first to adopt high-end engine, and a series of localization technology to strengthen, for the second generation of online games based on many changes, the quantification of technology to carry out a series of preparations, and solve a part of the development process of technical problems. Compared with the traditional online games, the second generation by virtue of exquisite results, and harmonizing of the plot, the inevitable gain more players of the favor, will also become the next development of the mainstream.　　It can be foreseen that two or three years from now, the next generation will lead the new trend. The reporter commented: do business mainly rely on the idea, the concept of the mainstream or non-mainstream is not so important.