stationmaster compulsory: How to optimize the website structure rationally

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How to optimize the site structure is every webmaster are concerned about the topic, for a new station, a reasonable site structure in the future optimization of the station plays a vital role, but, many owners of this area will be ignored or not understand, resulting in the site's keyword ranking difficult to row up. Site structure optimization, that is, station optimization. How can you do a good job of optimizing the structure of your website? The following questions are given by Liu Chunhua on the site optimization in the light of personal experience:

Optimization of URL in station

(1) Site URL design to standardize the standard is to be suitable for search engine selection rules. As a content page do not appear two or more different URLs, otherwise there will be repeated pages of the situation, but also increased the burden of the search engine.

Article URLs should not be too long, as short and easy to remember. For English websites, the URL of the corresponding page content keywords in English words is the most suitable. For Chinese websites, you can consider using pinyin, however, if the pinyin is too long, you can consider using English words or the most general keyword Pinyin to achieve the goal of shortening the URL, but if it is some common nouns, or suggest in English, such as "News" with "Information", "Forum" with "BBS" and so on.

(3) URL is static. This is a common sense. Although the search engine will also be dynamic URLs, especially the high weight of the site, but some site pages are generated by the database, the dynamic URL of this page will affect the inclusion of the page, so, or suggest a static URL, so that the search engine will be more friendly.

(4) URL capitalization problem. It is best to unify the lowercase letters, because the URL of the same page, if there is a URL with uppercase letters, another URL has lowercase letters, the search engine is considered to be two different pages, and sometimes access errors caused confusion.

Second, the related article internal link optimization

Related article internal link optimization, in fact, is the internal chain optimization. Is the key keyword mentioned in the article inserts a hyperlink. A lot of CMS programs are automatically inserted hyperlink plug-ins, but personally feel that it is better to manually insert, so that the inner chain can be more accurate, but also to facilitate users to read their related content, increase user viscosity.

Third, relative URL and absolute URL

Let's use an example to understand what a relative URL is and what an absolute URL is:

Relative url:< a target= "_blank" href=. /banjiachangshi/2011-07-27/45.html > Text </a >

Absolute url:< a target= "_blank" href=http://www.***.com/banjiachangshi/2011-07-27/45.html > Text </a >

Know SEO optimization webmaster are aware that the use of absolute URL effect will be better. Because use absolute URL is advantageous to search engine's crawl, also can accumulate the weight of the website.

Iv. robots.txt Document Making

The robots.txt file is used to tell search engines which pages need to be crawled and which pages do not need to be crawled. This can save the resources of the website, improve the efficiency of search engine collection. Even if the site on the search engine did not block the requirements included, or recommend the establishment of a blank robots.txt file in the root directory is better.

V. Make a website map

Site maps are especially important for new stations. The search engine is beneficial to the full collection of all pages of the website.

Footer Do not stack keywords

Do not think that the footer stacked a large number of keywords will optimize the key words to play a good role in doing so, the site is likely to drop the right, because, the search engine has been able to determine this is a cheat optimization means. In-station optimization is natural good.

Summary: Reasonable site structure optimization is to use a reasonable framework to distribute the basic content of the site and the level of the relationship between the content, consider the user experience, but also to meet the rules of the search engine, so as to achieve the goal of optimizing the structure of the site. Of course, the structure of the site in addition to the need to consider the above six factors, there are many other aspects to be noted, for more details, please continue to pay attention! This article by the www.9dnnbj.com webmaster feeds!